Smart Content™!From discovery to engagement.

A major shift has been going on within digital marketing. Retail has moved online, making an e-commerce strategy necessary for any brand.

Media has become decentralized with new channels created every day. But how can we utilize the trend of decentralized media and apply it on e-commerce?

Marketing needs a change and Smart Content is the answer. With Smart Content, advertising is finally turning into a service for the consumers.

Smart Content is a user-friendly and non-intrusive service on any surface.

Smart Content enables measurable brand engagement across all channels.

Smart Content is always relevant and contextual new ad format.

Smart Content™!Anything you see can be yours.  

1 Omni-channel !retailing: where impulse – there sales.

Everywhere becomes a retail showroom and monetizing opportunity. Brands need to step up and create seamless, optimized and personalized, brand specific customer experiences – no matter the channel.

Every surface becomes actionable, shopping is virtual, yet real. Our handhelds become actionable shopping magnifiers giving consumers immense power at the fingertips. Brands and channels blur – retail is branding and branding is retail.!

2 Blurring the boundaries: everything is a portal.

Internet is boundary free and increasingly visual. New technologies are enabling hyper visualization, where any object in any piece of media is a portal to other media. Hyper visualized content create a new engagement point !for brands.

3 The dawn of hyper visualization!age.

4 Learn and live life!at 30 fps.

The explosion in online video streaming turn any content into a on demand tutorial and for brands a channel and engagement platform.

As marketing granularizes individual content should become a service – interesting relevant and relationship building. When we reach singularization the emotional bond with the object exceeds it material value.

5 Age of singularization: when marketing is about your life.

6 Content intelligence disrupts traditional media buying.

The rise of available analytics is disrupting the traditional media buying. As brands are moving towards direct engagement with consumers, the role of media agencies and traditional media buying is changing.

7 Gimme! Gimme! Gimme!!

Consumer engagement level is increasing, but the metrics of today is still mostly measuring quantity and not quality of the engagement. Omni-channel retailing, brands direct engagement with consumers and the new ways of measuring this engagement will lead to new business models.

Contact!Name: Micke Paqvalén Mobile: +358 400 396 394 Email: micke@kiosked.com Web: www.kiosked.com