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SoSuite.co
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Social Marketing Made Easy saasventures.co | steve sue @ssue | rob bertholf @rob
description
SoSuite intends to make social marketing easy for the "DIY" (do-it-yourself) social marketing practitioner. It's like a guided tour that masterfully integrates the art of social media with the science of social tools in a easy-to-use suite. Partial proof of concept is built on SaaS Springboard Platform and we're looking for $1.5M in funding to build with an eye toward an exit by sale.
Transcript of SoSuite.co
Social Marketing Made Easy
saasventures.co | steve sue @ssue | rob bertholf @rob
THE ART of Social is confusing...
THE SCIENCE... is egg-heady.In Social, NOTHING’S EASY
Target: “DIY” Social Practitioners
DemographicsPlanner/Manager
Small TeamFemale, 20-35
Aspirations Tech-Savvy
StrategicSmart
ExpectationsEasy/DIYPowerful
Fast
DIY = Do-It-Yourself
Our Solution
Social Marketingfor Individuals
EASY
Features
Low
HighPr
ice
Easy Complex
The Social Suite Marketplace
(Google)
(Salesforce)
(Oracle)
StartupGraveyard
How We’re Different
BUILT-IN StrategyAnalytics via API“DIY” SMB Market
NO Built-in StrategyDeep Analytics
Enterprise Market
Benefits of Strategy
GuidanceEfficiencyIntegration
Brand/ContentEngagement
Virility
OptimizationLeverageInsight
Strategy connects Social Arts with Social Science
Our 8-Step Process
Strategy
BrandID
Writer
Keywords
Calendar
Engage
Message
Analysis
Product Launch Strategy
Jan Feb Mar April May June Q4 2015AugJune Oct
Message BrandID Keywords Writer
Strategy Analysis Calendar Engage
SSCore
8 Pillar-Apps & 1 Killer Suite
Entitlements
Intellectual Property- © Processes- ® Brand- “K” Trade Secrets
Revenue Model
Month 18: Sales = Expenses
Year 1 Expenses to Sales
Low Cost- Focused Features- Low Selling Costs
High Customer Lifetime Value- High Velocity- Reasonable Revenue Stream- Low Churn
Features
Low
HighPr
ice
Easy Complex
Sales Model
Low-price, High-velocity
StartupGraveyard
PHASE 1Low-Touch Sales
PHASE 2Med-Touch Sales
High-cost, Large customers,High-touch sales
Promotional Strategy
Low-Touch Sales- Self-Service Signups- Free 30-Day Trials- High-Impression Opps.- Agency Partners- Ramp to Medium Touch
Growth Hacking- Target Small-Mid Mkt.- Target Social Industry- Authority-Building- Brand-Building (PR)- Use our own tools
The Right Team
Steve Sue, CEO
Rob Bertholf, CPO
Steve Sue, CEO
Design BA, UCLALaw JD, UC BerkeleyFounderBizGym.com (Entrepreneur’s Startup App)SaaS Ventures (App Development)StoryManager (Biz Dev | Web | SEO agency)
Mega-Resort ConceptualistLas Vegas, Bahamas, Asia, Europe
Information TechnologistAutodesk Impressions, Various Web
Biz & Branding ExpertSan Francisco, Los Angeles
Rob Bertholf, CPO
@Rob First Twitter user in Hawaii
Military VeteranStaff Sergeant, US Air Force, Decorated
FounderSurrounds.Me (Blue Startups), SaaS Ventures, founded/sold Hawaii’s largest web design agency (700 clients)
InventorSystems & Methods Patent Author for Web Framework
InstructorSocial Media Strategy & Analytics University of Hawaii PNM
PATENT APPLICATION #US20060294199
Google Search Engine Optimization Expert
#1 of over 20 Million Results
The Right Team
Significant Social Consulting
Current Stage
On-GoingCommon Dashboard Strategic App Calendar App
CompletedApp InfrastructureData Core Message App Alpha
Funding Request
$1.5M 6 Milestones50% Tech Dev.50% Marketing
Exit Spectrum
Oracle
Salesforce
$689M$350M$326M$300M
Salesforce
and that’s…. Soooo Sweet!Social Marketing Made Easy
saasventures.co | steve sue @ssue | rob bertholf @rob
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