Sponsorship Webinar PPT

Building a Successful Sponsorship Program

Agenda

• Building Value for Sponsors

• Develop Sponsor Target List

• Getting the Meeting

• Conducting the Meeting

• Proposal Writing

• Working Session

• Q & A

Building Value For Sponsors• Identify Assets

– Media

– Signage

– Event Recognition

– Posters

– T-shirts

– Annual Meeting

– Wrist Bands

– Gift Bags

– Race/Walk series

– Public Relations

– Social Media

• Leverage assets

Building Value For Sponsors

• Package the Assets– Count Impressions

– Build Promotions

– Assign Value

– Create different sponsorship levels

– Create Grid

Develop Sponsor Target List

• Think Strategically

– An Arthritis tie in

– Good Psychographic Fit?

– Geographic footprint

• Develop Criteria

– Budget

– Community Involvement

Develop Sponsor Target List

• Build Database

• Research Database

– Company Website

– Google

– Linkedin

– Facebook

– Twitter

• Prioritize Database

Getting the Meeting

• Develop Script

• Call for meeting

– Introduce yourself to the gatekeeper

– Leave Voicemail

– Call Again in Three days

– Leave Voicemail

– Send Email

– Book Appointment or move on

The Meeting

• Do your homework

• Don’t sell, Listen

• Ask good questions

• Find out business and marketing objectives

• End the meeting by offering to come back with a plan that addresses their specific needs

• Close on next meeting date

Develop the Proposal

• Summarize what you learned in the meeting

• Be Creative

• Solve the business problem

• Be Specific

• Be mistake free

Proposal Structure

• Executive Summary

• Current Situation

• Our Strategy

• Pricing

• Approval

Jingle Bell Run/Walk 2011

DIAMOND PARTNER - $10,000

CORPORATE RECOGNITION OPPORTUNITIES

· Alignment with statewide event – a unique, season kickoff tradition

COMPANY LOGO EXPOSURE · Logo on print, on-line and TV advertising

· Logo on race signage

· Logo on web banners

· Logo on Jingle Bell Run/Walk website with link option

· Logo on T-shirts

PRE JINGLE BELL RUN/WALK PUBLICITY

· Special recognition in television, radio, newspaper and in-line ads for Jingle Bell Run/Walk 2011

· Company prominently featured in press releases

· Social media support

OTHER OPPORTUNITIES

· Customized promotional plan to accommodate your corporate goals

· Special Recognition at the annual meeting

ON-SITE RECOGNITION

· Special on-site recognition

· Promotional possibilities available at various race locations (banners, give-aways etc.)

CATEGORY EXCLUSIVITY OPTION IN BUSINESS CATEGORY


GOLD PARTNER



COMPANY LOGO EXPOSURE · Logo on print and TV advertising

· Logo on race signage

· Logo on T-shirts

· Logo on Jingle Bell Run/Walk website with link option


· Special mentions in radio advertisements for Jingle Bell Run/Walk 2011

· Company mentioned in relevant press releases


OTHER OPPORTUNITIES

· Special Recognition at the annual meeting

ON-SITE RECOGNITION

· Promotional possibilities available at various town locations (banners, give-aways etc.)

GOLD PARTNER $6,000


!SILVER PARTNER



COMPANY LOGO EXPOSURE · Logo on race signage

· Name on T-shirts

· Name on website with link option


· Mention in press releases


ON-SITE RECOGNITION

· Promotional possibilities available at race locations (give-aways etc.)

!Silver Partner $2,000

MARKETING VALUE JINGLE BELL RUN/WALK:

! Reach (how many attendees at the races) people on race day

! Aggressive Public Relations initiative, including and audience of nearly 5,000 on social media

! Pre Race events at (fill in the blank) attended by xxxxx people

Value

! More than $xx,xxx value in Radio commercials and promotions two weeks prior to Jingle Bell Run/Walk 2011

! More than $xx,xxx value in TV commercials and promotions

two weeks prior to Jingle Bell Run/Walk 2011

! More than $xx,xxx value in Print ads and promotions two weeks prior to Jingle Bell Run/Walk 2011

! More than $xx,xxx value in On-line Banner ads and

promotions two weeks prior to Jingle Bell Run/Walk 2011

! More than $xx,xxx value in Billboard ads and promotions two weeks prior to Jingle Bell Run/Walk 2011

! 2000 (?) t-shirts

Value

! 500 posters (?) exposure to over (xxxx) people Value Diamond Total Value- $xxx,xxx

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Questions

Sponsorship Webinar PPT

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Transcript of Sponsorship Webinar PPT