Atom shaving cream
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Transcript of Atom shaving cream
By-Naynesh Desai- 02
Faheem Gire- 10
Urzaan Patel- 55
Sai Joshi- 56
Neha Dubey- 57
Rukhsar Faruque- 91
Our aim to reach our customers
L O G O
•Main key component includes GLYCERINE which will make the skin softer and more supple as it acts as a moisturiser, lubricator and Humectants which is used to keep skin moist and acts as a moisturiser.
•Good amount of foam which enables smooth and good shave.
•This cream also has cooling and after shave lotion effect.
•This cream is a blend of foam cream.
•Skin conditioning agents leaves skin feeling soft and smooth.
•Comes in four different fragrances for trying new options.
•S E G M E N T :- Males specially office going masses for quick, fast and effective shave.
•T A R G E T G R O U P :- Males from age group 18-60 years.
•P O S I T I O N I N G :- Good value and moderately priced with skin care benefits.
S T R E N G T H :-
• Well reputed brand name.
• Good product quality.
• Low production cost.
• Reasonable price
• Focused on customer needs.
W E A K N E S S :-
• Less consumer knowledge due to other
foaming variants
O P P O R T U N I T Y :-
•Expansion in rural & urban market i.e.
(brand awareness)
•Costing of the product properly for target
audience i.e. middle class
•Creating awareness in masses about use of
effective shaving products.
T H R E A T S :-
• New entrants in the market of shaving
creams
• Well established competitors.
• Competitors coming up with different
marketing & pricing strategy to attract
customers .
•Glycerine(10%): lather density and stability
•Aqua(40%): Air trapping
•Stearic Acid(5%): Emollient and thickening
agent
•Fruit/flower extracts(10%) : Acts as natural
effectors and fragrance
•Coconut Oil(15%): Cleansing Agent
•Humectant (15%) : Moisturiser
•Sodium and Potassium Hydroxides(10%):
Saponification
•Perfume (5%): fragrance
•Refreshing Lemon
•Strong Cologne
•Sweet Orchid
•Healing Aloe vera
•Rectangular firm outer cover with the
name, tagline, manufacturing/expiry date
and MRP imprinted on it.
•The word “NEW” on the top right corner
to attract consumer’s attention.
• Inside a tube of the same color as outer
box, with components imprinted on it.
• Small pouches for 30 gms.
•Different color packing for different types
of fragrances.
•ATOM shaving
cream(30 gm) Rs. 35
•ATOM shaving
cream (70 gm) Rs. 70
•ATOM shaving
cream (150 gm) Rs. 130
P L A C E :-
•The company is well established & has a good distribution of its products across metros & other cities
•Atom has been successfully carving out a niche for itself in the field of dental & skin care globally .
•Atom has a strong distribution chain nationally & internationally
• Promotion campaign would be done extensively using
all media forms i.e. newspapers , television ad ,
outdoor hoardings
• Providing small tube as free sample to masses and
getting their views .
• As the tag line as the company suggest this product
should stand out from others in the market .
• Tag line :- “Atom.... The Power of One! ”
•Giving other Atom products free on purchase on foam
cream.
•Affordability:- Our product is affordable
starting from price range of rupees 30 for
35 grams.
•Acceptability :- Our products are easily
acceptable by the customers due to the
brand name.
•Accessibility :- Our products are easily
accessible & available in all general and
medical shops
. As the company’s tagline suggest “Atom... The Power of
One!”
. Just one small drop of the cream gives a good amount of
foam and has that power for a perfect shave.
. The company’s main focus has been always giving
customers what they want but with an innovation.