Social Media BootCamp for Hawaii

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The Good, The Bad and The Ugly Big Island small business social media sites Presented by Julie Ziemelis

description

Case studies showing how Big Island businesses are using social media to promote their businesses. Twitter, Yelp, Facebook.

Transcript of Social Media BootCamp for Hawaii

Page 1: Social Media BootCamp for Hawaii

The Good, The Bad and The Ugly

The Good, The Bad and The Ugly

Big Island small business social media sites

Presented by Julie Ziemelis

Big Island small business social media sites

Presented by Julie Ziemelis

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Why am I up here telling you about social media tools?

Why am I up here telling you about social media tools?

I have been using Facebook and Twitter for two years.

Created both a “365 Things to Do In Kona” Facebook page and a 365Kona.com WordPress blog

Created a “Tips for Realtors Using New Media” Facebook blog with 1400 fans

Benefits have been consulting jobs and hands-on-experience using these tools.

I have been using Facebook and Twitter for two years.

Created both a “365 Things to Do In Kona” Facebook page and a 365Kona.com WordPress blog

Created a “Tips for Realtors Using New Media” Facebook blog with 1400 fans

Benefits have been consulting jobs and hands-on-experience using these tools.

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Examples: Facebook Business Pages

Examples: Facebook Business Pages

Facebook business pages are easy to create and post content to

Business pages separate you from your personal profile

Business pages allow you to query your customers, run promotions, interact directly with people who care about your business and more.

Facebook business pages are easy to create and post content to

Business pages separate you from your personal profile

Business pages allow you to query your customers, run promotions, interact directly with people who care about your business and more.

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Create a New Facebook Page

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Examples: TwitterExamples: Twitter

Twitter feeds are accessed by people on mobile phones

Twitter users seek to find access to businesses directly thru their feeds

The art of the “Retweet” helps spread your business name through local users

Do a search for your city name and follow other Twitter users in your area to create new relationships.

Twitter feeds are accessed by people on mobile phones

Twitter users seek to find access to businesses directly thru their feeds

The art of the “Retweet” helps spread your business name through local users

Do a search for your city name and follow other Twitter users in your area to create new relationships.

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Example: Yelp.comExample: Yelp.com

Yelp provides a business with search engine optimization on their listing

Yelp shows that your customers have a voice about their experience with your business and good or bad, it’s now online.

You should monitor what people are saying about your business online. Fans and foes will post comments about your business on Yelp.

Yelp provides a business with search engine optimization on their listing

Yelp shows that your customers have a voice about their experience with your business and good or bad, it’s now online.

You should monitor what people are saying about your business online. Fans and foes will post comments about your business on Yelp.

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Example: WordPress blogExample: WordPress blog

Blogging IS content marketing Blogging lets you tell your story-static

websites are OUT! Blogs get great SEO and help people find

you. Writing a story and posting pictures about

your business lets you stand out among the competition

Incorporating pictures, video and words let’s people get a full experience of your business.

Blogging IS content marketing Blogging lets you tell your story-static

websites are OUT! Blogs get great SEO and help people find

you. Writing a story and posting pictures about

your business lets you stand out among the competition

Incorporating pictures, video and words let’s people get a full experience of your business.

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Example: FourSquareExample: FourSquare

FourSquare is the number one GeoLocation social site

As smart phones become more prevalent, geo location will become the norm for finding places to stay, eat, play and shop.

FourSquare analytics show you who your true influencers and fans are.

FourSquare is the number one GeoLocation social site

As smart phones become more prevalent, geo location will become the norm for finding places to stay, eat, play and shop.

FourSquare analytics show you who your true influencers and fans are.

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Mahalo!Mahalo!

For further training, upcoming group training seminars, and to get a copy of this presentation:

Email: [email protected] Fan: Facebook.com/365Kona Follow me on Twitter! @julieziemelis

For further training, upcoming group training seminars, and to get a copy of this presentation:

Email: [email protected] Fan: Facebook.com/365Kona Follow me on Twitter! @julieziemelis