Social Media Monitoring Bootcamp Presentation
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13-Sep-2014 -
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Business
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Transcript of Social Media Monitoring Bootcamp Presentation
Web Monitoring and Analysis #msmbc10
Michelle Chmielewski Community Manager
@Synthesio @MiChmski
Monitoring is all about the numbers, right?
I’m 24
I’m 24 The average age of Synthesio employees is 29
I’m 24
3 700
The average age of Synthesio employees is 29
I’m 24
3 700 15
The average age of Synthesio employees is 29
I’m 24
3 700 15
0 0
The average age of Synthesio employees is 29
Maybe not…
You need to LISTEN to what people are saying first
But not necessarily all of it
Marketing can’t be controlled by a dashboard…
Social media (monitoring) is about people
Maybe a little too much, sometimes
#captainamericasays
in the countries & languages you want
Listen to who’s talking about you
Be precise
Monitoring dashboards are no more than tools
Human analysis is what makes the difference
Humans can detect nuances that automation can’t
Make social media monitoring fit your needs
Customize your dashboard, widgets, alerts, and reports
Everyone is different
So are you
We can help
We would love to
to what you have to say