NEXT Basketball Court Locator

Research to Prototype

Problem: Pickup Basketball Culture has been on the decline

since the 90’s.

Problem: Ball Players don’t know if anyone will actually be playing when they

show up.

Problem: Ball Players seek new courts and competition to conquer, but don’t know where

to find them.

Solution: An immersive smartphone app that lets players discover new courts, see who’s

already playing, and rebuild the culture and community of the

pickup game.

Initial Research5 Ball Players were interviewed for 10 minutes about their preferences for pickup basketball.

Their info helped create an affinity diagram to understand particular playing habits.

Initial Research

From there two personas were created to understand particular player habits involved in playing pickup basketball.

Project BriefsAfter creating personas, I wrote out a project brief with a proposed solution and further investigatory questions.

9/26/2014 Baller Bob Project Brief - Google Docs

https://docs.google.com/document/d/1S727lBnvaXHK3Wyo48L… 1/1

Shane Strassberg

Problem statement

I am Baller Bob. I want to explore and discover new and exciting basketball courts around the city in order to meet new people and test my skills against different types of players and competition, but it is time consuming and not always reliable. This makes me feel discouraged.

Proposed solution to the problem

An app that allows Bob to input his current location and find new courts around the city with information about the level of competition and the most popular times people play there.

How this solution solves the problem

The app will have user generated info about the courts around the city, which saves Bob time and energy while providing him with the new competition he desires and new people he would like to meet.

Open Questions (for further investigation)

● Does Bob have a phone/tablet for his app? ● Can he invite his friends to follow him on the app? ● Can friends tap into his GPS to locate Bob at a particular court and vice versa? ● Can Bob post his “discovered” courts to other forms of social media? ● Can Bob check-in at a court enough times to become the “King of the Court?” ● Should a companion website exist in tandem with the app?

   

9/26/2014 Particular Pete Project Brief - Google Docs

https://docs.google.com/document/d/1NoxtAGzPBGMGH3Iwq… 1/1

Shane Strassberg

Problem statement

I am Particular Pete. I am trying to find the “right” basketball court to play on but the courts around my neighborhood don’t quite fit my criteria because mostly full-court games are played, they seem very competitive, and I don’t know any of the other players. This makes me feel intimidated and not want to play.

Proposed solution to the problem

An app that allows Pete to input his current location and search for particular courts that fit his criteria.

How this solution solves the problem

The app will have user generated info about the courts around the city and allow Pete to filter his particular interests regarding where and whom he wants to play; as well as the physical makeup of a court.

Open Questions (for further investigation)

● Does Pete have a phone/tablet for his app? ● Can he invite his friends to follow him on the app? ● Can friends tap into his GPS to locate Pete at a particular court and vice versa? ● Should a companion website exist in tandem with the app?

 

Rough SketchesI designed several sketches that would incorporate solutions to these player problems.

Paper PrototypingPaper Prototypes were created to conduct usability tests on look and function.

First Iteration Wireframes

First Iteration Wireframes

Further Paper Prototyping

After designing initial wireframes, user testing was conducted to determine users basic understanding of app functionality and feel.

A Golden PathUser testing of paper prototype led to the creation of a golden path.

2nd Iteration Wireframes

2nd Iteration Wireframes

SiteMapCard Sorting helped to develop a concrete sitemap.

Prototype Wireframes

Prototype Wireframes

Prototype Wireframes

Prototype Wireframes

So…. Who’s got

NEXT?