Sports Performance & Tech Summit Maximizing Performance with

Technology & Data

November 4 & 5, 2015 Manchester, UK

Old Trafford Cricket Ground

Confirmed Speakers

Confirmed Speakers

• Head of Specalized Racing, Specalized • Head of Innovation & Performance, Team

Sky• Product Director, Polar• Senior Developer Advocate, Sony Mobile• Cognitive Lead, GSK Human Performance • Head of Sports Science, Leicester Tigers• VP, Technology, Adidas• Performance Director, British Bobsleigh• Founder & CEO, Charity Miles

• Chief Brand Officer, Canyon Biycles• Head of Sports Science, Reading FC• Chief Brand Officer, Canyon Biycles• Athletic Performance Manager, RFU• Head of Sports Science, Celtic FC• Head of Sports Science, Southampton FC• D i r e c t o r , R e s e a r c h , G S K H u m a n

Performance• Head of Performance, LTA• Lead Designer, TomTom Sports

1

Previous Attendees Include• CEO, MyFitnessPal

• Manager, Sports Science Research, Under Armour

• Director, Adidas Wearable Sports

• Vice President, Garmin

• Manager, Sports Research, New Balance

• Director, NikeFuel, Nike

• Head of Sports Science, Leicester Tigers RFU

Who Will You Meet?There is no question that IE. provides the gold standard events in the industry and will connect you with decision makers within the analytics industry. You will be meeting senior level execut ives from major corporations and innovative small to medium size companies.

Job Title Of Attendees

President/Principal

SVP/VP

C-Level

Snr. Director/Director

Global Head/ Head

Snr. Manager/Manager

Academic (1%)

78%

1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees

Company Size Of Attendees

8%

11%

25%56% 81%Attendees are

companies with at least 300

employees

3%

21%

12%

42%

13%

8%

Attendees are at Director level or above

F TI L

The Sports Performance & Tech Summit brings together acclaimed speakers and attendees for deep insight into how the sports industry is being shaped by technology and digital innovation. The summit will also address how companies and individuals are using data to create new products, track progress and innovate.

The sports and fitness industry is in a period of change in the last few years. The growth in performance tracking and wearable technology have handed the emphasis back to the individual, allowing them to make more informed insight into their fitness. Technology now makes it easier

for the individual to track their progress and reach their goals.

Illustrated with case studies, product demonstrations and insightful discussion from leaders and innovators in this rapidly growing and evolving space, the Sports Performance & Tech Summit offers solutions is the must attend event this year. With networking breaks and roundtable discussions also included, this event offers unique insight into the transformative power of data and technology..

About The Summit

Speakers Include

Katrien has 12+ years of sales, marketing and BD experience in a variety of sectors ranging from communications to engineering. Before moving to the Williams Advanced Engineering’s headquarters in Oxfordshire she has had an international career, being based in Qatar for several years and living and working in Africa, the US and the Caribbean. Katrien has been working 2 years on the commercialisation of Williams Advanced Engineering’s Formula 1 derived technologies and expertise, mostly related to simulator and energy systems and more recently in the Sports Science field.

Katrien HermansHead of Portfolio Development Williams Advanced Engineering

Building High Performance Teams

Williams Advanced Engineering are the technology and engineering services business of the Williams Group. The company combines cutting edge technology and the Industry’s best engineers with a precision and speed to market approach derived and nurtured from four decades of success in the ultra-competitive environment of Formula One. We work within a number of sectors, however, we  focus our attention on the Automotive, Aerospace, Defence and most recently Sports Science.Within the Sports Science sector we are sharing and creating bespoke technology solutions to a number of high profile international Sporting Bodies, Elite Athletes and Clubs.

David is helping people get more from their active lifestyle. Lead Designer across TomTom Sports’ growing range of wearable fitness products. He’s been peppering jokes and philosophy into design practice for years at Nokia, Microsoft and now TomTom.

The Virtues of Endurance: UX Design for Sport Wearables

Our users are preoccupied with being better. Endurance is their shared value, an end in itself and virtue we’ve latched on to in Design for sports wearables at TomTom. Our interfaces humbly ask to be secondary, and work best expecting no attention spared from the effort at hand. "Endurance Design" imagines each sprint as a marathon, a flow where excellence can simply begin with exercise. It reminds us how and why we’re used. Sharing these design principles, practical strategies, exercises and best practices driving TomTom’s next wave of wearable fitness products.

David MorganLead DesignerTom Tom Sports

Speaker Information

George Murray was educated in Presentation College Bray and Dundrum College Co. Dublin. Prior to joining Munster in June 2002, George worked with the the Rugby Development department in Leinster Rugby. In May 2006, George was part of the management team that helped Munster accomplish their ultimate goal of winning the Heineken Cup on a memorable day in Cardiff’s Millennium Stadium.   He has been an ever-present member of the back room team for Munster since June 2002 and has also worked as Performance Analyst to many Ireland U20′s and Ireland A sides, as well as working as the IRFU’s High Performance Analyst.

Using Data to Drive Strategy Change

In a world immersed in sports data, it is important to tell the difference between data overload and actionable data. The role of Performance analyst has evolved greatly over the years and with a view of complimenting the core skill set of the analyst, we at Munster Rugby setabout embracing data analytics in order to provide a deeper insight into performance outcomes and measurements. In conjunction with Rugbyanalyser54, we set about designing a data set or coding structure that would measure all elements of possession with or without the ball in order to “Paint a Picture”.

George Murray Head of PerformanceMunster Rugby

7

Ed is the Global Lead of Research and Innovation for City   Football Group, a global football business who own Manchester City FC, New York City FC and Melbourne City FC.   Key responsibilities include developing football methodology for   the group by supporting and identifying new ways of working. Previously he has held roles as Head of Performance Analysis at   Manchester City FC and Bolton Wanderers FC and has worked   in professional football since 2000.   Ed earned a BSC Hons in Science and Football from Liverpool  John Moore's University plus coaching and project management qualifications.

Panel Session Lead: “Performance & Technology in Sport”

The panel will cover methodology, philosophy and longitudinal data around performance & technology in sport. There will be a discussion about how these systems and strategies have taken subjectivity out of performance decisions and influenced a change in training environment.

Edward SulleyHead of Research & InnovationManchester City FC

Dr. Barry O’Nei l l is Cognit ive Lead within the GlaxoSmithKline (GSK) Human Performance Lab where he is spearheading research into brain processes in high performers in an effort to assess, monitor and train aspects of cognition that are directly relevant to elite performance.   Dr. O’Neill completed his PhD in Cognitive Neuroscience and Psychopharmacology from Swinburne University of Technology, Australia in 2008.   Since obtaining his PhD, Dr. O’Neill has held various roles within GSK, ranging from early stage drug development in their pharmaceutical division to research on the central effects of novel ingredients, functional foods and herbal extracts for GSK Nutrition.

Digital Technology: Lessons from Sport & Health

The remote monitoring of athletes using digital technology and biosensors is now ubiquitous in high performance sport, providing coaches and practitioners with real time performance data to inform training strategies and the medical management of athletes. Whilst high performance sport provides an environment to fast track digital technology, clinical healthcare demands more stringent validation and regulatory approval.   This presentation discusses synergies between high performance sport and clinical healthcare for the development and application of digital technology. 

Ken van SomerenDirector, Research & DevelopmentGSK Human Performance Lab

Speaker Information

Gareth is responsible for Fitbit's Sales and Marketing organizations in Europe, the Middle East, and Africa. He has over 20 years of experience in Global Sales and Marketing, and if he'd worn his Fitbit during this time, it would have earned millions of steps across Hong Kong, Australia, and Europe. Gareth previously worked as a GM in Europe for Coca-Cola and Mars and then for consumer electronics companies Iomega, Kodak Cameras, and Flip Video. He helped pioneer the successful introduction of Kodak Digital Cameras into Europe in the early 2000s and was involved with Flip Video both before and after the Cisco acquisition. At Fitbit, Gareth led launches in the UK, Germany, France, Spain, Israel, Dubai, and South Africa.

Wearable Tech - Enhancing Sport Performance

How can you improve if you cannot measure?   In developing the miCoach range adidas has been enabling the athlete and the coach to measure the athlete’s activity level and intensity and the resulting physiological response.  In this talk the adidas range of wearable technology will be introduced and the miCoach Elite system will be discussed in more depth, showing the technology, what is measured, how good it is and an example of how it can be used to improve a player’s readiness for soccer.

Gareth JonesVP & General Manager EMEA Fitbit

7

Ed is the Global Lead of Research and Innovation for City   Football Group, a global football business who own Manchester City FC, New York City FC and Melbourne City FC.   Key responsibilities include developing football methodology for   the group by supporting and identifying new ways of working. Previously he has held roles as Head of Performance Analysis at   Manchester City FC and Bolton Wanderers FC and has worked   in professional football since 2000.   Ed earned a BSC Hons in Science and Football from Liverpool  John Moore's University plus coaching and project management qualifications.

Dominating the Data

Great Britain Bobsleigh has come 5th   at the last three global championships including narrowly missing out on a medal at the 2014  Olympic Games in Sochi, Russia. Gary Anderson has been the Performance Director for the last 5 years and has seen the sport rise from being ranked 28th   in the World in 2011 to its World Ranking of 5th  currently. Now Anderson  and his team have designed an analytical model of what it will take to win at   the Olympic Games in 2018. This model encompasses the three major components of   the sport, the start, the dive and the equipment. In his talk Anderson will give insight to these three components, how they integrate and then implemented through the Olympic cycle.

Gary AndersonPerformance Director British Bobsleigh

Simone Toccafondi heads Specialized Racing, the branch of Specialized Bicycle Components responsible for competitive road racing.   He joined Specialized in 2002 with the charter to improve Specialized’s results in professional cycling.On Simone’s clock, Specialized has scored victories in the most important events in the World Tour calendar, including all the three Grand Tours, the Classics and several World Championships. Under Simone’s unique vision, the Special ized Racing Performance Program has steadi ly evolved by implementing effective strategies and optimising individual and team performance.

From Technical Supplier to Performance Partner

Professional Cycling is in constant development, forever seeking novel and effectual solutions to improve athlete and team results.   The bicycle industry has to deal with many areas of responsibilities; performance being one of them.   Cycling Teams require intelligence at an ever increasing rate. They need to endlessly deepen their knowledge and optimise the use of equipment furnished by technical suppliers, in order to gain competitive advantage.   In this regard, Specialized looks beyond the product.

Simone ToccafondiHead of Specialized Racing Specialized Bicycles

Speaker Information

Andy Shelton has an MSc in Sports Science from Loughborough University which focused on predictive markers of injury and performance in professional sport. He is currently The Head of Sports Science at Leicester Tigers Rugby Club, having been employed there in a variety of performance roles over the last six seasons.

Data Driven Athlete Recovery

With the explosion of ways in which to capture performance data on our athletes and ways to gain insight into the loads being placed on them, are we taking the appropriate measures to understand not only what is being placed on our athletes but how they’re responding to it.   While recovery is always an important topic within sport, is the approach we’re taking with our athletes always the most appropriate and advantageous to enhance subsequent performance?

Andrew SheltonHead of Sports ScienceLeicester Tigers Rugby

7

Marco Suvilaakso is the Director of Product Management for Polar, the original fitness wearables pioneer. He is leading the global product management, strategic and portfolio planning at Polar. The product management team that Marco leads is pioneering the future standard for fitness and sports training experience.   Marco joined Polar in 2002 to establish the highly successful running product category for Polar.   During his twelve years at Polar Marco has held various key product management and marketing positions within Polar. During these years, Marco has been at the forefront of groundbreaking firsts in the Sports and Fitness Category involving: connectivity, activity tracking and ecosystem design. 

Digital Interaction & Connectivity

Through Fitness Apps and Social Media, are we unknowingly “sharing” too much? Is the "like" button unwittingly announcing our behavioral patterns? Who uses this information and where is the balance between concern and the obvious benefits?

Marco SuvilaaksoProduct DirectorPolar

Simon’s background is in cycling, and high performance sport. A self-confessed average amateur cyclist, he studied sport science to learn about what differentiated elite from sub elite athletes. In 1999 Simon was given the opportunity to be GB track cycling endurance coach. At Sydney Olympics, the team pursuit won bronze for the first time in the event for 30 years, and picked up 2 4th places narrowly missing 2 bronze medals. The GB cycling team performance continued to grow and program develop year on year. In 2003, Simon’s additional responsibilities included Head Coach to the wider GB cycling program. Simon coached the Great Britain team pursuit squad to 8 successive world championship medals.

Training for the Personal Best

Increasingly, professional athletes and fitness trainers are turning to technology to maximize performance. Panel will discuss how these leaders are influencing the utilization of fitness technology in reaching the entire fitness and training market.

Simon JonesHead of Innovation & PerformanceTeam Sky

Speaker Information

Frank is an accomplished senior executive with more than 10 years of experience leading high-performing teams in brand, marketing and corporate/ product strategy. Proven ability to lead large, culturally diverse groups in cross-functional initiatives towards common organizational goals and to build lean, high performing and effective teams. I take pride in being an authentic leader, who shapes and simplifies business practice and motivates and grows internal talent.

Digital Interaction & Connectivity

Through Fitness Apps and Social Media, are we unknowingly “sharing” too much? Is the "like" button unwittingly announcing our behavioral patterns? Who uses this information and where is the balance between concern and the obvious benefits?

Frank AldorfChief Brand Officer Canyon Bicycles

7

Peter leads   a team of scientists working on projects to deploy leading-edge technology and engineering and new research in science and medicine to help athletes from Great Britain to improve performance.  He joins the EIS from the  British Sailing Team  where he has been its Techn ica l Pro jects Manager s ince 2005 wi th responsibility for providing the technical support structure that underpins the team, ranging from individual boat-speed projects through meteorology, clothing and performance analysis to in-venue-infrastructure and IT.

Creating A High Performance Analytics Culture

The presentation will cover methodology, philosophy and longitudinal data around player monitoring and management strategies for a Team sport in an Olympic  cycle. There will be a discussion about how these systems and strategies have taken subjectivity out of performance decisions and influenced a change in training environment.

Naomi StenhouseHead of Project & PerformanceEnglish Institute of Sport

Dr. Meersseman is the long-time Medical Director of A.C Milan and has created a revolutionary model of health care management, injury prevention and performance enhancement. This model is based on the philosophy, science and art of chiropractic and has brought to the players of the team a tremendous competitive edge. Meersseman’s clinical experience in chiropractic and applied kinesiology has allowed him to evaluate the function and performance abilities of the players in a way that was never possible with the previously applied medical models.

Designing the Right Sports Wearable Device

Smartwatches, fitness wristbands, wireless monitors and other new devices are helping to drive adoption of wearable technology in sports and fitness. This session explores how to create a successful product and take it to market.

Troed Sangberg Senior Developer ProgramSony Mobile

The Information

Registration Pricing

F TI L

Ways to Register

+1 323 446 7673

Sports Performance & Tech SummitDate: November 4 & 5, 2015

City: Manchester, UK

Venue: Old Trafford Cricket Ground

Silver Pass

£495Access to all sessions &

networking events7 days access to presentations from the

summit via ieOnDemand

£395Early Bird Price

(before 15th Aug)

Diamond Pass

£895Access to all sessions, networking

events, annual subscription to all content on the Big Data & Analytics channels via

ieOnDemand

£795Early Bird Price

(before 15th Aug)

Gold Pass

£695Access to all sessions, networking

events & unlimited access to presentations from the summit via

ieOnDemand

£595Early Bird Price

(before 15th Aug)

1 Day Pass

£295Full access to the sessions to your chosen day of the summit, 7 days

access to presentations from the summit via ieOnDemand

7 dayonline access to event materials

On-Demand Pass

£400Unlimited access to presentations from the summit via ieOnDemand,

including presentations, interviews & the ability to contact speakers

Unlimited access to

ieOnDemand

For larger groups or special requests contact Sean by calling +44 207 193 1655 or email sforeman@theiegroup.com* Team discounts are applicable at the point of registration only.

Group Discount Offers3 Silver Passes: £1050 (£350 per attendee)5 Silver Passes: £1500 (£300 per attendee)3 Gold Passes: £1500 (£500 per attendee)5 Gold Passes: £2250 (£450 per attendee)3 Diamond Passes: £1800 (£600 per attendee)5 Diamond Passes: £2750 (£550 per attendee)

+44 207 193 1655 CLICK HERE TO REGISTER

NAME OF EACH ATTENDEE

TITLE OF EACH ATTENDEE DEPARTMENT

COMPANY INDUSTRY

ADDRESS CITY

STATE/PROVINCE ZIP/POSTAL CODE COUNTRY

EMAIL OF EACH ATTENDEE BUSINESS PHONE NUMBER

1. Delegate Information...

Pass Descriptions:Silver Pass: Access to all sessions & networking eventsGold Pass: Access to all sessions, networking events & unlimited access to the summit presentations via ieOnDemandDiamond Pass: Access to all sessions, networking events, annual subscription to all content on the Big Data & Analytics

Check (Make checks payable to The Innovation Enterprise Ltd) Invoice me

Visa Mastercard American Express Diners Club Discover

CARD NUMBER EXPIRATION DATE SECURITY NO.

CARDHOLDERS NAME CARDHOLDER’S SIGNATURE

BILLING ADDRESS INDUSTRY

Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before October 5, 2015 incur an administrative charge of 50%. If you cancel your registration after October 5 2015 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormSports Performance & Tech SummitNovember 4 & 5, 2015 | Manchester, UK | Old Trafford Cricket GroundFor registration or more information on the program, please call Sean on +44 0207 193 1655, or fax this registration form to +1 (323) 446 7673

3. Payment Options...

2. Pass Types...Early Bird Pass Options until 04 Sep, 2015

Early Bird Silver: £395 Attendees ____ Early Bird Gold: £595 Attendees ____ Early Bird Diamond: £795 Attendees ____

Regular Pass Options after 4 Sep, 2015 Silver Pass: £495 Attendees ____ Gold Pass: £695 Attendees ____ Diamond Pass: £895 Attendees ____

Group Discount Pass Options 3 Silver Passes £1,050 (£350 per Attendee) 5 Silver Passes £1,500 (£300 per Attendee) 3 Gold Passes £1,500 (£500 per Attendee) 5 Gold Passes £2,250 (£450 per Attendee) 3 Diamond Passes £1,800 (£600 per Attendee) 5 Diamond Passes £2,750 (£550 per Attendee)

For larger groups or special requests contact Sean by calling +44 207 617 1655 or email sforeman@theiegroup.comGroup passes only available when all participants register together.

Schedule

Networking Drinks 17.00 - 19.00

November 5

Session One 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Two 10.30 - 12.00

Lunch 12.00 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Day Two

November 4Day One 08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

19.00

08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

Session Five 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Six 10.30 - 12.00

Lunch 12.00 - 13.30

Session Seven 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Eight 15.30 - 17.00

10

Sponsors

For sponsorship information contact Euan at ehunter@theiegroup.com F TI L

Previous Exhibitor

Previous ExhibitorPrevious Sponsor

Previous Associate Sponsor

Exhibitor

2015 Calendarie.

SponsorshipOpportunities

Giles Godwin-Brownggb@theiegroup.com

+1 (415) 692 5498 US+44 (207) 193 0386 UK

Delegate Invitations

Sean Foremansforeman@theiegroup.com

+1 (415) 692 5514 US+44 (207) 193 1655 UK

April Expected Attendees

MayDigital & Web Analytics Summit London 2015 200 11 & 12 May, 2015Big Data Innovation Summit London 2015 200 11 & 12 May, 2015Predictive Analytics Innovation London 2015 200 13 & 14 May, 2015Big Data & Analytics in Healthcare Summit Philadelphia 2015 150 13 & 14 May, 2015Business Intelligence Innovation Summit Chicago 2015 150 20 & 21 May, 2015Business Analytics Innovation Summit Chicago 2015 150 20 & 21 May, 2015JuneBig Data & Analytics for Pharma Summit Philadelphia 2015 100 10 & 11 June, 2015Customer Analytics Innovation Chicago 2015 150 17 & 18 June, 2015Big Data & Analytics for Retail Summit Chicago 2015 150 17 & 18 June, 2015SeptemberSports Analytics Innovation Summit San Francisco 2015 150 9 & 10 September, 2015Big Data & Analytics Innovation Summit Sydney 2015 150 16 & 17 September, 2015Social & Digital Analytics Innovation Miami 2015 100 17& 18 September, 2015OctoberHR & Workforce Analytics Innovation Chicago 2015 100 22 & 23 October, 2015NovemberBig Data & Analytics for Pharma Summit Philadelphia Nov 2015 100 4 & 5 November, 2015Big Data & Analytics Innovation Summit London 2015 100 11 & 12 November, 2015Predictive Analytics Innovation Summit Chicago 2015 300 12 & 13 November, 2015Business Intelligence Innovation Summit Chicago Nov 2015 150 12 & 13 November, 2015Big Data & Analytics Innovation Summit Beijing 2015 150 25 & 26 November, 2015Web Analytics Innovation Summit Beijing 2015 150 25 & 26 November, 2015DecemberBig Data & Analytics for Banking Summit New York 2015 150 2 & 3 December, 2015

April Expected Numbers DateBig Data & Analytics Innovation Summit Hong Kong 150+ April 21 & 22, 2015Social Media & Web Analytics Innovation San Francisco 100+ April 29 & 30, 2015Gaming Analytics Summit San Francisco 100+ April 29 & 30, 2015MayDigital & Web Analytics Summit London 200+ May 11 & 12, 2015Predictive Analytics Innovation London 200+ May 11 & 12, 2015Big Data Innovation Summit London 200+ May 11 & 12, 2015Big Data & Analytics in Healthcare Summit Philadelphia 150+ May 11 & 12, 2015Business Intelligence Innovation Summit Chicago 150+ May 20 & 21, 2015Business Analytics Innovation Summit Chicago 150+ May 20 & 21, 2015JuneBig Data & Analytics for Pharma Summit Philadelphia 100+ June 10 & 11, 2015Customer Analytics Innovation Chicago 150+ June 17 & 18, 2015Big Data & Analytics for Retail Summit Chicago 150+ June 17 & 18, 2015SeptemberSports Analytics Innovation Summit San Francisco 150+ September 9 & 10, 2015Big Data & Analytics Innovation Summit Sydney 150+ September 15 & 16, 2015Social & Digital Analytics Innovation Miami 100+ September 24 & 25, 2015OctoberHR & Workforce Analytics Innovation Chicago 100+ October 22 & 23, 2015NovemberSports Performance & Tech Summit Manchester 100+ November 4 & 5, 2015Big Data & Analytics for Pharma Summit Philadelphia Nov 100+ November 4 & 5, 2015Big Data & Analytics Innovation Summit London 100+ November 11 & 12, 2015Predictive Analytics Innovation Summit Chicago 300+ November 11 & 12, 2015Business Intelligence Innovation Summit Chicago Nov 150+ November 11 & 12, 2015Big Data & Analytics Innovation Summit Beijing 150+ November 25 & 26, 2015Web Analytics Innovation Summit Beijing 100+ November 25 & 26, 2015Internet of Things Summit Beijing 100+ November 25 & 26, 2015DecemberBig Data & Analytics for Banking Summit New York 150+ December 1 & 2, 2015