Charlie Company Social Media Bootcamp
27
Social Media Bootcamp: 1 May 13, 2009
description
Part one of the Charlie Company social media training series
Transcript of Charlie Company Social Media Bootcamp
Social Media Bootcamp: 1May 13, 2009
Table of Contents
• Social Media = Engagement• Why Agencies Should Care About Social Media• Social Media Sites & Applications by Category• Case Studies
Charlieco.com 2
Social Media = Engagement
Charlieco.com 3
Social Media = Engagement
Social media is a bottom-up phenomenon where the viewing masses have become an active part of the show via online and mobile tools & applications.
Charlieco.com 4
Social Media = Engagement
All online media is becoming social, encouraging viewers to engage by:
• leaving comments• rating contents, products and services• forwarding to friends & networks• “tweeting” about it• writing about a topic on personal blogs
Charlieco.com 5
Social Media = Engagement
Charlieco.com 6
Social Media = Engagement
Charlieco.com 7
Social Media = Engagement
Charlieco.com 8
Social Media = Engagement
Social Media Sites & Tools
Charlieco.com
Source: Strategic Resource Group
9
Social Media = Engagement
Social Media Tool Leaders
Charlieco.com 10
Why Should Agencies Care About Social Media?
Charlieco.com
Source: Forrester Research
11
Why Should Agencies Care About Social Media?
• Sky rocketing usage and adoption rates by consumers in key demographics
• Highly effective tools for PR, direct access and to launch/build/manage brands
• Even if you don’t have your clients in the social media arena, you can be sure they’re being discussed
• Your clients’ competitors are already there• Opportunity for agencies to differentiate ourselves
and increase value to our clients • Increased revenue
Charlieco.com 12
Social Media Sites & Applications by Category
Charlieco.com 13
Social Media Sites & Applications by Category
• Networking platforms• Blogs• Micro blogs• Video• Opinion• Information sharing
Charlieco.com 14
Networking Platforms
• Facebook• Myspace• LinkedIn
Charlieco.com 15
Blogs
• WordPress• Six Apart (Movable Type and TypePad)• Blogger
Charlieco.com 16
Micro Blogs
• Twitter• Tumblr
Charlieco.com 17
Photo, Video and Presentation
• Flickr• YouTube• Vimeo• UStream• Slideshare
Charlieco.com 18
Opinion & Information Sharing
• Digg• Delicio.us• StumbleUpon
Charlieco.com 19
Case Studies
Charlieco.com 20
Case Studies
Susan Boyle: Twitter and YouTube = 200+ Million Views
Charlieco.com 21
Case StudiesCoca Cola: Facebook fan page – 2nd most popular page on
Facebook and YouTube
Charlieco.com 22
Case StudiesP&G: The Tide “Loads of Hope” Social Media Night & Fundraiser
Charlieco.com 23
Case StudiesKFC: Oprah & Free Grilled Chicken Promotion Gets Flamed
Charlieco.com 24
Case StudiesBurger King: Dump 10 of Your Friends for a Free Whopper on
Charlieco.com 25
Charlieco.com 26
27
