Social Media Concierge Teams
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Social Media Concierge Teams Elizabeth Glau, CMP Building Blocks Social Media
description
Social media concierge teams became popular in 2012. It is the objective of the team to encourage your attendees to share what they are learning with their online networks and increase the number of active community members online. Some of your attendees may not be currently using social media for professional purposes and need someone to explain the benefits of doing so. Finding the right people for the job while keeping costs low can be challenging. We will discuss the best practices for social media teams at events.
Transcript of Social Media Concierge Teams
Social Media Concierge Teams
Elizabeth Glau, CMP Building Blocks Social Media
Social Strategy for Events
Promoting the event
Customer service for the event
Content marketing
at the event
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Designed Engagement
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Photo: Interactive Meeting Technology
Ambassadors Po
tent
ial A
tten
dees
Help
oth
er a
tten
dees
be
soci
al
Reco
gniti
on a
nd P
erks
• Identifying badge or ribbon
• Special seating (up front / with power)
• Tweetup or special reception
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Win/Win
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Photo: Interactive Meeting Technology
Play to Your Strengths
Training
Encouraging “Paparazzi”
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Structure
Designer
Manager
Team
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Choosing the Team
Local staffing / temp agencies
Ask to see personal online
profiles
Interview via Skype or Google+ hangout
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Professionalism
Training Your Team
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Photo: Interactive Meeting Technology
Preparing Attendees
Promote hashtag
Training videos
Help from speakers
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Questions / Feedback
Elizabeth Glau, CMP 614-286-4685 [email protected] www.SocialMediaForPlanners.com
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For Further Information
• Sales: Steve Mackenzie – [email protected] – 1-877-386-8248
• Marketing and PR: Dan Murdoch – [email protected] – 1-203-295-4484
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