Seo-Search engine optimisation

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  1. 1. SEM Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. (Not Software Engg. and Management)
  2. 2. Search Engine Optimization The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
  3. 3. More than 130,000,000 websites
  4. 4. There are three major groups covered by Periodic Table Of SEO Success Factors On-The-Page SEO 1. Content 2. Site architecture 3. HTML code Off-The-Page SEO 1. Link building 2. Personalization Violations Types Of Search Engine Success Factors
  5. 5. CONTENTS Cq: Content Quality Cr: Content Research / Keyword Research Cw: Content Words / Use Of Keywords Cf: Content Freshness(QDF) Cv: Vertical Search Ca: Direct Answers
  6. 6. SITE ARCHITECTURE Ac: Site Crawlability Ad: Duplication / Canonicalization Am: Mobile Friendly As: Site Speed Au: Are Your URLs Descriptive? Ah: HTTPS / Secure Site
  7. 7. SPIDERS NOT ABLE TO PICK UP THE FOLLOWING FILES: Flash and Shockwave Image only sites Image Maps Frames Spiders/Crawlers/Bots These are nothing more than a computer program that follows certain links on the web and gathers information as it goes. Hi,dI am GoogleBot My name is Yahoo Slurp
  8. 8. HTML CODE Ht: HTML Title Tag Hd: The Meta Description Tag Hs: Structured Data Hh: Header Tags(h1,h2,h6) Page titles are an important aspect of search engine optimization.
  9. 9. META TAGS
  10. 10. LINK BUILDING Lq: Link Quality Lt: Link Text / Anchor Text Ln: Number Of Links PERSONALIZATION Pc: Country Pl: Locality Ph: Personal History Ps: Social Connections OFFTHE PAGE
  11. 11. VIOLATION Vt: Thin or Shallow Content Vc: Cloaking(sophisticated hiding) Vs: Keyword Stuffing Vh: Hidden Text Va: Ads / Top Heavy Layout Vl: Link Spam
  12. 12. ADVANTAGES OF SEO Cost effective If ranked higher, your site has the opportunity of being more visible to the world and thus more popular. More clicks=more money. Good quality content for users. DISADVANTAGES OF SEO Position in the search engine unpredictable, everything depends on the algorithm. It is time consuming.May take long to improve you rank. People may use black hat tactics to rank their pages higher than yours.
  13. 13. REFERENCES is-seo w1Adrk0 / arch-engine-optimization-starter-guide.pdf