5 THINGS YOU MAY NOT KNOW ABOUT PR IN MALAYSIA

A SHORT PRESENTATION FOR: - Foreign companies doing PR in Malaysia; and - PR pros working with Malaysia-bound clients MYAOO

Total Communications System Inc. 2014 LIMITED B2B MEDIA

Total Communications System Inc. 2014 MALAYSIA HAS A LIMITED POOL OF B2B PUBLICATIONS

Total Communications System Inc. 2014 MANY SPECIALIST BUSINESS SECTORS LACK PRINT OR ONLINE REPRESENTATION

Total Communications System Inc. 2014 OTHERS ARE UNDER-REPRESENTED

Total Communications System Inc. 2014 MANY B2B MEDIA ARE REGIONAL, BASED IN SINGAPORE, HONG KONG YOU GOTTA GO OUT TO GET IN

Total Communications System Inc. 2014 THIS LACK OF SPECIALIST B2B MEDIA IS A CHALLENGE FOR ALL COMPANIES Let us tell you a story

Total Communications System Inc. 2014 BUT ESPECIALLY FOR THOSE TELLING TECHNICAL STORIES E = mc2

Total Communications System Inc. 2014 SO STRIVE TO TELL STORIES THAT EVERYONE CAN UNDERSTAND A + B = C

Total Communications System Inc. 2014 AND USE GENERAL BUSINESS BENEFIT MESSAGES, CONSUMER ANGLES WIN:WIN

Total Communications System Inc. 2014 EXPECTATIONS REALITY

Total Communications System Inc. 2014 CLIENTS OFTEN HAVE PRECONCEIVED NOTIONS ABOUT PR IN MALAYSIA

Total Communications System Inc. 2014 ADDRESS THESE NOTIONS EARLY TO AVOID PROBLEMS LATER

Total Communications System Inc. 2014 ONE NOTION IS THAT YOU CAN PAY TO ENSURE MEDIA COVERAGE RM?WOW! SUCH RINGGIT!

Total Communications System Inc. 2014 THIS IS NOT THE CASE MEH

Total Communications System Inc. 2014 ANOTHER IS THAT MEDIA WILL PRINT ANYTHING FROM ANYONE SCALABLE BLAH BLAH! MUCH SCALABLAH!

Total Communications System Inc. 2014 AGAIN, THIS IS NOT TRUE GRR

Total Communications System Inc. 2014 ALL MEDIA FOCUS ON NEWS RELATED TO THEIR OWN MARKETS

Total Communications System Inc. 2014 BUT THIS INSULARITY IS MORE PRONOUNCED IN MALAYSIA

Total Communications System Inc. 2014 CLIENTS WITHOUT LOCAL OPS OR MALAYSIA-SPECIFIC HOOKS WILL FIND IT HARD TO EARN COVERAGE

Total Communications System Inc. 2014 SELF-CENSORSHIP

Total Communications System Inc. 2014 MEDIA PRACTICES SELF-CENSORSHIP

Total Communications System Inc. 2014 OWNERS OF THE MAIN DAILIES ARE DIRECTLY ASSOCIATED WITH THE RULING COALITION

Total Communications System Inc. 2014 AND MUST FOLLOW A CERTAIN LINE

Total Communications System Inc. 2014 IF CLIENTS SEEK RELATIONSHIPS WITH THE GOVERNMENT, CERTAIN SENSITIVITIES MUST BE OBSERVED

Total Communications System Inc. 2014 IF THEY WORK WITH A GOVERNMENT DEPARTMENT OR COMPANY (GLC)

Total Communications System Inc. 2014 THE POSITIVE ROLE PLAYED BY GOVT MUST ALWAYS BE HIGHLIGHTED THESE DUDES ROCK! GOSH

Total Communications System Inc. 2014 AND IT MUST BE GIVEN THE LIONS SHARE OF CREDIT THEY DID IT ALL! KEEP IT COMIN

Total Communications System Inc. 2014 MEDIA EVENTS

Total Communications System Inc. 2014 OPTIMIZE MEDIAS PRESENCE AT PRESS CONFERENCES AND EVENTS BY

Total Communications System Inc. 2014 HOLDING THE EVENT OUTSIDE MORNING, EVENING RUSH HOURS

Total Communications System Inc. 2014 HOLDING IT IN A CENTRAL LOCATION NEAR A TRANSPORTATION HUB

Total Communications System Inc. 2014 ALSO, MEDIA DONT REQUIRE GIFTS BUT LIKE TOKENS OF APPRECIATION

Total Communications System Inc. 2014 LANGUAGE EXCLUSIVES

Total Communications System Inc. 2014 PRs CAN CONDUCT EXCLUSIVE INTERVIEWS WITH 3 MEDIA AT ONCE

Total Communications System Inc. 2014 MALAYSIA SUPPORTS MALAY, CHINESE AND ENGLISH LANGUAGE MEDIA ! RAUNGAN! ROAR!

Total Communications System Inc. 2014 MOST JOURNALISTS ARE HAPPY TO CONDUCT INTERVIEWS IN ENGLISH ! TIADA MASALAH! NO PROBLEM!

Total Communications System Inc. 2014 SO YOU CAN GIVE ALL THREE AN EXCLUSIVE FOR THEIR LANGUAGE ! EKSKLUSIF! EXCLUSIVE!

Total Communications System Inc. 2014 THANK YOU AND GOOD NIGHT.

Icons made by Freepik: Slides 1-8, 9-24, 28-32 and 34-40 Icons made by Emma Dimitrova: Slides 9-11 Icons made by OCHA: Slides 25-27 and 32 Icons made by Simpleicon: Slide 33 All icons are from Flaticon.com and used under a Creative Commons 3.0 license. PRESENTATION BY: TOTAL COMMUNICATIONS SYSTEM INC. TOKYO, JAPAN @TOCS_PR http://www.pr-tocs.co.jp/?en