11

Search Engine Optimisation(SEO)

2

SEO – Search Engine Optimisation

What my friends think I do What my mum thinks I do

What I think I do What society thinks I do

What do I actually do…..?

33

What is SEO ?

4

SEO (Search Engine Optimisation) is where you adapt and moderate a website specifically so that it is indexed and ranks highly within a search engine's organic (free) listings.

What is SEO?

5

Search Engine Market Share

Source:http://theeword.co.uk/info/search_engine_market.html

6

https://www.google.com/trends/hottrends/visualize

http://www.internetlivestats.com/

77

Meta Descriptions

Page Copy

Urls (Web Addresses))

title tags

Canonical url Schema

SERPs

8

Who cares about Keywords?

9

10

11

12

These first

Second

13

14

Thank You

Web: https://twitter.com/#!/NeilDicksonDM http://

uk.linkedin.com/in/londonseocosultant

15

SEO:-

http://www.seobook.com/web-managers-guide-seo

http://www.seomoz.org/beginners-guide-to-seo

http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf

 Blogs:- http://searchengineland.com/http://pointblankseo.com/http://www.seomoz.org/bloghttp://www.seerinteractive.com/blog/http://www.seroundtable.com/http://www.seobythesea.com/http://econsultancy.com/uk/blog  Google Analytics http://www.kaushik.net/avinash/sitemap/