1. Social Media for Nonprofits Presented by Heidi Richards Mooney RedheadMarketingInc.com 2. Social Media for NONPROFITS Presented by Heidi Richards Mooney RedheadMarketingInc.com Overview of Social Media What it is FEAR of Social Media Why NONPROFITS Should Use it Creating Your Platform on the PLATFORMS or... How to Use Facebook, Twitter, Linkedin, Pinterest and Google+ 3. Presented by Heidi Richards Mooney RedheadMarketingInc.com What is Social Media? Social media is about being SOCIAL - connecting with people, engaging in conversations, participating in communities and building relationships Transparent, authentic, honest and open dialogue is key Social media allows you to hear what people say about you and the things that interest you Social Media also enables you to respond to what they say Social Media can be a broadcast channel or a sales and marketing tool when used correctly through ENGAGEMENT Social Media for NONPROFITS 4. Presented by Heidi Richards Mooney RedheadMarketingInc.com The FEAR! Fear of the unknown Lack of Privacy Fear of Negativity Fear of the Past Fear of Ex's Fear of Stalking Strangers Social Media for NONPROFITS 5. Presented by Heidi Richards Mooney RedheadMarketingInc.com OVERCOMING FEAR! Don't share too much personal information Don't share pics of your kids with their names and ages (especially youngsters) Don't share anything you would not want to come back and haunt you Don't share anything you would not want your mother to read UNDERSTAND THAT THE BENEFITS CAN FAR OUTWEIGH YOUR FEARS Social Media for NONPROFITS 6. Presented by Heidi Richards Mooney RedheadMarketingInc.com So then, Why use it? Social (media) is a good way to enhance your nonprofit's reach and reputation . If the reputation of the organization is transparent, it will make the whole web better. Heidi Richards Mooney, paraphrasing Matt Cutts, Google Senior Engineer Social Media for NONPROFITS 7. Presented by Heidi Richards Mooney RedheadMarketingInc.com Why Use it? The Search Engines LOVE it! Your Audience can Find you! Build your Reputation You can enlist MORE SUPPORTERS! IT's FREE! Social Media for NONPROFITS 8. Presented by Heidi Richards Mooney RedheadMarketingInc.com CREATING YOUR SOCIAL MEDIA PLATFORM Your social media platform is really about Who you are, what you Stand for, the Quality of information you share, and how your social media following Remembers you... Social Media for NONPROFITS 9. Presented by Heidi Richards Mooney RedheadMarketingInc.com USE SOCIAL MEDIA TO Build Excitement about your organization Post Teasers on Twitter Leverage LinkedIn to build a list of Resources Use Facebook to have a far-reaching following Pinterest to get people sharing your pictures Google + to Grab GOOGLE'S Attention Show the world that your organization has a far-reaching voice! Social Media for NONPROFITS 10. Presented by Heidi Richards Mooney RedheadMarketingInc.com YourepresenttheOrganization. Sellyourselfandyourpeople, notyourlatestfundraiserorevent. Social Media for NONPROFITS 11. Presented by Heidi Richards Mooney RedheadMarketingInc.com Lets Begin with Social Media for NONPROFITS 12. Presented by Heidi Richards Mooney RedheadMarketingInc.com Best Practices Pages Versus Personal Profiles Use Nonprofit to show up in search engines What to call your page Summary Cover photo Profile Picture Posting Social Media for NONPROFITS 13. Presented by Heidi Richards Mooney RedheadMarketingInc.com POSTING Best Practices Keep it casual, fun, interesting Post pictures Post quotes Post events Post volunteer and board meetings Highlight volunteers and sponsors Post thought-provoking commentary Crowdsource & Curate Content Post regularly but not too often.... 1 X a day Social Media for NONPROFITS 14. Presented by Heidi Richards Mooney RedheadMarketingInc.com If you post something that resonates with your audience, you arent bugging them. Youre serving, delighting, informing, entertaining. Maybe even thoughtfully provoking. Jane Friedman - Former Publisher Writer's Digest Social Media for NONPROFITS 15. Presented by Heidi Richards Mooney RedheadMarketingInc.com Use TWITTER to Promote Your Organization Social Media for NONPROFITS 16. USE HASHTAGS # #nonprofit 17. Develop Your Own HASHTAGS # Excited to share our upcoming #FANOCon2015 with Twitter taking place on June 20, 2015 (URL) Who knew throwing a event on Twitter could be so easy! #YourEventTitle (URL) If you are in South Florida #YourEventTitle is looking for a few good men and women to join us (volunteer, etc) (URL) Have you got your tickets yet for the #YourEventTitle taking place on ______(date)? (URL) Join us for the next #YourEventTitle on _______ (date) at ______ (location) (URL) Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for NONPROFITS 18. TWEET IDEAS Start tweeting at least 30 days BEFORE your event Share your planning process As the date draws near share your excitement Showcase sponsors, volunteers, event highlights Share event trivia, organizational trivia, history Create 50 100 promotional tweets to share with your stakeholders Talk to your followers! Listen and reply Ask questions of your followers Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for NONPROFITS 19. Other TWITTER TIPS: Use and promote your #hashtag in your own Tweets Publish original Tweets that followers will find useful or interesting Share interesting and helpful links in your Tweets Interact regularly with your Twitter followers Check INTERACTIONS TO SEE WHAT PEOPLE ARE SAYING ABOUT YOU! Presented by Heidi Richards Mooney RedheadMarketingInc.com Social Media for NONPROFITS 20. Presented by Heidi Richards Mooney RedheadMarketingInc.com LEVERAGE Social Media for NONPROFITS 21. Presented by Heidi Richards Mooney RedheadMarketingInc.com Why Be on LinkedIn? Links Credibility Connections Research Potential Sponsors and Supporters are there! Social Media for NONPROFITS 22. Add a Background... Publish a Post 23. How to Publish a Post... 24. Presented by Heidi Richards Mooney RedheadMarketingInc.com Other Tips to Leverage LinkedIn: Get Introduced to other Famous Authors FIND AGENTS Get Recommendations Share Content Accept New Connections Endorsements... Social Media for NONPROFITS 25. Presented by Heidi Richards Mooney RedheadMarketingInc.com NONPROFITS To FOLLOW On LinkedIn: Social Media for NONPROFITS 26. Presented by Heidi Richards Mooney RedheadMarketingInc.com PARTICIPATE! Active participation on LinkedIn is the best way to say, 'Look at me!' without saying 'Look at me! Bobby Darnell Social Media for NONPROFITS 27. Presented by Heidi Richards Mooney RedheadMarketingInc.com WHY POST ON PINTEREST? Social Media for NONPROFITS 28. Presented by Heidi Richards Mooney RedheadMarketingInc.com NONPROFITS to follow on Social Media for NONPROFITS 29. Presented by Heidi Richards Mooney RedheadMarketingInc.com Graphics Tools Photos: Wikipedia (creative commons), MorgueFile, StockFreeImages & Free Digital Photos.net 123rf.com (Royalty Free, most start at $1 per picture) Photo Editing: PicMonkey.com, Pixl.com, ClippingMagic.com & Quozio Infographics: Visual.ly, PictoChart, Creately.com, Cacoo.com Social Media for NONPROFITS 30. Presented by Heidi Richards Mooney RedheadMarketingInc.com Pinterest Rules of Engagement: Give Your Boards Creative Titles Share information that people are interested in Reply and thank people who repin and like your pins Repin others pins, comment on them, like them Promote Your friends and heroes (and other authors) Use #Hashtags on your pins for better search results Add a pin it button to your webpage Promote Your Pinterest Social Media for NONPROFITS 31. Presented by Heidi Richards Mooney RedheadMarketingInc.com We already have users. We are just upgrading them to Google 2.0. Vic Gundotra, Head of Google+ Social Media for NONPROFITS 32. Presented by Heidi Richards Mooney RedheadMarketingInc.com HOW DOES GOOGLE+ GRAB YOU? And Why Should You Care? Your reputation Your work Establishing online authority Building an audience Driving more traffic to your website or blog Growing your email newsletter subscriber list Increasing sales and opportunities People are looking for you there! Social Media for NONPROFITS 33. Presented by Heidi Richards Mooney RedheadMarketingInc.com How do you Grab Google+ to Build an Audience Create a solid Profile Build relationships Share content Join Communities Leave comments Look for other authors Add people to circles Social Media for NONPROFITS 34. Add People to Circles 35. Close-up of Circles 36. Presented by Heidi Richards Mooney RedheadMarketingInc.com Get the Most from Google+ Write articles on Google+ Expand them on your blog Research Communities in which your audience is most likely to hang out Engage... Engage... Engage Social Media for NONPROFITS 37. Presented by Heidi Richards Mooney RedheadMarketingInc.com My Social Media Facebook: www.Facebook.com/heidirichards.mooney Twitter: www.Twitter.com/heidirichards LinkedIn www.LinkedIn.com/in/heidirichardsmooney Pinterest: www.Pinterest.com/heidisinterests Google+: https://plus.google.com/u/0/115694975317300837027/p osts/p/pub Social Media for NONPROFITS 38. Presented by Heidi Richards Mooney RedheadMarketingInc.com Let me Help You! Rebrand 3 Social Media Sites Branding/ Profile / Links Regular price $197 ONLY $97 Each Additional Site $47 (regular $77) Book Today and SAVE! Send a Message to Heidi@redheadmarketinginc.com with SOCIAL MEDIA HELP in the subject line. I will send you details... Social Media for NONPROFITS