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Social Media Concierge Teams
Elizabeth Glau, CMP Building Blocks Social Media
Social Strategy for Events
Promoting the event
Customer service for the event
Content marketing
at the event
3/21/2013
Designed Engagement
3/21/2013
Photo: Interactive Meeting Technology
Ambassadors Po
tent
ial A
tten
dees
Help
oth
er a
tten
dees
be
soci
al
Reco
gniti
on a
nd P
erks
• Identifying badge or ribbon
• Special seating (up front / with power)
• Tweetup or special reception
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Win/Win
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Photo: Interactive Meeting Technology
Play to Your Strengths
Training
Encouraging “Paparazzi”
3/21/2013
Structure
Designer
Manager
Team
3/21/2013
Choosing the Team
Local staffing / temp agencies
Ask to see personal online
profiles
Interview via Skype or Google+ hangout
3/21/2013
Professionalism
Training Your Team
3/21/2013
Photo: Interactive Meeting Technology
Preparing Attendees
Promote hashtag
Training videos
Help from speakers
3/21/2013
Questions / Feedback
Elizabeth Glau, CMP 614-286-4685 [email protected] www.SocialMediaForPlanners.com
3/21/2013
For Further Information
• Sales: Steve Mackenzie – [email protected] – 1-877-386-8248
• Marketing and PR: Dan Murdoch – [email protected] – 1-203-295-4484
3/21/2013
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