An over view of Spike Digital introduction to

SEO strategy WORKSHOP v1.1

Duncan Colman

An overview of SEO•For an introduction, we look at what you think search engine optimisation is and what it could mean to your business if you had the perfect SEO strategy.

SEO approachesWhite Hat

What is white hat SEO?

Black Hat

What is black hat SEO?

Adhering to Google’s guidelines•Spike Digital’s summary of the ramifications where Black hat SEO is used.

Keyword research - Where do you need to be?

Module 1

Keyword targeting and strategy•Is best practice SEO all in the long tail?

Killer content

Module 2

Killer content•Introduction to how Google approaches content quality with the recent Panda update.

Getting SEO measurement in place

Module 3

Site metricsSetting up and using Google / Bing Webmasters as well as other useful free site metrics tools.

An introduction into offsite SEO

Module 4

What is Offsite SEO? •An introduction into offsite SEO and its importance in your search efforts.

Get in touch to arrange!

Duncan Colman07738 874540

@duncancolmanwww.spikeseo.co.uk