Southern Oregon Wine Institute

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  • 1. Southern Oregon Wine Institute at Umpqua Community College Chris LakeDirector

2. Our Mission Statement To create sustainable careers,partnerships, industry support,and economic developmentwithin the Southern Oregon wine business clusterthrough education and training 3. Our Goal 4. What is S.O.W.I.? The Institute is a division of the college Academic home for the V&E Program Winemaker for the colleges wine Host for wine industry events Collaborator with ETS Roseburg Partner in VESTA (17 members across US) Manager for Wine Business Incubator Housed within the Danny Lang Center 5. Why an Institute? The mission is broad and Southern Oregon isgeographically spread out More than an academic department Student Vineyards Commercial-scale Winery Collaboration with ETS Labs Wine Business Incubator 6. How did this get started? Industry approached the college in 2005 Economic Study commissioned in 2007 Seed Funding secured Director hired in 2008 First cohort of students admitted in Fall 08 Drive came from industry and failing economy 7. An Economic Development Project Service Area = 23,742 sq. mi. Larger than Nine States in US 8. An Economic Development ProjectCounty Unemployment Regional Economy had High Coos 14.1%Unemployment Curry14.5% Seven Counties had Douglas17.2%Unemployment RatesJackson 13.7%Higher than State and Josephine15.3%National Avg. Klamath15.3% Lane 13.2%Source: Oregon Employment Depart., July 2009Oregon12.2% U.S.9.5% 9. Economic Growth PotentialEconomic Impact for Southern Oregon:A Ten-year Growth Factor of 5,000 Jobs$115 Million in additional Labor Income.Parallels the Growth in Walla WallaAwarded a Grant from US Department ofCommerce for Development of Wine Incubator$1,250,000 for winery equipment 10. The Walla Walla Wine Cluster Factsheet for the Walla Walla Wine Industry Cluster2010 Total jobs in wine production and wine tourism in 2010 1,620 Jobs Total jobs dependent on the wine cluster including multiplier effects4,833 Jobs Total earnings in wine production and wine tourism in 2010$69 Million Total earnings dependent on the wine cluster including multiplier effects$153Million Total jobs (including multiplier effects) projected to be dependent on the wine cluster in 2020 6,850 Jobs Percent of all jobs dependent on the wine cluster in 2010 13% Projected percent of all jobs dependent on wine cluster in 2020 16% Annual average growth in direct wine cluster employment, 2000 to 20% Annual 2010 Growth Overall growth in the regional economy, 2000 to 2010 9% Overall growth in the regional economy, 2000 to 2010 absent the -3% wine cluster 11. Institute DevelopmentCurriculum Developed & Degreeand Certificates Approved Study of Curriculum from OtherSchools Industry Input on Outcomes Modeled on Distance Education 12. Institute DevelopmentBegin Planning for Teaching Winery Based on Winery Type Found inRegional Industry Input Sought from Industry Hire Design Firm w/WineProduction History 13. Institute DevelopmentTeaching Winery Includes: Headquarters for SOWI Student Vineyard Commercial-scale Winery Internationally RecognizedTesting Laboratory Wine Incubator 14. Teaching Winery 15. Teaching Winery 16. Teaching Winery 17. Teaching Winery 18. Teaching WineryConstructionbegun 9/10/10Completed inDecember 2011Local CapitalCampaign raised$2.5 MRecovery ZoneBonds issued -$4.25 M 19. The Instructional Mission 20. The Instructional Mission Service Model is Online/Hybrid Delivery Lecture Material Delivered Online Laboratory Conducted on and off Campus Labs Held on Fridays/Saturdays Cooperate with Local Vineyards/Wineries 21. The Instructional Mission Growth Comes From Meeting StudentNeeds Many Non-Traditional Students Wine Incubator Will Produce NewWinemakers Industry Advisory Board 22. Connection with OSU Source for teaching material for courses For some students, transfer to OSU for B.S. For some students, our degree adds valueafter they complete B.S. degree OSU personnel have taught some courses OSU personnel have developed some courses 23. Connection with OSU 24. Connection with OSU 25. Where should we go next? Cooperative Teaching with Oregon StateUniversity Extension? Benchmarking Comparative Tastings forWinemakers? Technical Symposia and Conferences? Face-to-Face for Traditional Learners? Cross Instruct with Culinary? Outreach to High School Ag. FFA? 26. Thank You