OCR – Level 3 Cambridge Introductory Diploma in

Media

Unit 14: Producing a print based media product

P1 and M1 Evidence

Name: Amelia MorrisCandidate Number: 4150Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

ContentsFinal Magazine idea and why I chose BEATS as my magazine idea: Slide 3

Generation of ideas: Slide 4 Format of BEATS!: Slide 5Price of BEATS!: Slide 6

Mood Board: Slide 7Hand drawn drafts analysis: Slide 8-11

Graphic Layout: Slide 12Draft Article: Slide 13

Masthead and other magazine font styles ideas: Slide 14Strapline Conventions: Slide 15

Puff Promotion: Slide 16Locations Recce: Slide 17

Photography Plan: Slide 18Photoshoot prop list: Slide 19

Production Plan: Slide 20Test Photography: Slide 21

Sample front cover for BEATS and ROCK YOUR MUSIC: Slide 22-23Conclusion: Slide 24

Final Magazine idea

Front Cover Double Page Spread

Why did I choose Beats as my final magazine name?

From all three name ideas BEATS, Music Matters and Rock your Music. I had to make a very important decision in the pre- production stage. The reason why I named my music magazine BEATS was because it was the most popular choice in my primary research (survey to research my target audience and their needs.) BEATS is also a good music magazine name as it is very conventional phase/word to music because if a track doesn’t have a Beat then what’s the point, there is no music. It also the sound of drum.

Generation of ideas

This is my mind map, which shows the break down of ideas, regarding the masthead names, frequency, brand identity, images to be taken, target audience and colour scheme.

Format of BEATS Magazine

Dimensions (Size)?The size of BEATS magazine will be 283mmX225mm. This is due to the research I did for NME and what there size is for a full page.http://www.slideshare.net/zlorhenley/nme-media-informationfull-2011

Style/Values?BEATS magazine will be available on both printed copies and online platforms, such as social media websites (Facebook/twitter) and also I will have an official website and an mobile and tablet app. This is so that people can access BEATS! Music news wherever and whenever they like.

Here at BEATS! Magazine, we believe that by providing news about music of the indie/rock genre will get people to come together and discover their beat, their place in music. We also believe that making false statements about an artist/bands is very lawful and immoral and we will always check and proofread our content to check if it is all true and not misleading about an individual because this could potentially lead to offending or discriminating them.

Price of BEATS

The price of a typical print issue of BEATS will be £2:50. This is due to the fact that I want to try and fit into the market within my competitors i.e NME, KERRANG, Q, MOJO.

Subscriptions

Print Subscriptions: I am also going to offer subscriptions, so that it will increase the target audience and the magazine sales. This is because of the cheaper deals that people can get instead of buying each issue for £2:50 per issue and because my magazine will be distributed out monthly it will cost them £30.00 for 12 months (1 year). Whereas if I offer a 1 year print subscription of just £20.00 with free postage/ delivery then this is a 10% cheaper than what they are originally paying.

Digital Subscription :I am also going to offer a digital subscription, where they can access through the mobile and/or tablet app. Due to the fast changing technology modern society. It is important that company’s keep up to take with it. Choosing a digital subscription is also a more eco-friendly option because your saving the environment and not wasting paper. For a 1 year subscription, I will charge £15.00.

Mood BoardThis is a collection of bands, artists and other music magazines that have inspired me to develop my own ideas and thoughts for my own magazine of the indie/rock genre.

Front Cover Designs

First Version

Masthead: BEATS

Puff Promotion: Free Posters. This is to make more readers buy the magazine due to the free gifts or competition they are promoting.

Main image: This is usually a band or artist new or well known.

Date of issue

Strapline: This is like a slogan. Something they aspire themselves to be or what they want their audience to be like.

Cover Stories/lines: Give readers information about what’s inside the magazine

Main Headline: Gives the information about one particular story inside

Social Media Links

Final Version

Masthead: BEATS

Date of issue

Strapline: “Discover your BEAT!” This is like a slogan. Something they aspire themselves to be or what they want their readers to become.

Cover Stories/lines: Give readers information about what’s inside the magazine

Social Media and publisher links

Puff Promotion: Win 2 free tickets. This is to make more readers buy the magazine due to the free gifts or competition they are promoting.

Main Headline: Gives the information about one particular story inside

Main image: This is usually a band or artist new or well known.

Barcode and Price

DPS VersionsFirst Version

Main Heading: Includes the band or artist here

Stand first and Drop capital

Main body of interview

Images and descriptions: This is make the interview more visual and making the reader know exactly who they are reading about.

DPS VersionsFinal Version

BEATS logo

People involved in the production of this interview including EditorPhotographer and stylist

Page numbers and BEATS Logo

Main Heading

Main Image

Social Media Links

Key facts box

Main Body of text

Pull Quote

Image

Graphic LayoutsThese are my graphic layouts for BEATS! that I created using Photoshop. They show you a clear, straight forward digital layout of how my magazine pages are going to appear on the real versions. These will also help me to produce and put together the final versions.

I will have my front cover laid out like this because it looks very professional, eye catching and easy to read.

I will have my DPS laid out like the above because it looks very structured and professional. Also providing the social media links on the DPS Interview makes people want to find out more about the artist or band on their Facebook and Twitter pages

Draft Article for DPS

This is the draft for the interview with George Ezra that I created for the purpose of the first issue of Beats Magazine.

Masthead Font StylesIn order for me to make a successful final decision for my Masthead font style. I have tested, tried and experimented different ways in which I could represent the genre of my music magazine, while using Photoshop CS5 to design it. I also used www.dafonts.com to download a specific font style that I thought might work for my magazine masthead.

I have tried to create a masthead using inspiration from NME, which was my magazine of inspiration at the beginning of the production process.

They are all good masthead styles that fit the purpose of my magazine very well, but there are some that have not worked out as well as I expected. These are the 2nd , 3rd and 5th examples. My favourites are the 1st and the 6th because they are more fit for the purpose of my new magazine.

Font Styles throughout the magazineWithin the rest of the magazine I will be keep to a quite a clear, strong using either a Sans Serif, Arial or Times New Roman font. Sans serif font is also used my masthead font style and this font is very well known to the indie rock genre.

BEATS Strapline conventions

The strapline that I have chosen is “Discover your BEAT!” This was because it was one that would work the best because it simple, short, snappy and gets your attention straight away. During the research I came up with 3 ideas which where

• Discover some fresh new music today!• The best music you will find, is right inside!• Come inside to be educated with good quality music!

All the above were not right for my magazine because they are too long. After I collected all the feedback from people the most popular choice was “Discover some fresh new music today!” but then I received some written feedback stating that I need to have something more simple, brief and short or something which links to the masthead name. This is because if you have something that is short simple and brief they are more likely wanting to read on and find out what’s inside the magazine.

So I decided I needed to keep the word Discover because it sounds very open and also means to find out or to know more about something and I have included the masthead name BEAT(s) this is because it will make the reader want to know more about the indie/rock genre and new/upcoming and quality music, not so much about mainstream artists. Discover your Beat also suggests that BEATS music magazine want to find you a place in music, I want to make people feel that they can read my magazine and find an artist or band that they love.

Puff Promotion

WIN 2 FREE TICKETS

TO

Puff Promotion is a great marketing technique that magazines use to increase their target market and magazine sales/circulation. It can be things like free gifts/merchandise/posters and competitions.

For the first issue BEATS Magazine I am going to include a competition to Win 2 free tickets to V FEST 2015! I will place the promotion on the top right hand corner of the front cover. Here I have created a sample of what it may look like on my front cover.

2015

Locations Recce

This is the locations recce for the magazine. It clearly outlines where the images will be taken, the type of images needed, the permission and the potential hazards/risks.

Photography Plan

This is my Photography plan, which outlines the reasons behind choosing “BEATS” as my magazine title, the product description, the photographers details, casting members and reasons for choosing them to feature in the first issue of my magazine, (model requirements) how they should like?, hair and make up and finally where and when the photoshoot is going to take place.

Prop list for the photos taken

This is an in depth list of all the props/equipment and other essentials that will be needed for not only the photoshoot, but of running my business as a whole. It includes Apple macs, printers and printer ink, paper, pens, Adobe Photoshop, Rented office space, office furniture, lighting, cameras, tripods, guitars, stools, SD cards and Tea, Coffee refreshments. Within this I have also included screenshots of the process and the prices.

Production Plan

This is the production plan, which outlines all the production stages i.e. Pre-production/production and post- production. I have provided info of what needs to be done, what equipment is needed in all stages and the people involved

Test Photography

By taking photos as trial versions is a good way to get the best possible images at the end for my new magazine BEATS! These are photos that I had taken that are not great quality. This is due to many factors such as poor composition, the fact that the second and third image has the guitar cut off, there is other distractions in the background of the image that makes the main subject unimportant.

Sample MaterialsBEATS MagazineHere is the first version of BEATS front cover, that I created as you can see it is not the best and there are many faults that need to be worked upon.

Masthead: BEATS!To reassure the reader of the brand’s product.

Strapline:“Discover Your Beat!”A strapline is like a slogan. They are short, snappy sentences that tell the reader what the magazine is all about or what there values/beliefs are and what they want their readers to be like.

Main headline: This is to show the reader about one of the main article or interviews within the issue

Publisher links: To let the readers know a bit more about the background and how it started.

Social Media links: So that readers can follow the magazine not only through buying the hard copy but through online platforms i.e. Facebook, Twitter and Instagram.

Barcode: For retailers use only.

Price: £2:50 per issue/copy

Cover Lines: They tell the reader more about what’s inside the issue/they are clues?

Puff Promotion: Competition to win 2 free tickets to V Festival 2015. Puff promotions persuades people to buy the magazine to see if they have won the tickets or have a free gift.

Sample Materials

Rock Your Music MagazineThis is a sample of the front cover that I created for my other magazine idea called “Rock Your Music”.

Masthead: “Rock Your MUSIC”.

Date of Issue: January 2015

Strapline “The UK’s BEST ROCK MUSIC!”

Cover Lines: They tell the reader more about what’s inside the issue/they are clues?

Main headline: This is to show the reader about one of the main article or interviews within the issue

Social Media and publisher links

Barcode: for retailers use only

Price: £2.50

Puff promotion: Competition to win 2 free tickets to Reading + Leeds Fest 2015

ConclusionIn this section, I have be able to produce pre- production materials for my planed print magazine product called “BEATS!”

I have created hand drawn drafts so that I knew exactly what content to include in the final version on Photoshop. I have also began to think about how I want to present my font styles for my masthead and for the rest of the magazine.

I have created a mood board of all inspirational ideas, a written draft interview, created graphic layouts, locations recce a photography plan, prop list for the photos taken and finally a production plan which included everything that needs to be done to get the first issue produced and distributed to all retailers.