Sophie Angus Unit 15 LO1

–Level 3 Cambridge Introductory Diploma in Media

Unit 15: Sophie Angus

Candidate Number: 1006

Print Based Advertising

Contents for LO1Titles Slides

Introduction 4

Mood Board 5-6

Aims and Objectives 7

Target Audience 8-13

Representation 14

Campaign Message 15

Print Advertisements used in the campaign

16-17

Legal and Ethical 18-19

Regulatory Body: Advertising Standards Authority

20-21

Ofcom 22-23

Method 24

Audio Visual Advertisement 25

Aims and Objectives 26

Target Audience 27-32

Representation 33

Titles Slides

Campaign Message 34

Audio Visual Advertisements used in the campaign

35-36

Legal and Ethical 37-38


39

Ofcom 40-41

Method 42

Comparison 43

Print Based and Audio Visual Advertisement linked together

44

Conclusion 45

IntroductionThis unit will be based on print based advertising. The definition of the print based advertising is when the advertisement would be physically printed so that the consumers are able to physically see the advertisement . Examples of print based advertising are newspapers adverts, magazine adverts or billboards. In this unit I will be creating a festivals posters, which will be sponsored by my music magazine, EXCLUSIVE.To create my magazine I will need to find a festivals poster of inspiration so that I am able to gain knowledge of a good festivals poster that is fun and also appeal to the public.

Mood Board

Mood Board

This is an image of the festival and what the target audience or type of experience that the person will have. This is important as at this festival, it is colourful and fun as it will want to appeal to the younger people because they will most likely be interested in music.

This is an image of another festival poster. This is a creative poster as it is of a gorilla. This poster is also colour so that it will reflect the experience of the person will have at this music festival as it is a life change experience that you will have.

This is an image of the festival poster for reading. This is important as this is one of the most famous festival in the UK and bring people across the country to listen to the music and have a great experience. This poster is simple and have a simple house style and it also appeal to their audiences as it is very poplar.

Aims and Objectives

The aim of this campaign for Glastonbury is for people to buy tickets to this event s and therefore ensuring them that they will have an experience of a life time when they are at Glastonbury. This poster is promoting that this festival start from 22nd June and finish on the 26th June 2016. This is creating awareness of the festivals and also the lineup of artists and bands that will be feature in the festivals. This campaign aim is to directly to sell and also to create brand awareness and informs for the people who are interested in the festivals. The line up of artists and brands on the posters will create ‘star appeal’ (Richard Dyer) as the artists and band could sparks their fans interest to go Glastonbury so that they can see their favourite artists and bands live.

Target Audience

By referring to the Maslow theory, the audience would be ‘survivors’ as some people will be going to Glastonbury every year until they are unable to go or when they are dead. They will gain the knowledge about the music through Glastonbury as they will have different genre of live music that the festival will present. In addition, they would be ‘explorers’ as they like to know different music information and also explore different genre of music through the festival. This is important as they will be exploring different cultural that is not present in everyday life. Also, it will be a chance for them to listen to different genre of music and not the same music that they will listen to.

Abraham Maslow

Target Audience

According to the Katz theory of ‘diversion’ the audience can escape from reality by reading the Glastonbury because then they don’t have to think about their real life like work and do something that they are interested in themselves by reading their favourite music magazine. Furthermore, the audience can be ‘informed’ and ‘educated’ because they can learn more about the artists/bands, the music industry and therefore they will be able to see them live because they will have new music like Ellie Goulding and also old music like Madness. This will mean that the young people who go to Glastonbury are able to listen to music what their parents will listen to.

Elihu Katz

Target Audience

By referring to the ‘Hartley’s 7 Subjectivities’ they would be considering the age, gender, class, ethnicity, self-image, nationality and family when analysing the reasons why different groups may like the same thing. Glastonbury Festival will appeals to the age range between 18-54 as they will most likely be in the social group of E as they could be student but also they will be in the categories of C2, C1 and B. This is important as the people in the categories of C2, C1 and B will more likely be able to afford to go to Glastonbury as they tickets are expensive and therefore they will need money to spare. In addition, the reason why people in the E categories will want to go to Glastonbury is because they will want to experience festival life as they will want to listen to live music as they will be student and want to go to the festivals with their friends. In addition, the reason why they are targeted at younger and older people is because there are artists and bands that are mainly targeted at them. This is important because they have artists/bands for young people such as new music Ellie Goulding and also have artists/bands for older people such as Madness

John Hartley Gender Ethnicity Self-image FamilyClassAge Nation

Target Audience

The people who will more likely to attend Glastonbury will have the socio-economic of D, C2, C1 and B as they will more likely be students, young adult and also young people. This is important as people in the A categories will be banker, lawyers and other professional so they will be too busy or wouldn't be interested to go to Glastonbury, camp outside and get dirty. This is why people will who go to Glastonbury will have jobs, which is a bit more relax. This would more likely be in a job that is creative as they will understand the deeper meaning of Glastonbury and also how creative it is. The age range of the people who will attend Glastonbury would be 18-54 so they will be old enough to get a job to pay for themselves to attend the festival.

Target AudienceAccording to the Psychographic theory they would be ‘explorers’ as they are searching for new information about the music through the festival and therefore they maybe interested in the music industry such as event organiser or singer. The ‘explorers’ would normally be the younger demographic like students or young adults. ‘Reformers’ are also included in psychographic theory as now they have a new sense of freedom as it could be their first time at a music festival. This will enable to know what music they like and what music they don’t like and they seek help at festivals . As now as ‘reformers’ they would start to be more socially aware of information.

The ‘reformers’ will link to stereotypes as they will be more socially aware of themselves and therefore they will be dressing to impress. This is important as the women would want to dress like a ‘hipsters’ with demi, bikini top or a crop top, long blonde hair, welly boots and flowers in their hair. This is important as most young women would dress like this and think they will be look different and unique. Another sstereotypes that Glastonbury will have is the bearded original rockers as will be wearing demi long jean, a t-shirt with a old rock logo on it and finally a leather jacket. This is important as they will the most knowledge at the festival as they would of be going since they were young and therefore they will be saying sentences like ‘back in my day, Glastonbury was …’

Target AudienceGlastonbury cost £228 plus £5 per tickets for the festival between 22nd June to 27th

Monday. In 2016 their was an estimation of 135,000 tickets where sold at Glastonbury. This is important as Glastonbury should make £31,455,000 by ticket sells and therefore it will be thier spending power. This will mean that they are able to get well know artsits/bands to perform next year and therefore make more money. This will target people wh are over 45 becuase they will be able to afford to buy the tickets as they will be in the categories of C2, C1 and B. Also one person out of five festivals people will be over 45 and therefore they will enjoy themselves at the festivals. This mean 27000 was at Glastonbury who over the age of 45. In addition, Glastonbury would have made £6,291,000 by ticket cost of the people who are over the age of 45. The reason why people who are over the age of 45 go to Glastonbury ebcuase they will enjoy yo listen to live music and also will more likely be able to afford to go to Glastonbury as they tickets are expensive and therefore they will need money to spare.

RepresentationThe definition of representation is the different ways that the media will portrays specific groups, experience, ideas and communities from the specific ideological perspective. This is important as Glastonbury will be targeted at middle class people as they tickets are expensive and therefore they will need some money to spare in order to buy the tickets for Glastonbury. This is important as the tickets for Glastonbury cost £228 plus £5 per tickets for the festival between 22nd June to 27th Monday. Therefore, poorer people may not be able to afford to go to Glastonbury.

There are 8 different stereotypes that people will be expected to see at Glastonbury as they will want to enjoy themselves. This will mean that Glastonbury has already place people into individual groups so hat it will warn people what they will expect to see whilst they are at Glastonbury. An example of a stereotypes are hipsters as they will be described as ‘a mass social movement of individualism. Their denim shorts may need to be surgically removed’. The John Berger (1972) theory is when ‘men act’ and ‘women appear’. This is important as the men will stare at the women because of the way they will dress at the festival. This is important as the women will dress like a ‘hipsters’ and therefore it will appeal to most men by the way they dress. This will relate to the to the male Laura Mulvey(1975) “male gaze” and also Diana Saco (1994) ‘female gaze’ as males and females may find someone at the festival who they will find attractive or artists/bans member they will find attractive as well. This would be part of the festival experience as they will want find attractive people who is at the festival as well as listening to live music.

http://www.gigwise.com/features/92059/21-people-you-will-definitely-see-at-glastonbury

Laura MulveyJohn Berger

http://www.gigwise.com/features/92059/21-people-you-will-definitely-see-at-glastonbury

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwibqv3_x43LAhWFXRQKHYykAiMQjRwIBw&url=http://angelacarter-themalegaze.blogspot.com/p/performance.html&psig=AFQjCNEwsb403wxAl4-QAa7kEBoDJZzfOw&ust=1456305792754177

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwibqv3_x43LAhWFXRQKHYykAiMQjRwIBw&url=http://angelacarter-themalegaze.blogspot.com/p/performance.html&psig=AFQjCNEwsb403wxAl4-QAa7kEBoDJZzfOw&ust=1456305792754177

Campaign MessageCampaign Message

The way that Glastonbury will sell themselves to the public so the public will but tickets for the festival is by the lineup which is presented on the poster and also the reputation that Glastonbury have. This is important as Glastonbury will pick artists and names have a big popularity among people so that it will bring in more sells ad also artists that is currently in the media. Example of this is Adele after releasing her latest album 25 after her 4 years break from the music industry. Glastonbury is presenting the festival as social event, where they are able to listen to good music and also meet new people at the festival. This is a message that Glastonbury would like to portray to their fans. This is a chance for them to be stress free and therefore they can enjoy themselves and have fun at the festival. This festival is in June so that they people will have something to look forward as a treat before the summer holiday. Also, the people would have booked their ticket in October, which mean they have 9 months to look forward to the festival. This will mean they are able to plan the activities that they will be planning to do at the festival. Glastonbury would have excited the people who have paid for the tickets as they will be able to see all of the expected artists and bands that will be at Glastonbury performing. In addition, the bright colours will excite the viewers as the colours will represent their freedom of listening to live music at a famous festival that everyone know and also make history. On the poster will have put the best known artists and band such as Adele and Coldplay in a larger front. However, artists and bands who are not currently in the media all the time such as madness and underworld as in lowercase font. The yellow colour would be used to create excitement so the people are able to keep up the excitement of the festival and therefore appeal to people who are going to Glastonbury. Another, colour that is used in this poster is white, so that it will represent how the music at Glastonbury is pure and therefore the music will be sung by artists and bands who work their way to become the best as they can be in the music industry. This festival is annually as people will have to wait until next time to go to Glastonbury and have the same experience as everyone at the festival will share the same love and passion for the music that will be performed at Glastonbury.


Glastonbury has other others ways to advertise instead of having a poster print based advertisement as they will depend on social media such as Facebook and Twitter as they are able to share information about the festival and therefore excited them about the festival. In addition, they are able to share about the festival to people who are unable to go. In addition, there are different app that relate to Glastonbury such as a Glastonbury countdown so that their target audience are able to be exciting amount Glastonbury and to keep remind them about their festival because they will be able to look forward to the trip. In the countdown, it will mention the day, hours, minutes and second until they will go to Glastonbury. The app will cost £1.49 to buy.

Another way that Glastonbury will advertise themselves is by on their official website. This is important the fans of Glastonbury are able to find out the day when the tickets will be on sales and therefore they will know when they have to buy them. On the page about the tickets their will be information that people may want to look at such as the price of the tickets so that they can able to decide if they want to go to Glastonbury or not before 3rd Monday October 2016. However, it haven't released the line for the 2017 Glastonbury festival.


When it will be leading up to Glastonbury, it will start to released who will be performing at the festival. This is important as they will have to make an announcement or the artists/bands of the names. This is important as they will have to create a print advertisements that will excited people about the preform at Glastonbury. This will be their official lineup which will mean that people will be expecting to see and head the artists/bands. They will have to use a house style that will appeal to both males and females and also represent Glastonbury. This is important as the poster will need to be good portray of what Glastonbury is about. One the final poster, there will need a good selection of colours that are involved, the dates of the festival and the lineup of all of the artists and bands that will be preforming at Glastonbury. This is important as they will need top know if they are able to attend to Glastonbury or not.

Legal and EthicalThe videos for Glastonbury will need to be copyright once it has finish as they will would to have ownership of the creation and also they wouldn’t want people to steal the original idea of the poster. Glastonbury will need to have permission to use the artists/bands’ names on the band before they created the poster so that they are able to use the artists/bands’ name to advertise the festival. This mean if anyone uses the material without permission, then the person or the company have the legal right to sue them. This is important as if a person or company use the item with copyright and haven’t asked to use, they will breaking the copyright laws and therefore they could face criminal charges such as paying an expensive fine. This is why it is important to gain the permission from the owners before using the item. The artists/bands must give permission to Glastonbury to use their names so that Glastonbury wouldn’t be breaking any copyright infringement. In addition, this can relate to intellectual property as well as copyright.

However, Glastonbury must take to account libel as the poster must not create anything that could potentially ruin an artists/bands’ reputation or print out any false about the artists/bands. In addition, the royalties are important as is when some is getting pay when their material is shared. Such as a song is getting played on the radio, the royalties will go to the artist who sung the song. The creator will have to give the company their permission to use the creation. This is important as artists/bands are able to gain more money from Glastonbury as they will need to give their permission to their names or the bands’ logo so that they are able to advertise the dates of when the artists/bands will be preforming.

Legal and EthicalIn addition, when looking at the legal and ethical issue they must check they have caused any issues by using offensive and violence languages that they have portray on their poster or by the action. This is important as Glastonbury is a family place because it is free for children who are under the age of 12. therefore they have to be are by their action because it could affect such as teaching them a bad way to act. When they are looking at the different legal and ethical issues will consider a model release. This is important as it is important to gain someone’s permission to use their work before using it for advertisement purposes such as using a band’s logo. This is important as, if the festival use someone’s else work without gaining permission before and also without signing a legal document for the permission. The owner will have a legal right sue them.


Advertising Standards Authority (ASA) is a self-regulatory organisation, which will involved advertising industry within the UK. ASA is class as a non-statutory organisation, which will mean that they are unable to interpret or enforce any legislation onto companies. The ASA will have a code of advertising practice that will reflect the legislation that could happen. Their code are written by Committees of Advertising Practice. They will work aside complaints and check if their any misleading, offensive and violence advertisement. This ASA is not government funded.

ASA will enable people to make complaints as they will allow people to make complaint online, telephone or write a letter to them. This is important as the ASA will have to consider what offensive that might have happen.

https://www.asa.org.uk/About-ASA.aspxhttps://www.asa.org.uk/About-ASA.aspx

https://www.asa.org.uk/About-ASA.aspx

https://www.asa.org.uk/About-ASA.aspx


https://www.asa.org.uk/Industry-advertisers/Industry-Make-a-complaint.aspx

This is the step by step of who to make a complaint through the ASA because of advertisement. This is important as this will guide a person to voice their opinion about an advertise that they have found unconformable. This are five simple stage that a person will have to fill out online through their website. This will be sent direly to someone who work for them and therefore they should be receiving a follow up email, which stated the outcome of the decision about their complaint.


Ofcom

Ofcom is a type of communication regulator within the UK. This is important as they will regulate in the media influence such as TV, radio and video on demand, mobiles or postal services. This is important as they are allow to complaint about anything that they have seen on the digital media such as on the TV programmed. This will enable the people in the UK to voice their opinion and receive the best communication service and prevent them from being scammed. Ofcom will operates under Act of Parliament particularly under the Communication Act 2003. they will protect people from being treated unfairly through the television and radio programmed.

http://www.ofcom.org.uk/about/what-is-ofcom/


Ofcom

This is the step by step of who to make a complaint through Ofcom because of something that the viewers has found uncomfortable. This is important as this will guide a person to voice their opinion about an the TV or radio programmed that they have dislike. This are four simple stage that a person will have to fill out online through their website. This will be sent direly to someone who work for them and therefore they should be receiving a follow up email, which stated the outcome of the decision about their complaint.

http://consumers.ofcom.org.uk/ofcom-for-business-consumers/what-to-do-if-something-goes-wrong/making-a-complaint/


Method

Glastonbury will allow people to buy tickets on the 3rd Monday October 2016 so that people are able to ensure that they have their tickets and therefore start to be excited about the festival. This is important as Glastonbury will start to reveal the lineup for the festival months before the show around March time. This is important as if Glastonbury have a good lineup and artists/bands that they like, more people will want to go to see them live. This is important as they will be mention within music magazine, TV and radio shows so that they are able to keep the festivals close with the viewers. In addition, when the show is finish they will be feature in different music magazine about the review of the festival. Their viewers are able receive more information about their festivals on their official website.

Audio Visual Advertisement

Aims and ObjectivesThe aims and objective of this advertisement for to allow people to see what Glastonbury would was like. This is important as this will enable people to see what artists/bands was playing at Glastonbury and therefore it could make them to but tickets for next year as they will want to share the same experience as the viewers of the festival. This is important as the audio visual advertisement will feature of the artists that was feature on the Friday, which is a bit over 2 minutes. This will directly appeal to the viewers who didn’t go to Glastonbury as they will be able to see all of the line up for the Friday show and therefore they are able to hear a small bit of Glastonbury. BBC music will promote Glastonbury because they have brought the rights of the show and therefore they are able to make adverts, which will appeal to their audiences. In addition, by mention revealing the artists and band who was performing on Friday, this will add star appeal’ (Richard Dyer) as they will be able to see their favourite artists and bands performing and still not missing all of the excitement or fun of seeing them live.https://www.youtube.com/watch?v=tpubLPTaPjg

https://www.youtube.com/watch?v=tpubLPTaPjg

Target Audience

By referring to the Maslow theory to the audio visual advertisement as they will be ‘social climbers’ as the audience will want to change their life because they want to go to Glastonbury but they are unable to afford it. This is why they will have an aim and work hard so that they will improve their statues in society. Therefore for next year they will be able to afford a ticket to go to Glastonbury. In addition, they will be ‘explores’ as the audience will want to go to Glastonbury because they want to the social change in Glastonbury. This is important as they will watch all of the social change by the videos that have been created by the BBC music so that it will make them wish. This mean that by the Audio Visual Advertisement will cause the audience to wish that they were part of the social change in Glastonbury.

Abraham Maslow



Target AudienceAccording to the Katz theory as it will ‘Inform & Educate’, as the audio visual advertisement will inform the viewers about the information that have been presented in the video. This will mean that the viewers will learn something new from the videos such as the atmosphere of the festival or line up of the festival and the songs that they have been playing at the festival. They will be gaining new knowledge about Glastonbury and its atmosphere by the video that they have watch. Another, Katz theory that will be presented in the videos are ‘Diversion’ as it will be a chance for the people who are watching the videos are able to escape their reality and imagine themselves at Glastonbury enjoying themselves and also meeting new people. This is important as they are able to making a goal for them to go to Glastonbury because of the videos that have been created by BBC music.

Elihu Katz



Target AudienceBy referring to the ‘Hartley’s 7 Subjectivities’ they would be considering the age, gender, class, ethnicity, self-image, nationality and family when analysing the reasons why different groups may like the same thing. Glastonbury Festival will appeals to the age range between 16-45 as they will most likely be in the social group of E, D and C2. This is important as the people in the categories of E, D and C2will more likely be not be able to afford to go to Glastonbury as the tickets are not expensive. This is why they would more likely watch the audio visual advertisement as they will be able to watch what happen in Glastonbury and hear what kind of music was playing at the festival. This will mean that they are able to see the special moment of what happen in Glastonbury without being their live and therefore they will be able to be part of the Glastonbury’s fun.

John Hartley


Age Gender Class Ethnicity

Self-image Nation Family


Target AudienceThe people who will more likely to attend Glastonbury will have the socio-economic of E, D and C2 as the people who more likely watch the videos are students as they will not be able to afford to go to Glastonbury as the ticket are expensive and therefore they wouldn’t have spare money to but tickets because they will need the money for everyday life such as food. This is why E categories such as students will use the internet to gain information by watching the audio visual advertisement as they will know what to look for when using the search bar on the internet. This will mean that they will be able to gain more knowledge of Glastonbury for free.



Target AudienceAccording to the Psychographic theory they would be ‘aspirers’ as they will want to seeking statues and therefore by using the internet and watch the videos, which was upload by BBC music without actually going to Glastonbury. This is important as they will be able to gain the same information then if they were at Glastonbury because they will be sharing the music to the views and also sharing the important moment that have been feature in Glastonbury such as a man propose to his girlfriend who both work behind the sense at Glastonbury. This is important as they will still be connect to the festivals even so they are not their. In addition, the type of people that will go to Glastonbury will be ‘explorers’ as they will be discover new information about Glastonbury by the videos that have been created so this will enable the younger people to see what was going on at Glastonbury without spending the money as the tickets are expensive to buy.

Another, target audience that will be are ‘reformers’. This will mean that they will be social aware, which will mean that they will want to gain the important detail that happen in Glastonbury because it is one of the world biggest festival where artists from different country come together and play their music. This will mean that if their any controversies at Glastonbury such as when Adele swear on live TV, they will know about it as they will be social aware.



Target AudienceThe audio visual advertisement could help to increase spending power of Glastonbury by promoting the different activities that will happen in Glastonbury and therefore this will encourage more people to spend money. This will mean that they are able to get well know artsits/bands to perform next year and therefore make more money. The age range of the people, which will use audio visual advertisement are between 16-24 as they will be able to see the time that they could be doing to Glastonbury but can’t because they don’t have the money. This will mean that the audio visual advertisement will encourage them to save up the money to buy them their tickets to Glastonbury for next year. this will mean that they do not have disposal income like older people and therefore they will treat Glastonbury as a special occasion because they worked hard and saved up the money. This will increase the spend power of Glastonbury for the follow year.



RepresentationThe definition of representation is the different ways that the media will portrays specific groups, experience, ideas and communities from the specific ideological perspective. This is important as on the audio visual advertisement, they will reveal the stereotypically people who will go to Glastonbury. This is important as on the first screen shot, there is a girl wearing a clear raincoat. This is important as clear raincoat is an item of clothing that people wouldn’t wear in their everyday life but however, they will be wearing this item to festivals. This is important as the rest of young people would be wearing raincoats that thy wouldn’t wear in their normal life. In addition, in the second screen shot, there is a man who is wearing a blue and white suit. This is important as this will reveal that he want to stand out and get notice by the cameras. This is a stereotype because everyone in Glastonbury will be wearing unique clothes so that they will be an individual and therefore show off their own style to people. On another screen shot there are reveal a group of girls dance with flowers in their hair. This is important as this is what girls will typically wear at festivals because flowers is a sign of peace and therefore it will represent Glastonbury to be a peaceful place and a place where people can enjoy themselves. The theories that will link to representation as the Laura Mulvey (1975) “male gaze” and also Diana Saco (1994) ‘female gaze’ because it is a places where people can meet new people and also fin people attractive as well.



Campaign MessageCampaign Message

The campaign message for this audio visual advertisement to reveal that happen on Friday ( the last day of Glastonbury). This is important as they will revealing to the viewers of the videos all of the main event that happen so they wouldn’t miss out the fun. This will mean that the viewers at home wouldn’t miss out of all of the fun and therefore keep up if current event of Glastonbury. In addition, this could encourage them to book tickets for next year as they will be being all of the famous lineup of this year and next year they will get better lineup,, which they would like to be part of. In addition, by featuring all of the singers and bands’ place on the screen whilst they are performing, this will add ‘star appeal’ (Richard Dyer) as they will be able to recogised their favorite artist when they are performing. Therefore, this will make them have the same experience than the people who went to Glastonbury and book the tickets for next year. Throughout their videos, BBC music used colorful scenes of Glastonbury, so that the colours of Glastonbury will be able to relate to viewers’ mood of happiness as Glastonbury is only on yearly and therefore they are able created excitement for the lead up, whilst they are there and also for the viewers at home. This will mean that Glastonbury will want to show off their unique style to the viewers as it could make them want to be part of the festival’s life.




The BBC Music will present Glastonbury to the viewers at home because they have brought the rights to the show. This is why the BBC Music will have to create promotion videos or use social media accounts so that they will be able to stay connected to the target audience as it will keep them aware of the festival. Some of the social media that bbcglasto ( BBC Music and Glastonbury) will use are Twitter and Instagram as it is one way for the audience to be connected. In addition, this will encourage them to buy tickets to the festival because of excited of the social media accounts about the festival. This will enable the people who are unable to attend the festival to to stay be in contact of the festival and therefore they will feel like that they have part of the Glastonbury’s sprit because of they know every moment because the social media update. In addition, Glastonbury festival has their own Instagram account as well. Another way that, were used are the BBC iplayer because they will make videos of Glastonbury so that the people who are unable to go are able to still receive all of the undated and also see all of the special moment that happen in Glastonbury. This will enable them to keep up with current events of Glastonbury and therefore they will know all of the important moment at the festival.




When revealing the audio visual advertisementto the public, BBC Music will want to add ‘star appeal’ (Richard Dyer) to the video as this will encourage more people to watch the BBC’s video about Glastonbury. In addition, when there are famous people are being show in the video, their will reveal their name or band’s name on the video so that they will know the name of the artist and band. This is important as if they like the music, they will be able to research them and find more about their music. Also, through out the video, they will feature different colours as this will represent Glastonbury as fun, unique and excitement as the people who go there will want to do. This is important as their will want to make the festival’s fun and a rememberable experience for the people at Glastonbury as for some people it is once of a life time experience.



Legal and EthicalThe videos for Glastonbury will need to be copyright once it has finish as they will would to have ownership of the creation and also they wouldn’t want people to steal the original idea of the poster. Glastonbury will need to have permission to use the artists/bands’ names on the band before they created the poster so that they are able to use the artists/bands’ name to advertise the festival. This mean if anyone uses the material without permission, then the person or the company have the legal right to sue them. This is important as if a person or company use the item with copyright and haven’t asked to use, they will breaking the copyright laws and therefore they could face criminal charges such as paying an expensive fine. This is why it is important to gain the permission from the owners before using the item. The artists/bands must give permission to Glastonbury to use their names so that Glastonbury wouldn’t be breaking any copyright infringement.

Intellectual property

However, Glastonbury must take to account libel as the poster must not create anything that could potentially ruin an artists/bands’ reputation or print out any false about the artists/bands. In addition, the royalties are important as is when some is getting pay when their material is shared. Such as a song is getting played on the radio, the royalties will go to the artist who sung the song. The creator will have to give the company their permission to use the creation. This is important as artists/bands are able to gain more money from Glastonbury as they will need to give their permission to their names or the bands’ logo so that they are able to advertise the dates of when the artists/bands will be preforming.

Legal and EthicalIn addition, when looking at the legal and ethical issue they must check they have caused any issues by using offensive and violence languages that they have portray on their poster or by the action. This is important as Glastonbury is a family place because it is free for children who are under the age of 12. therefore they have to be are by their action because it could affect such as teaching them a bad way to act. When they are looking at the different legal and ethical issues will consider a model release. This is important as it is important to gain someone’s permission to use their work before using it for advertisement purposes such as using a band’s logo. This is important as, if the festival use someone’s else work without gaining permission before and also without signing a legal document for the permission. The owner will have a legal right sue them.



This is the step by step of who to make a complaint through the ASA because of advertisement. This is important as this will guide a person to voice their opinion about an advertise that they have found unconformable. This are five simple stage that a person will have to fill out online through their website. This will be sent direly to someone who work for them and therefore they should be receiving a follow up email, which stated the outcome of the decision about their complaint.


Ofcom

Ofcom is a type of communication regulator within the UK. This is important as they will regulate in the media influence such as TV, radio and video on demand, mobiles or postal services. This is important as they are allow to complaint about anything that they have seen on the digital media such as on the TV programmed. This will enable the people in the UK to voice their opinion and receive the best communication service and prevent them from being scammed. Ofcom will operates under Act of Parliament particularly under the Communication Act 2003. they will protect people from being treated unfairly through the television and radio programmed.



Ofcom

This is the step by step of who to make a complaint through Ofcom because of something that the viewers has found uncomfortable. This is important as this will guide a person to voice their opinion about an the TV or radio programmed that they have dislike. This are four simple stage that a person will have to fill out online through their website. This will be sent direly to someone who work for them and therefore they should be receiving a follow up email, which stated the outcome of the decision about their complaint.



Method

The BBC Music have more lots of videos about the Glastonbury 2016 so that they arte able to stay connected to their fans who are unable to attend the festivals. This is important as well as on their iplayer the BBC as also upload the videos on YouTube be so that more people will be able to view the videos without any problem. This is important as more people will have the chance to see of the highlight of Glastonbury on the last night (Friday) so that they can who performed and if their any moments worth watching. In addition, by watching the videos, the viewers are able to see what to expect if they go to Glastonbury for the following years and therefore they can see what atmosphere the festival will be like because of the audio visual advertisement .



ComparisonDifference

However, the difference between the print base and the audio visual advertisement is that the print based will promote the Glastonbury and encourage people to buy a ticket and go to the festival and the audio visual advertisement will be revealing the highlight od the last night of Glastonbury so that people who didn’t go to Glastonbury are able to see the important part of the day and night of the festival. This is important as they will have different campaign message of the reason why they were made. In addition, Glastonbury didn’t made an official promoting videos, however BBC Music did because they will be presenting the festival on TV for the people who didn’t go.

Similarities After analysing the print base and looking at the audio visual advertisement, there are some similarities between these different form of media such as the line-up. This is important as in both of the print based and the audio visual advertisement, they both use the famous faces to promote the Glastonbury and therefore it will add ‘star appeal’ (Robert Dyer) as they will be well known artists and band that people will to see live

Conclude The conclusion of the print base and the audio visual advertisement is that in their own way both of these form of media for Glastonbury will advertise themselves to the public, if it for this year show (print base) to next year show (audio visual advertisement). They both use ‘star appeal’ (Robert Dyer) in their form of media so that more people will look at the poster or watch the video. However, there are different reason why the media outlets were made and therefore will be have a different campaign message because of it.

All of the BBC Music advert that they have created for Glastonbury will link to all link to the campaign message as both of the print based and audio visual advertisement will keep aware and inform the audience. Even so these form of media will target different people they both they have the same aim and bring the festival music to people. The only different is between the print based and audio visual advertisement is that the print based is targeted at people who want to go to Glastonbury and going to buy a ticket whilst the audio visual advertisement is targeted at people who want to know what happen at Glastonbury but didn’t go. The main headline was have larger and bold font so that on the poster or on the advert so that it will stand out and they will most like sell the ticket or watch the video. In addition, they will label the lineup of the performers at Glastonbury so that it will add ‘star appeal’ ( Richard Dyer) as it will appeal to people to go to Glastonbury or watch the video.

Print Based and Audio Visual Advertisement linked together

Conclusion

By looking at both of the print based and audio visual advertisement it is important to identify the campaign message, target audience and also the aim and objective. I will be able to relate these element to the the print based and audio visual advertisement so that I will be able to find out the deeper meaning of the poster and video. In addition, I will have to find out the legal and ethical of the print based and audio visual advertisement as it will know the process that will need to be done in order to be released to the public and also to not to cause any offence. With the print based and audio visual advertisement, there are many similarities and difference that have been presence as they are attracting different target audience.

Sophie Angus Unit 15 LO1

Education

Transcript of Sophie Angus Unit 15 LO1