SPRING 2011JOHN D. MACOMBER

SENIOR LECTURER, HARVARD BUSINESS SCHOOLSENIOR LECTURER, HARVARD DESIGN SCHOOL

Three Courses today:1. Strategy, Economics, and Sustainability

- 7307

2. Sustainable Cities - 7309M3

3. Development, Design, Construction - 7409M4

jmacomber@hbs.edu

Strategy, Urbanization, Infrastructure, Finance…

These three courses combine business and design.

Two of them join design school and business school students.

All qualify for Professional Practice.

Business Strategy, Economics, and Sustainability Gund Hall, Thursday mornings 4 Credit Lecture

Sustainable Cities: Infrastructure, Urbanization and Finance GSD and HBS Joint Listing HBS Aldrich Hall, Th-Fri Afternoons 2 Credit Lecture (first half of Spring)

Real Estate Development, Design, and Construction - (with Gene Kohn of KPF) GSD and HBS Joint Listing HBS Aldrich Hall; Th-Fri Afternoons 2 Credit Lecture (second half of Spring)

GSD 7307GUND HALL 111

THURSDAY MORNINGS

Business Strategy, Economics, and Sustainability

“Business Strategy”

is an overview of competition and business success for design, construction, real estate, and building products firms.

For whom? Target = GSD student with little business

background who expects to be a leader in a firm and needs some basics about successful companies compete.

About what? How to think and communicate about leading a firm.

How is it taught? Participant Centered Learning: A different HBS Case

Study to discuss every class.

What will I learn? Market selection, product focus, basic

income/expense concepts, and issues in how expertise in sustainability can lead to competitive advantage for firms.

How is it graded? Combination of class participation, 2 short papers,

final paper.

Prerequisites? No

7307 Business Strategies, Economics, and Sustainability 4 CR lecture – at GSD

The concepts build up in several modulesCompetitive Strategy: Fundamental tools in how firms compete, maintain margins and differentiation, and thrive

Economics of the firm and of the industry value chain: Who gets paid to do what?

Sustainability: What is a defensible advantage and what will everyone else also figure out?7307 Business Strategies, Economics, and Sustainability 4 CR

lecture – at GSD

GSD 7309M3HBS 1485

ALDRICH 12 HBSTHURSDAY AND FRIDAY AFTERNOONS

Sustainable Cities: Urbanization, Infrastructure,

and Finance

“Sustainable Cities”

looks at a set of approaches to the twin problems of rapid urbanization and increasing scarcity of resources like energy, water, clean air, and land

For whom? Target = HBS or GSD leader in addressing

problems of urbanization, business, and environment.

About what? Skills and strategies for making a difference in

cities and environment, focusing on: value of design, impact of private sector entrepreneurship and finance, reducing demand.

How is it taught? Participant Centered Learning: A different HBS

Case Study to discuss every class. What will I learn?

Context and tools for promoting private sector approaches to problems of cities and environment

How is it graded? Class participation and 4-hour final exam.

Prerequisites? No. It would be good to have comfort with

arithmetic.

7309M3 Sustainable Cities: Urbanization, Infrastructure, and Finance 2 CR lecture – at HBS

The concepts build up in several modules

Context: What can be expected in population, energy, water?

Skills: Urban planning, project finance, public-private partnerships.

Strategies: Organizations making a difference

7309M3 Sustainable Cities: Urbanization, Infrastructure, and Finance 2 CR lecture – at HBS

GSD 7409M4HBS 1465

ALDRICH 12 HBSTHURSDAY AND FRIDAY AFTERNOONS

Real Estate Development, Design, and Construction

! This class is taught jointly with Gene Kohn, FAIA of KPF,Chris Gordon of Harvard Real Estate, andJohn Macomber of HBS.

“Development, Design, and Construction”

is an overview of the process of creating value through design and entrepreneur-ship.

For whom? Core target = HBS students who expect to be

involved in developing buildings, campuses, and cities.

About what? How to think about creating new value in the built

environment.

How is it taught? Participant Centered Learning: A different HBS

Case Study to discuss every class.

What will I learn? How design creates value. Market assessment.

Bringing a vision to life. Basics of commercial real estate finance. Project management and construction highlights.

How is it graded? Combination of class participation and final team

project (based on an HBS case study).

Prerequisites? No

7409M4 Real Estate Development, Design and Construction 2 CR lecture – at HBS

The concepts build up in several modules

Design: Vision and Purpose

Development: Financial Projections and Market Planning

Construction: Estimating, Scheduling, Cost Control, Project Management

7409M4 Real Estate Development, Design and Construction 2 CR lecture – at HBS

These three courses combine business and design. They all use the HBS Case Study

pedagogy.

Business Strategies

GSD 7307Gund 111 Thurs am4 credit lectureParticipation, papersNo prerequisitesNo enrollment limitDifferent material than the other two

Sustainable CitiesGSD 7309 M3HBS Thurs, Fri afternoons early Spring2 credit lectureParticipation, final examNo prerequisitesFirst class TUESDAY Jan 25, 1:30 pmLIMTED ENROLLMENT (22 GSD seats)Jan 27 Add/DropPick up materials for first week from Jen Swartout

Devel, Design, ConstrGSD 7409 M4HBS Thurs, Fri afternoons late Spring2 credit lectureParticipation, final project (HBS case)No prerequisitesFirst class THURSDAY Mar 24, 1:30 pmLIMTED ENROLLMENT (22 GSD seats)

jmacomber@hbs.edu