Agenda

1. What’s Social About Social Media?2. Goals3. Audience4. Message/Content5. Engagement 6. Twitter7. QR Codes8. Tools

What’s Social About Social Media

Social media channels are just that – channels

Conversations make social media social

Beware of broadcasting

iSMART Goals

SpecificMeasurableAttainableRelevantTime-bound

iDefining Goals

Brand Awareness/Issue Awareness

iBrand /Issue Awareness

i

iAction/Participation

iAudience

iAudience

-Target your messages

- “Like”/ mention other Facebook pages

- Mention on Twitter

- Make the ask

iMessages/Content

- Promote the match - Updates – broadcast style- Video- Images from races- Articles- Statistics with an ask- Welcoming new sponsors- Race stats- Race-day weather updates- Special tips / preparation- Updates on money raised

iEngagement

- Be yourself

- Be authentic

- Be responsive

iEngagement

Be human

iEngagement

Frequency

iEngagement

i

iTwitter

iQR Codes

iTools

Hoot Suite – A social media dashboard that allows you to schedule tweets and Facebook updates

Facebook Mobile App – Update anywhere, anytime

Find Twitter followers by area of interest with this search directory

Share photos and video via Twitter