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1Recruiting SolutionsRecruiting SolutionsRecruiting SolutionsRecruiting Solutionsv

Hiring to Win for Small Businesses with LinkedInFebruary 21, 2013

2Recruiting Solutions 2

A few quick instructions:

All attendees will be muted by default – no need to manually mute your phone!

If you have any WebEx or Technical issues please enter them into the chat box and address to “all panelists”

For the Q and A portion for our Small Business panelists, please type your questions in the chat box and address to “all panelists”

3Recruiting Solutions

Today’s Agenda

LinkedIn: Small Business Overview – Phil Campos

Product Refresher – Lindsay Pierce

Featured Small Business Client –

Rich Hurh: LinkedIn Moderator

Patrick Emmons: Adage Technologies

Beth Blyler: Terlato Wines

Audience Q&A

5 Tips to Leverage LinkedIn for Free – Jenny Mack

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Small Business Overview


Traditional Recruiting and LinkedIn

Reach the best candidates, not just the active ones

95% of passive candidates want to know about your jobs

Tap candidates on the shoulder when they are on LinkedIn

Passive>80%

200M+

Active

<20%

members

Note: Active-passive figures come from 2011 third-party study conducted by Lou Adler and the Adler Group

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©2013 LinkedIn Corporation. All Rights Reserved. 5


U.S. SMB Landscape 80% of all U.S. businesses are

considered SMB (less than 500 employees)

Twenty-two percent of small-business owners plan on increasing the total number of jobs at their company in the next year

Small # of hires means each a bad hire can have a big impact

– 1 bad hire in a 25 person company is 4% of work force

80% of SMBs reported few or no qualified applicants for openings


SMB Companies Using LTS (LinkedIn Talent Solutions)

7000 companies under 200 employees are LinkedIn customers

1,000 SMB’s are showcasing their employment brand via LinkedIn Career Page and Work With Us Ads

732 companies under 100 employees have a LinkedIn Career Page

Improved key recruiting metrics– Reduced time-to-hire via constant

targeting– Reduced cost-per-hire (source

directly from LI)– Improved quality of hires by

accessing top performers

Quality Quantity

Time Cost


Product Refresher


Influence candidates at every touch point

Erica Robertson

Your ideal passive candidateSales

Hired

Networkingwith employees

Researchingyour company

Following your company

Viewingrelevant jobs

2. Targeting

©2013 LinkedIn Corporation. All Rights Reserved. 9


Qualified Candidate

>50%Of job applications on LinkedIn come from Passive candidates

LinkedIn Jobs Network

Relevant jobs are served up to your

ideal passive candidate


>30%The increase in job applications for customers who leverage Work With Us placement

LinkedIn Work With Us – Sponsor your employees’ profiles


Job Posting

InMail from Recruiter

Employee profiles

Linkedin Career Page

LinkedIn Careers Page

30%Of Career Page visitors click a posted job

Corporate Solutions

Social Recruiting Strategy On LinkedIn

Build your brand foundation by giving

your audience a destination to learn

about your employees & company culture

Warm up your audience by leveraging your

current employees to share job opportunities & company culture with

their network

Career Page Work With Us

Social Recruiting Strategy on LinkedIn

Jobs Network LinkedIn Recruiter

Now that your audience is warmed up and

aware, advertise all your job opportunities at

Anomatic

Reach out to the most qualified, passive & active talent for your

team while organizing & collaborating


Our Panelists


5 Tips to Leverage LinkedIn RIGHT NOW!


1. It all starts with your profile.

“Brendan was the staffing manager for Microsoft Research. He did a fantastic job of recruiting top technical talent for us…”

Dan Ling, Corporate VP, Microsoft Research

“Brendan hired me at LinkedIn. It was a tough decision to leave my former company, but Brendan really made the case.”

Sarah James, Director of Sales, LinkedIn

- Your profile is your opportunity to build your personal brand as a recruiting leader.

- Make sure you have a picture.

- Be creative with your headline. It doesn’t have to be “Recruiter at Company XYZ.” Also, your headline shows up with your name in search results, so it’s an opportunity to make someone want to click on your profile.


2. Get LinkedIn Today:

http://www.linkedin.com/today


3. Create and Update Your Company Page http://help.linkedin.com/app/answers/detail/a_id/1561


4. Follow companies


5. Update your status – personal AND company


In Closing

Have questions?: reach out to your Account Team Not sure who to reach out to?: Email [email protected]

Key Takeaways: – In small businesses, every hire makes a HUGE impact on your bottom

line!– Invest in Passive Recruitment, to result in higher quality talent and

positive ROI– A small investment in your employer brand will allow you to be

competitive against larger organizations in your industry

LinkedIn Corporate Recruiting Solutions home: http://talent.linkedin.com/

LinkedIn Learning Center: http://learn.linkedin.com/ On Twitter: @hireonlinkedin

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http://talent.linkedin.com/

http://learn.linkedin.com/


Thank You!

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