Social Media 101 Social Media Tips and Ideas The National Concierge Association ©2013 By Corey...
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Social Media 101 Social Media Tips and Ideas The National Concierge Association ©2013 By Corey Gasman Gasman Design www.gasmandesign.com
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Transcript of Social Media 101 Social Media Tips and Ideas The National Concierge Association ©2013 By Corey...
Social Media 101Social Media Tips and Ideas
The National Concierge Association
©2013By Corey GasmanGasman Designwww.gasmandesign.com
The webinar will be recorded Write questions during the webinar as you
think of them or post comments. You will be muted for today’s webinar until
the end Q&A or share your social media successes
after Resources will be posted on this NCA web
page:http://www.ncakey.org/social-media PDF files of Best Practices Guides
After Webinar
Social Media Ideas & Tips
When it comes to social media, you want to do two things: engage and get people involved.
Share content that resonates with your audience.
Reward your loyal followers/clients by letting them be the first to know about new services or events.
Be useful, give valuable input, answer questions.
Solve problems – be helpful to your clients. Become the expert and share your
knowledge.
#1 Tip - Engage Your Audience
Find 15 minutes a day to post Write comments or offer your advise Contact others, especially on LinkedIn Get noticed with creative posts, videos and
images Have fun with it and share your knowledge Keep it interesting Develop on going relationships with your
customers
#2 Tip - Be Social!Be Active & Participate
Show expertise Become an expert in your industry Help Others Post helpful articles on FB, LinkedIn, Twitter Research and find content to share Answers questions, respond to comments Don’t promote yourself Build relationships and trust
Lead Nurturing
Lead nurturing is a marketing term for building relationships with potential clients even if they are not currently looking to buy a product or service.
Who you are? Where you are located? What you do for a living? Profile photo (use a photo of yourself) Use Tags & Keywords Contact info Reviews/Recommendations Share what makes you an expert Link to your blog or business website
Complete ProfilesOn LinkedIn, Facebook, Twitter
Increase your network Pyramid effect: one person knows three people, who knows 10 people. Find out where your people are! Find key influencers in your industry and connect with them.
Make Connections
E-mailing with links to website or social media channels
Adding content to your website or blog Enhance your reputation and services Use social media for customer service Add social media links to your e-mail signature Add social media links to your website or blog
Low Cost Marketing
Establish online goals Develop a plan and have a tactic, give it thought
and time Brainstorm content ideas Schedule social media posts Create a calendar (Events & News) When making a plan ask yourself: “What is your audience looking for?”
Keep a Social Media Calendar
Create a LinkedIn Profile and Company Page LinkedIn is a great professional network Connect with other professionals Easy to use Make more connections through people you already know Follow up with LinkedIn e-mails
Join LinkedIn
LinkedIn Company Page
Take Advantage of the New LinkedIn Profile Layout
Join like minded groups within your industry Find your intellectual equals Connect with people within your groups You can join up to 50 groups
Join Online Groups
Create a bigger network You have control over the group Share your expertise (expert status) Get know ASAP Plan events Gain prospects or contacts faster (gain
business) Add discussions, news, jobs , etc… Send announcements Build your Reputation Associate your company
Start a Group on LinkedIn
If you start a group: Think of topics, keywords, interests, group focus, name of group, what will the group discuss, who you will let into the group, etc…
What will your group discuss? Interesting topics, show knowledge, share ideas, keep discussion going, add polls, and surveys. Respond to postings and get the conversation started! Stay active!
Get People Signed Up! Advertise your new group on social networks you already belong to and/or in LinkedIn groups.
Start a Group Continued…
Posting to a group more than twice a week Starting a discussion in same group Promoting yourself (sales pitch) Post to inappropriate areas Post irrelevant information Don’t spam the group It’s not a one way communication channel!
What not to do on LinkedIn
A blog is a type of website Post regular entries, commentary, events,
graphics, videos, articles, photos, own content, business info, etc…
Provide news and interesting articles Write your content to the target audience Let users comment and respond to them Add Subscribers with a RSS feed
Create a Blog
RSS feeds benefit publishers by letting them syndicate content automatically.
Do: Ask for permission; add links back to their site. Comment on other blogs and add links back to your site. Spread the word through your social media channels and e-mail lists.
Don’t post: personal stories, job issues, and politics.
Create a Blog…Continued
If your company website doesn’t have a blog:
Blogger – for small business and/or personal and easy to set up (Run by Google)
www.blogger.com (create a blog. It’s free) Wordpress – for professional blog sites www.wordpress.org
Blog Options
Finding Photos and Graphics
“A picture can say a thousand words, and great images help make the difference between an average looking page and a really engaging one.”
Search Google images www.123rf.com www.vectorstock.com www.freedigitalphotos.net
More expensive: www.istockphotos.com www.shutterstock.com
Though technically a micro-blogging service, Twitter does play in the social networking space. Tweets are, essentially, the same as status updates or links on Facebook; they're just limited to 140 characters. You can follow anyone and anyone can follow you, and you don't have to do anything to make this happen (unlike Facebook, where making "friends" requires approval from both sides).
Do… Create a user-friendly Twitter ID (@yourname)
Your Twitter ID is part of your personal brand. Plain and simple. Your first choice for a Twitter ID should be your name. There is nothing stronger for creating your personal brand. If your name is taken find a way to keep it as close as possible.
Do… Search for people to follow It’s completely normal in Twitter culture to “follow” people you’ve never met. In fact, it’s encouraged. Begin by looking for people with common interests, hobbies or professions. I also like to follow people who are experts in areas I know nothing about.
Do… Learn the lingo. You’ll want to join the crowd. Trust me.
As with any new network there is a learning curve. Twitter has a quirky lingo all its own. But don’t let that hold you back from interacting. If you don’t understand something, ask someone.
A few of the essentials:DM = Direct Message@ = Use to reply and always include proceeding a Twitter ID in a replyRT = RetweetTweet = Sending a message on Twitter# Using hashtags to categorize Tweets by keyword
Hashtags, most frequently used on Twitter, serves as a link between conversations from different users of the network.
Start using the hashtags # at events or when you want to share a tweet
Tweet advice and knowledge, ask questions, give answers, engage your followers.
Facebook is the world’s most popular social networking website. It makes it easy for you to connect and share with your friends online. Facebook has even helped the web become more open and social.
Facebook says it now has 1.01 billion people using the site each month!!! 25% of users visit the site 6 times a day! Go where your customers are.
1. Ask questions2. Post games and trivia3. Interact with fan engagement4. Incorporate relevant photos (with text)5. Relate to current events6. Incorporate videos (embed from YouTube)7. Post content for time-sensitive campaigns8. Include links within posts9. Include an explicit call to action10. To learn more, add downloads or links
Facebook Status Ideas
Ask customers to like your page on Facebook Ask customers to share to your Facebook
wall Post more photos, embed videos, articles,
etc… Add call-to-action graphics Involve your customers Join or create Facebook groups
Facebook “Like Us”
Have something of value, “like us” to get something. Give them something for liking your page…offers, tips, deals, contests, giveaways, etc…
www.hootsuite.com www.sproutsocial.com www.crowdbooster.com www.tweetdeck.com www.bufferapp.com
Social Media Examiner: Your Guide to Social Mediawww.socialmediaexaminer.com
Social Media Management Tools
Enhance your social media management with HootSuite, the leading social media dashboard.
Search engine spiders will find articles and content
Link to company pages Use your blog space and update regularly Add Keywords & Geo Targeted (location) Content is King! The more the better. Google awards social media interaction Google indexes videos
Improves Search Engine Rankings
Creating connections, increase your network Provide a service or answers to your clients Build a online reputation Gain peoples trust Low cost marketing Better SEO for blog or company website Closes the gap between you and your
customers Keep in touch with your clients
Benefits of Using Social Media
Make sure all your social media profiles are completed Post messages and articles that make you an expert Post to all groups with a link to your website Ask questions, answer questions and start generating
leads Address their comments and give feedback Create a conversation! Don’t talk about yourself Give tips and advice (focus on what they want) Give them simply answers
Social Media Checklist
Concierges can keep clients up-to-date with related news, events and services with social media.
If you begin to integrate your social media efforts with your services and concierge operations, you can find new and exciting ways to please your customers and leverage technology.
Suggestions via Facebook, Twitter, or even text can drive real value for you customers.
Now, please share your social media successes!
For the Concierge
Thank you!
©2013 Gasman Design, Inc.
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