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  • 8/19/2019 social ppt.pptx


    The Nature and

    Power of Prejudice

    Reported by Krizzel Mae M. Dela Cruz

  • 8/19/2019 social ppt.pptx


  • 8/19/2019 social ppt.pptx


  • 8/19/2019 social ppt.pptx


  • 8/19/2019 social ppt.pptx


    The Nature and

    Power of Prejudice

    Reported by Krizzel Mae M. Dela Cruz

  • 8/19/2019 social ppt.pptx


    Prejudice is a

    learned trait. You'renot born prejudiced;

    you're taught it.- Charles R. Swindoll

  • 8/19/2019 social ppt.pptx



    •  It is preconceived negative judgent o! a

    group and its individual ebers.

    • It is an attitude is a distinct cobination o! !eelings"

    inclinations to act" and

  • 8/19/2019 social ppt.pptx


    $%#&s of $TT"T!E

    $ ##$C%S eelings'

    % $()*I+R %$,D$,C &Inclination to )ct'

    # +,I%I+, &/elie!s'

  • 8/19/2019 social ppt.pptx


    $ PREJ!"#E! PER(N

    • ay disli0e those di1erent !ro sel! and behave in discriinatory

    anner" believing the ignorantand dangerous

  • 8/19/2019 social ppt.pptx



    • 2njusti3ed negative behavior toward a group or its ebers.

    • It o!ten has its source in prejudicial attitudes.

  • 8/19/2019 social ppt.pptx



    • ) belie! about the personal attributes o! a group o! people.

    It is soeties over generalized" inaccurate and resistant to new in!oration. Such generalizations

    could be ore or less true.

  • 8/19/2019 social ppt.pptx


    “Prejudice is to

    Negative  ATTITUDE,

    Discrimination is to


  • 8/19/2019 social ppt.pptx



    • )n individual4s prejudicial attitudes and discriinatory behavior toward people o! a given race"

    •  Institutional practices &even i! not otivated by prejudice' that subordinate people o! a given race.

  • 8/19/2019 social ppt.pptx



    • )n individual4s prejudicial attitudes and discriinatory behavior toward people o! a given se5.

    • Institutional practices &even i! not otivated by prejudice' that subordinate people o! a given se5.

  • 8/19/2019 social ppt.pptx


    + #())(N ,(R) (, PREJ!"#E

    -. R$#"$ PREJ!"#E

    +. /EN!ER PREJ!"#E

  • 8/19/2019 social ppt.pptx



    • %oday the 6uestion would see bizarre" because such blatant

    prejudice has nearlydisappeared. 7eople o! di1erent races also now share any o!

    the sae attitudes andaspirations" notes )itai $tzioni &8999'.

  • 8/19/2019 social ppt.pptx


    • So" how great is the progress toward racial e6uality: In the 2nited States" ;hites tend to copare the present

    with the oppressive past and to perceive swi!t and radical progress. /lac0s tend to copare the present

    with their ideal world" which has not yet been realized" and to percive soewhat less progress.

  • 8/19/2019 social ppt.pptx


    Subtle !ors o! prejudice  

    • +n paper-and-pencil 6uestionnaires" =anet Swi and her co-researchers &899>" 899?' have !ound a subtle &@odernA'

    se5is that parallels subtle &@odernA' racis. /oth !ors appear in denials o! discriination and in antagonis toward e1orts to proote e6uality &as in agreeing with a stateent such as @;oen are getting too deanding in their push !or e6ual rightsA'.

  • 8/19/2019 social ppt.pptx


    • Modern prejudice even appears as a race sensitivity that leads to

    e5aggerated reactions to isolated inority personsBover praising their accoplishents" over criticizing their

    ista0es" and !ailing to warn /lac0 students" as they would ;hite students" about potential acadeic diculty

    &Crosby  Monin" EFF?G #is0e" 89H9G(art  Morry" 899?G (ass  others" 8998'. It also appears as patronization.

  • 8/19/2019 social ppt.pptx


  • 8/19/2019 social ppt.pptx


    $T()$T"# PREJ!"#E 

    (ow widespread are autoatic prejudiced reactions

    to )!rican )ericans: $5perients have shown such reactions in varied conte5ts. #or e5aple" in clever e5perients by )nthony reenwald and his colleagues &899H" EFFF'" 9 in 8F ;hite people too0

    longer to identi!y pleasant words &such as peace and paradise ' as @goodA when associated with /lac0 rather than ;hite !aces. %he participants consciously e5pressed little or no prejudiceG their

    bias was unconscious and unintended. Moreover" report Kurt (ugenberg and alen /odenhausen &EFF'" the ore strongly people e5hibit such iplicit prejudice" the readier they are to perceive

    anger in /lac0 !aces.

  • 8/19/2019 social ppt.pptx


    )utoatic prejudice. ;hen =oshua Correll and his colleagues invited people to react 6uic0ly to people holding either a gun or a harless object" race inJuenced perceptions and reactions

  • 8/19/2019 social ppt.pptx


    /EN!ER PREJ!"#E

    (ere we consider gender stereotypes Bpeople4s belie!s about how woen and en do


  • 8/19/2019 social ppt.pptx



    #ro research on stereotypes" twoconclusions are indisputable Strong gender stereotypes e5ist" and" as o!ten happen" ebers o! the stereotyped

    group accept the stereotypes. Men and woen agree that you can judge the boo0 by its se5ual cover.

    Reeber that stereotypes are generalizations about a group o! people and ay be true" !alse" or

    overgeneralized !ro a 0ernel o! truth.

  • 8/19/2019 social ppt.pptx


    Stereotypes &belie!s' are not prejudices &attitudes'.

    Stereotypes ay support prejudice. et one ight believe" without prejudice" that en and woen are @di1erent yet e6ual.A Let us there!ore see how researchers probe !or gender re udice.

  • 8/19/2019 social ppt.pptx



    Stereotypes about en also coe in contrasting pairs. lic0 and his colleagues &lic0  others" EFF' report abivalent se5is toward enBwith benevolent

    attitudes o! en as power!ul and hostile attitudes that characterized en as ioral. 7eople who endorse benevolent se5is toward woen also tend to endorse benevolent

    se5is toward en. %hese copleentary abivalent se5ist views o! en and woen ay serve to justi!y the status 6uo in gender relations.

  • 8/19/2019 social ppt.pptx


    /EN!ER !"#R")"N$T"(N

     Is gender bias !ast becoing e5tinctin ;estern countries: (as the woen4s oveent nearly copleted its wor0: )s with racial prejudice"

    blatant gender prejudice is dying" but subtle bias lives. +ne such bias can be seen in analysis o! birth

    announceents &onzalez  Koestner" EFF>'. 7arents announce the birth o! their baby boys with ore pride than

    the birth o! their baby girls.

  • 8/19/2019 social ppt.pptx


    In contrast" they announce the birth o! their baby girls with ore happiness than the birth o! their baby boys. It sees that even at birth"

    parents are already describing their boys in ters o! status and their girls in ters o! relationships. In the world beyond deocratic ;estern countries" gender discriination loos even larger. %wo-thirds o! the world4s 2, - schooled children is girls &2nited ,ations" 8998'. In soe countries" discriination

    e5tends to violence" even to being prosecuted !or adultery a!ter being raped or to being doused with 0erosene and set ablaze by dissatis3ed husbands &2," EFFN'.

  • 8/19/2019 social ppt.pptx


    /ut the biggest violence against woen

    ay occur prenatally. )round the world" people tend to pre!er having baby boys. In the 2nited States in 898" H percent

    o! e5pectant parents said they pre!erreda boy i! they could have only one childG

    E percent pre!erred a girlG and E percent said they had no pre!erence. In EFF the answers were virtually unchanged with H percent still pre!erring a boy &Lyons" EFFG Sions"


  • 8/19/2019 social ppt.pptx


     %o conclude" overt prejudice against

    people o! color and against woen is !ar less coon today than it was in the id-twentieth century. ,evertheless"

    techni6ues that are sensitive to subtleprejudice still detect widespread bias. )nd in parts o! the world" gender prejudice a0es !or isery. %here!ore" we need to loo0 care!ully and closely at the s