FoxyMoron and AXN India present to you The Great Saltgunners Tweet Up. Edition One.

AXN is back with its new popular TV series—Supernatural, Season 8.

Given the cult following that the TV Show has, AXN decided to give its fans a taste of All Things Supernatural.

While there are a lot of Supernatural Lovers in India, there isn’t one concentrated community or group where these Saltgunners can convene

AXN India fans are very passionate about Supernatural. They had

tweeted on many occasions about the show in the past and they still do.

It’s time we did something special for the Indian Saltgunners!

And then one fine day …..

The fan tweet which started it all ...

What happened next left us shocked and in awe of

Supernatural Fans

This was a case of –

A Tweet Becoming A Movement

AXN India’s reply to the fan tweet ..

Within seconds of AXN India’s first tweet our timeline was flooded

with tweets from hundreds of SPN Fans!

And the tweets continue pouring in!

Support started pouring in

from abroad. We received

tweets from Australia and

Hawaii as well!

#SupernaturalIndiaConvention trended India Number 3 overtime

This hashtag was solely run by the fans

Given the immense aggression from the Followers it was time to

give them what they deserved.

Enter AXN’s The Great Saltgunners Tweet Up.

@AXN_India ran #SupernaturalLoversList to gather all Supernatural lovers in India under one common list

Once the list of the most passionate SPN fans was finalized, AXN decided to give them a preview into the new season of SPN

• The participants for AXN’s The Great Saltgunners Tweet Up were sourced from Twitter. Users had to reply with #TheGreatSaltgunnersTweetUp and tell us why they should be a part of it

• Within 7 hours, the AXN India handle received more than 800 mentions. After a day of going through all the tweets, a final of 250 people across 5 cities confirmed their presence for the tweet up

• The tweet up was organized in Mumbai, Delhi, Hyderabad, Bangalore and Kolkata over a period of 2 days

The Tweet Up was promoted on the TV Channel as well

A separate spot was created to spread the word about the Tweet Up

AXN India Facebook Cover Picture

The invites were sent out to all the Supernatural Lovers

AXN’s Saltgunners Tweet Up took place in Mumbai on the

25th October.

This doubled up as a press event where the media and SPN lovers got to

watch the premiere of Season 8, a day before the rest of India could watch

it on AXN.

On 26th October, the tweet up took place in Delhi, Hyderabad, Kolkata and Bangalore.

Fans were treated to the premiere of Season 8 and they

participated in quizzes and games where they had a

chance to win exclusive SPN merchandise.

Users were asked to tweet with #AXNSaltgunnersTweetUp

at the event

The hashtag trended India Number 5

The fans were ecstatic and how! The campaign was a sure shot success amongst the lovers of Supernatural and helped AXN create a special place in the heart of

all SPN viewers.

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Harshil Karia (Online Strategist at Foxymoron) says, “On Social Media,

you need to be a better listener than a speaker. Staying true to the roots of Social Media, we decided to make AXN the channel of action”

2,198,292 Impressions

276,591 Accounts

Reached

400+ Follower Growth

23% Growth%

3000+ Mentions

300,000+ Impressions

10,000+ Interactions

After the success of Edition One of The Great Saltgunners Tweet Up, AXN India is promising to come back with Edition Two of the Tweet Up soon.