The Grooming Collection

THE GROOMING COLLECTION

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TheGroomingCollection

For gentlemen who want to look as nice as they smell, Atkinsons is pleased to present its new

Grooming Collection. Crafted in the best British barbershop tradition, these very excellent Deluxe

Shaving Cream, Pre & After-Shave Balm, and Beard & Moustache Salve are scented with bracingly aromatic 24 Old Bond Street English Cologne and packed

with the most potent botanical ingredients.When combined with a simple three-step ritual (details

follow), the Grooming Collection is nothing short of miraculous, elevating shaving and grooming from

daily drudgery to spa-level spiffery.

ESSENTIALS FORTHE WELL-BARBERED

GENTLEMAN

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DELUXESHAVING CREAM

The Grooming Routine

1.Prep Schooling

Gently massage a small amount of Pre (and Post-) Shave Balm into face and neck

in circular motion to ready skin for shaving.The Way of the Blade

Using hot water, lather up a small amount of shaving cream on your face and neck using brush or fingertips.

After shaving, refresh with a cold-water splash.

Atkinsons’ Deluxe Shaving Cream whips into a devilishly rich moisturizing froth that subdues

the whiskers for an astoundingly smooth, close shave.

Its highly effective skin-conditioning formula shields, soothes and softens, leaving skin feeling comfortable,

supple and smelling its nicest.

200 ml Jar - Recommended Retail Price £46,00

A Shaver’s Delight!

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Atkinsons’ Pre & After-Shave Balm is your skin’s best multipurpose protection from the razor’s edge. Pre-shave, this fast-absorbing cream gel conditions the skin

and subdues whiskers, preparing the way for bladeto skate over cheek and jowl. Post-shave, it moisturizes,

soothes, repairs and refreshes for a long-lasting sensationof relief and revitalization. Skin is left feeling comfortable,

supple and smelling its nicest.

75 ml Tube - Recommended Retail Price £38,00

The Grooming Routine

2.The Post-Shave Pamper

Treat your face to an after-shave rub-down by applying a small amount of balm to face

and neck with the fingertips.

PRE & AFTER-SHAVE BALM

Keep Calm and Carry Balm!

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The Grooming Routine

3.The Big Finish

Warm a small amount of salve in the palmof your hand and, using your fingertips, work it gradually through beard for an elegant finish

or twist and mould moustache into desired style.

Also works wonders with hair.

Atkinsons’ Beard & Moustache Salve tames the wildest whiskers with its highly effective softening

and conditioning formula.

This agreeably textured cream salve is easily absorbedand absolutely non-greasy. It minimizes itch and brings even the most unruly beard and moustache (and, even,

hair) into stylish, delicately scented submission.

50 ml Jar - Recommended Retail Price £32,00

BEARD & MOUSTACHE SALVE

Style Your Stache!

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The Flora Britannica ComplexAn infusion of rose, chamomile, cucumber, melissa extracts and milk proteins that helps calm, refresh

and soothe skin.

A Unique Blend of Natural IngredientsGlycerin and vitamin E (moisturizing, anti-oxidant),

almond, jojoba and coconut oil (emollient, nourishing), aloe vera, white beeswax and honey

(soothing and reparative).

Effective Grooming IngredientsJuniper oil, ginseng, rosemary and lavender extracts that help purify, invigorate and revitalize skin and facial hair.

AT THE HEART OF THE FORMULA

The Grooming CollectionThe Scent of a Man

Lightly scented with24 Old Bond Street English Cologne,

Atkinsons has packed its Grooming Collectionwith the most potent botanical ingredients

for a superior shaving and grooming experience.

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