Social Media For Social Impact
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Transcript of Social Media For Social Impact
Social Media for Social Impact
Susan Tenby,
Online Community Director
TechSoup Global
@suzboop on Twitter
Where is TechSoup Global Today?
Currently operating in 21 Countries on 6 Continents
Australia
Belgium
Botswana
Canada
Chile
France
Germany
Hong Kong
Hungary
India
Ireland
Luxembourg
Mexico
New Zealand
Poland
Russia (Pilot)
South Africa
Spain
Taiwan
United Kingdom
United States
TechSoup GlobalTechSoup is a popular, comprehensive online content and community
destination for nonprofits that provides unbiased information and technical know-how to ensure that nonprofits make the best possible use of technology.
TechSoup Community
• 17 Forums• Events Calendar• Online Social Networks• Member Spotlight• Community Blog• Online Events• Second Life• Surveys• Webinars• Soup Recipes• Managed by two Community Managers and
volunteer hosts and star users
Tools to get the job done
• Introduction/background on TechSoup community• Webinars• Forums• Twitter• Facebook• Second Life• LinkedIn• YouTube • JustIn.tv• Flickr• Google Groups/Email lists
Nonprofit Commons in Second Life: 4 islands, One Community
• Through this community, we provide free office space to qualifying groups, hold meetings, create a cooperative supportive learning environment and foster outreach, education, fundraising, all in a virtual space.
• Our goal is to create a learning community of practice for nonprofits to explore and learn about the virtual world, and to investigate the many ways in which nonprofits can utilize this unique environment.
Behold:
Holding Space in Live Virtual meetings
• Own your authority• Don’t be afraid to interrupt• Allowing your users to be featured before the audience• Sticking to the Standards and TOS• Self-policing members• Moderating & closing off-topic conversation,
Redirect/refocus • Common understanding of moderation w/members• Repetition of procedures and organization• Cross reference appropriate outside resources• With Video/web-streaming, make sure camera is focused
appropriately in room, be aware of both inworld and inroom experience
Mixed Reality Events
Streaming Live Audio and Video
Simultaneous activity happening in the real world and the virtual world, avatars and humans can interact and see and hear each other, with the screen functioning as a portal between the two worlds.
Effective for expanding the reach of conference attendees and speakers, without having to travel.
Second Life StatsSecond Life• 40% of all logins are US. 60% are International• Total monthly user hours: 39,666,304• Totally monthly logged in Residents (as of 1/31/2010):
1,067,114• Total monthly user hours: 39,666,304Nonprofit Commons in Second Life• 18,967 unique visitors to Aloft and Plush averaging 60 – 90
mins respectively per visit.• 44% of visitors to Aloft are non-US residents with 25% of them
coming from Australia.• Visitors are averaging around 2000 per month to the nonprofit
commons blog and are coming from 70 different countries.
Multiple points of entry
• In-world Meetings• Wiki• Website/community blog• NPSL tag –multiple cross-platform entry points• Management steering committee group –creating arsenal of
support• Directory of Nonprofits in Second Life –making them easily
findable• Branding as NPO experts and advisors- Rewarding the Rockstars
What has been successful• Have a companion site, and other social nets• Don’t feed the trolls• Having an MOU to be able to remove inactive residents• Highlight your star members, give them permissions• Welcome your newbies and direct them• Profile personalization and multiple points of contact• Have Frequent and Regular Events• Have management meetings outside of community w/stars• Highlight popular discussions/activites, cross reference
content• Cross-platform recruitment is good- not redundancy• Make sure questions are promptly answered, from all virtual
locations• Go outside your platform to connect multiple points of entry
Contact info
• Susan Tenby• Online Community Director, TechSoup Network
[email protected]• SL avatar: Glitteractica Cookie• Follow on twitter• @suzboop @npsl @techsoup
http://www.techsoup.org/http://www.netsquared.orghttp://npsl.wikispaces.com/http://www.nonprofitcommons.org
Find this presentation online @:http://www.slideshare.net/suzboop