Social Media Bootcamp NJ 2013

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LOGO Social Media Marketing Bootcamp

www.BlazinMultimedia.com

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Social Media Marketing Strategy

Do’s and Don’ts• Content is king • Drive traffic to your blog, landing page, website or mobile app• Cross pollenate and drive traffic to your other social media

properties• Do not broadcast & consistently self promote• Use your keyword research and develop a master list of the

main keywords to sprinkle in your posts and profiles• Do not send out worthless posts about what you had for lunch

today unless you’re a nutritionist• Share good content from others with your followers/fans and

not just your stuff

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YouTube MarketingBlazin Multimedia

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Rank in Search ResultsBlazin Multimedia

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Google Keyword ToolBlazin Multimedia

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How To Optimize Your Videos

• Keyword Rich Title• Keyword Rich Tags• Keyword Rich Description• Geo-Tag Your Videos• Embed Your Videos• Increase your Video Views

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Keyword Rich TitleBlazin Multimedia

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Keyword Rich DescriptionBlazin Multimedia

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Copy Competitor TagsBlazin Multimedia

NOTE: Use hyphens and all run together

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Geo-Tag Your VideosBlazin Multimedia

Video Location

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Additional Ranking Factors

• Engagement (how long your videos are watched).• Embed Your Videos (More the better)• Increase your Video Views• Likes, Favorites, Playlist, Comments• Strength & Age of Channel

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LOGO How to Harness The Power of Your Traffic


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Add Your Website URL Blazin Multimedia

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Use AnnotationsBlazin Multimedia

Superimpose URL, Ask to Like, Subscribe, Comment and Add to Favs

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Run PPC Ads on Your VideosBlazin Multimedia

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LOGO How to Steal Traffic


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Create a Video ResponseBlazin Multimedia

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Get Listed as Related VideoBlazin Multimedia

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Related Videos (How-To)

1.) Search for your video using the keyword you want to rank for2.) Watch the full video3.) Like it and Add to Favorites 4.) Do another search for the keyword you want to rank but this

time click on the video that you want to appear as a related video .

5.) Like it and Add to Favorites6.) Repeat with multiple accounts as many times as needed

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LOGO Twitter Marketing


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Twitter Basics

60 Second Summary• Twitter is nothing more than mass email • All tweets go into your followers Twitter stream• All tweets must be less than 140 characters• Use URL shortners (Bitly.com, TinyURL.com)• Select a username strategically and use keywords if

possible• Search and find your prospects and follow them so they

will follow you back. • Share pics & video using Twitpic

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Twitter ProfileBlazin Multimedia

Use keywords inyour description

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Custom BackgroundBlazin Multimedia

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Mentions & Use of @Blazin Multimedia

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Hash Tags #Blazin Multimedia

Targeted hash tags - whenever you put hash tags it becomes a clickable link to any tweet with that keyword, its purpose is to help categorize tweets

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Retweets RT @usernameBlazin Multimedia

NOTE: Retweets have major SEO benefit

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Promoted TweetsBlazin Multimedia

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Twitter Search OperatorsBlazin Multimedia

Search Type Operators

Exact Search “happy hour”

OR Search love OR hate

Negative Search Beer -Root

Near “happy hour” near NYC

Near & Within Near:NYC within:15mi

Questions with Keywords Web Design ?

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Twitter Advanced Tips

Advanced Tips • Send repeat tweets 2-3 times a day spaced out 8 hours • Send tweets in bunches with most important one last • Resend and recycle your best tweets• Ask a question, compliment people, tweet quotes• Post a picture or vid start your tweet with PIC: and VID: or

[video] • Use keywords and hashtags in your tweets• You can only follow 10% of the total number of people who

follow you • Unfollow those who don’t follow back after 48 hours• Use the @ mark and comment on their blog, articles,

tweets to increase follow backs

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Twitter Objectives

Objectives• Send them to a special landing page • LandingPageDesignKings.com

• Collect email addresses• Give away free reports, ebooks, coupons etc..• Use tracking URL’s like Bitly.com and TinyURL.com

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Twitter Objectives

Objectives• Download Your App• Apptomology.com

• Mobile Users Dominate FB & Twitter

• Increased Engagement• Direct Messaging/Branding, Top of Mind Marketing• Push Notifications

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Twitter ResourcesBlazin Multimedia

Website or Tool What it Does

HashTagify.me Hash tag popularity tool. Enter a hashtag and get related tags too

Twellow.com Directory of Influential Tweeters

WeFollow.com Largest Twitter Directory

TagDef.com Use this site to find out hashtag definitions

Hootsuite.com Automate the sending of tweets

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Where to Get Content?Blazin Multimedia

Website or Tool What it Does

PopURLS.com Show you the hottest topics in your niche from bookmarking sites

StumbleUpon.com Lots of great info here

Google Reader Get info in your niche

Google Alerts Email alerts based on keywords

RetweetRank.com Shows you top ranked retweets

StuffToTweet.com Most popular stuff from multiple sites like Digg.com etc..

NoHassleSocialMedia.com Done for you system

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LOGOFacebook Marketing


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Facebook Summary

Do’s and Don’ts• If your posting as regularly as you should on Twitter you

would never want to link it to your Facebook page• Signup for a business page not a personal profile• Do not broadcast and promote, be boring and predictable• Ask users to like and share your posts • Mix up your posts with text, pics and video• Pictures get the most engagement• Create a custom header graphic that is on par with your

brand

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Create Custom HeaderBlazin Multimedia

* Keep your branding consistent across platforms

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How to Get More Likes

Get more Likes• Optimize your page for search • Use a vanity url • Use FB like buttons on your site & blog• Embed FB comments box on your site• Upload videos to FB then embed on other websites. These

automatically include a like button in the player• Use @CompanyName tags on your personal profiles• Run a contest • Use the @ symbol in status updates to turn it into a link

when hovered over • Using emoticons increase shares and likes by 33 percent.

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How to Improve Engagement

• Post short updates – Updates with fewer than 80

characters get 23 percent higher engagement rates. • Post images – Photos get a 39 percent higher rate of

engagement than all types of content on the whole. Using emoticons increase shares and likes by 33 percent.

• Use emoticons – Using emoticons increase shares and likes by 33 percent.

• Try caption contests – Asking fans to write captions to interesting photos increases comments by 550 percent.

• Respond quickly – 25 percent of Facebook and Twitter users expect a response to inquires and complaints within 60 minutes.

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Simple Contest Ideas

• Guess where the Pic was Taken - Post a picture and have people guess where it was taken

• Hidden Picture Games – created a game to find hidden images, 1st person to find the 1st one won gift certificate. All clues were posted on Facebook page

• How Many Almonds - Guess how many almonds are in the cup

• Inspirational Quote Contest – have users post their most inspirational quotes and the one with most likes wins

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Other Tips

Other tips• Setup multiple admin accounts • Facebook groups – can message everyone, find those of

interest and get involved.• Pay a group moderator to send a mass marketing message

for you.• Use Facebook events to promote. You can also integrate

EventBrite for ticket sales management• How Frequently Should you Post? (Use Insights)

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Use Insights to OptimizeBlazin Multimedia

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See What People Are Clicking OnBlazin Multimedia

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See How Good Your Posts AreBlazin Multimedia

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Facebook Edgerank

Posts only showing on about 20% of your fans newsfeeds• Engagement level determines Edgerank score• How many people comment on posts• How many people like posts• How many share posts• Frequency of your posts

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LOGO Facebook Ads


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Facebook Ads TargetingBlazin Multimedia

Target general keywords, titles, movies, books, magazines organizations

Location

Age & Gender

Reach

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Suggested InterestsBlazin Multimedia

Location

Reach

* Start typing in interests and proceed it with another letter for more ideas

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Drill Down & Target PreciselyBlazin Multimedia

Broad categories, but our goal is to segment

*This allows us to identify the best performing demographics and write very specific and focused ads.

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Use Responder Demographics ReportsBlazin Multimedia

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Facebook Ads Tips & Tricks

Facebook Ads Tips & Tricks• Always run multiple ads and see which produces

better CTR (click-thru-rate) and ROI

• Change your ad pictures frequently. Ad fatigue is a huge problem on Facebook

• Create separate targeted ads for each segmented adgroup.

• You want to get an granular as possible. Broad targeting always loses

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LOGO LinkedIn Marketing


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LinkedIn Overview

Do’s & Don’ts• Register as either a business or person• Get as many recommendations as possible• Get as many connections as possible• Ask your connections for introductions • Analyze the most active groups in your niche and

join those. Don’t waste time with inactive groups. • Answer as many questions in groups and contribute

high quality responses• Recycle and repurpose your responses on all your

other social media profiles • Do not try to put keywords in your name

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LinkedIn Keyword Optimization Blazin Multimedia

Optimize Your Profile for Search1.) Keywords in Title2.) Keywords in Current Positions3.) Keywords in Past Positions

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LinkedIn Keyword Optimization#2 Blazin Multimedia

Optimize Your Profile for Search1.) Keywords in Summary

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Embed Wordpress Blog Blazin Multimedia

Infuse More SEO and Keyword Juice1.) Keywords in Blog Article Titles

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Embed Wordpress Blog Blazin Multimedia

More Keywords in Slideshare Title & In Slides

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Keywords in Your Amazon Reading ListBlazin Multimedia

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More Places for KeywordsBlazin Multimedia

More Keywords in Interests, Websites, Twitter, Groups and Experiences

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LOGO Pinterest Marketing


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What is Pinterest?Blazin Multimedia

Social Image Sharing Site where you can create and share pinboards

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Pinterest Drives More Traffic Blazin Multimedia

Drives more traffic than Google+, YouTube & LinkedIn combined

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Pinterest Average Time Spent on SiteBlazin Multimedia

Has the highest time on site with 97 minutes!!!

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Create Pinboards for Your VideosBlazin Multimedia

All YouTube videos can be pinned

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Upload Infographics Blazin Multimedia

Upload your infographics

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Visuals from your Blog ArticlesBlazin Multimedia

Pin your blog article images

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Pin your Slideshare PresentationsBlazin Multimedia

Pin the covers of your presentations

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Pin Your Ebook CoversBlazin Multimedia

Pin all your Ebook Covers

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Run a Contest (“Pin it to Win It”)Blazin Multimedia

• Must pin the ad and a list of things

• Pins have to include relevant hashtags (#modcloth and #wedding)

• Must follow @ModCloth on Twitter

• Entrants share their boards by posting a comment (with a link back to their board) on the ModCloth contest announcement pin

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How to Use Pinterest Group BoardsBlazin Multimedia

• 1.) Dramatically boost followers• 2.) Increase Repins• 3.) Put Your Pinning on Autopilot• 4.) Increase Engagement • 5.) Periodically Police Content

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How to Get More Pinterest FollowersBlazin Multimedia

• Post Pics that Popular• Follow Others Who Your Targeting• Use #Hash Tags • Do Keyword Research on Titles & Tags• Come up with Creative Board Names• Create Tutorial Boards• More Boards, More Pics, More Traffic• Contribute to Relevant Group Boards

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LOGO Mobile App Marketing


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Mobile App MarketingBlazin Multimedia

www.Apptomology.com

• App Store is 3rd Largest Search Engine• App Names Are the New Domain Names• Video, Audio, Podcast, Blog Integration• Educate Your Clients & Bring Value• Thought Leader & Perception Boost• Social Media Dominated by Mobile Users• Perfect Call To Action• Intertwine App into Social Media Contest• Sell Services & Products Direct mCommerce• Push Notifications

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LOGO


CONTACT INFO:

Blazin Multimedia 732-926-9417

[email protected]

mailto:[email protected]

http://www.blazinmultimedia.com/

Social Media Bootcamp NJ 2013

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Transcript of Social Media Bootcamp NJ 2013