Shadi.com
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Transcript of Shadi.com
AboutCreated on:
1996 (18 years old)
Created by: Anupam Mittal
Audience Appeal: Global
Tagline: Find love arranged
by Shaadi.com
Market share: 35%
ISO 9000:2001
Certification
Global reach
Self-operative and easy
Filter registration
different portals for
different languages
Virtual meetings
Idea
Business
Goals
1. Provide people with a superior matchmaking experience
2. Display more relevant matches
3. Consumer Satisfaction
Consumer Expectation
To meet compatible
people
Caste preferences
Appearance based preferences
Income/job preferences
Habits/hobbies
Have their information
kept private
To get reliable
information
Time saving and
efficient
Verified Profiles, Assured Contacts Region specific portals Mobile Alerts in the online
matrimony space. expert help for writing
about me, Daily 5 recommendations, Shaadi blog which talks
about love stories, relationship advices etc.
Personalized Services: SelectShaadi.com
Services Offered
Wedding planning Shaadicentre.Com, Network of more than 100 marriage
bureaus across India Well trained team of relationship
advisors Pioneered by the founders of
shaadi.Com, The world's largest and most respected
internet marriage facilitating site . Customer touch points -website, live
chat(online), mobile app, facebook, twitter, google+
Services Offered
STRATEGIES
Professional, Simple and Direct Communication
Personalized Services: SelectShaadi
Occasion Marketing
Geographic Segmentation
Marketing activities integrated with Media and Entertainment Industry.
Integrated with print media Hindustan Times Matrimony
Offline Shaadi Centers
Key Differentiator: Very clean interface, no advertisements, very effective search
Ads execution: Fun and enjoyment Ads based on real life examples Key message:
Helping today's youth in making the right decision in
marriage Reason to believe:
Ad presentation synchronizes with the youth mind set
STRATEGIES
1996 Matrimonial portal launched under the name of Sagaai.com2002 Sagaai.com is renamed as Shaadi.com. ShaadiTimes is launched as a wedding portal2004 First Shaadi Centre opens in Mumbai2006 People Group, the parent company of Shaadi.com, receives VC funding2008 Shaadi.com expands its global footprint by opening offices in US and UK2010 Shaadi.com ranked as the No. 1 matrimonial[7] brand in the "Most Trusted Brands Survey" released by Brand Equity2011 Shaadi.com voted as the Best Matrimonial Website in the 2011 About.com Readers' Choice Awards[8]
2012 Shaadi.com launches "Angry Brides," a Facebook game to create awareness and showcase the company’s stand against dowry2013 Only non agency to be awarded the Best Social Media Campaign – Social Cause site at the Indian Digital Media Awards 2013
Awards
Won Silver in Indian Digital Marketing Awards
'Best Use of Social Media in Marketing Award'
at The 12th Indira Awards
won the India Digital Award for Best Use of Internet for Social & Economic Development.
Shaadi.com's Angry Brides campaign has won a Bronze at the 2012 Internationalist Awards for Innovative Digital Marketing
Solutions
BRAND NAME Bharat matrimony Jeevansathi Shaadi
TAGLINE For happy marriages We match better The World's Largest
Matrimonial Service
AUDIENCE APPEAL Global Global Global
BIG IDEA/CONCEPT To tie tradition and Consumer satisfaction Find the perfect match for technology together and privacy the user
TARGET AUDIENCE Young audience and Orthodox families Mix of Indian families. liberal families
TONE OF VOICE Friendly, Emotional Professional, Simple, Professional, Direct
Direct
TOP PRIORITY Preference customization PRIVACY, preference protecting privacy and customization security of their customers
Popularity - Internationally and amidst NRI’s
Percentage trafic from various countries
Shaadi BM Jeevansathi SimplyMarry
India 53.1 72.5 80.5 63.2
USA 11.5 4.6 3.1 4.5
UK 6.2 - - 2.9
UAE 3.5 4.0 2.4 10.6
Traffic rank in various countries
India 31 28 94 241
USA 1646 11108 28734 51292
UAE 276 693 1287 1260
Ranking
Google PageRank - Higher the better - Shaadi/SimplyMarryAlexa Rank - Lesser the better - JeevanSaathiCompete Rank - The lesser the better - ShaadiQuantcast Rank (Quantcast provides US base site visitor demographic statistics) - The lesser the better -BM Technorati Links - The more the number of links,
the better for a site -Shaadi
Traffic
Number of people visit sites
Criteria & Change
Shaadi BM Jeevansathi SimplyMarry
People 695,190 34,824 31,339 21,782
Average stay (Average no. of min, on the site per visit)
Avg Stay 6:31 5:23 2:19 4:14
According to Ranking.com
Shaadi.com – 477JeevanSathi.com – 1317BharatMatrimony – 2215SimplyMarry - 11701(The lesser the rank - the better of course)
Source : Compete.com
Price Comparison
Duration Shaadi.com
JeevanSathi.com
BharatMatrimony.com
SimplyMarry.com
3 months 1595 1350 – 1900 1590 – 2290 500
6 months 2655 1900- 2750 2690 – 3890 1000
9 months - - 3440 - 4990 -
12 months 4250 4100 - 2500 - 3500
Note: All figures mentioned are in Indian Rupees (INR)
Advantages of shaadi.com
Millions of Members
Strict Profile Screening Systems
Search Technology
Security & Privacy
Controls
Communicate Effectively
“shaadi.com” on the
move
Premium Membership