Ideas, Strategies, and the Insights to Extend the Life of Your Event with Scott Cullather

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  • date post

    17-Aug-2014
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    Marketing
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Dare to think big. In this workshop, Scott Cullather, global managing partner at inVNT will inspire you to create impactful event experiences that will resonate far beyond the life of the event. Hear the story behind #PepCity and how inVNT transformed a high-profile public space into a high-impact brand environment. Learn how to create a clear and consistent message with your events, and how to use branding and marketing to provide value to sponsors, attendees and partners.

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  • cullatherGlobal Managing Partner
  • #ElevateDCSCOTT CULLATHER // @scullather
  • #ElevateDCSCOTT CULLATHER // @scullather is a global brand communications agency
  • to help brands and organizations create remarkable moments that challenge convention, challenge mindsets, challenge competitors, and challenge the market. #ElevateDCSCOTT CULLATHER // @scullather
  • core capabilities Meetings & Events Creative Services Media & Digital Brand Environments #ElevateDCSCOTT CULLATHER // @scullather
  • 6 2008 our start #ElevateDCSCOTT CULLATHER // @scullather
  • #ElevateDCSCOTT CULLATHER // @scullather
  • experienced #ElevateDCSCOTT CULLATHER // @scullather 60countriesin6continents
  • #ElevateDCSCOTT CULLATHER // @scullather
  • #ElevateDCSCOTT CULLATHER // @scullather PLACEHOLDER: SIZZLE
  • #ElevateDCSCOTT CULLATHER
  • #ElevateDCSCOTT CULLATHER // @scullather design+produce moments
  • cut #ElevateDCSCOTT CULLATHER // @scullather
  • attention#ElevateDCSCOTT CULLATHER // @scullather
  • indifference #ElevateDCSCOTT CULLATHER // @scullather
  • leave a #ElevateDCSCOTT CULLATHER // @scullather
  • chord#ElevateDCSCOTT CULLATHER // @scullather
  • ofyourevent #ElevateDCSCOTT CULLATHER // @scullather
  • $350 million +400 thousand events.in US alone #ElevateDCSCOTT CULLATHER // @scullather +brands
  • something change #ElevateDCSCOTT CULLATHER // @scullather
  • challenge expectations status-quo norms beliefs habits allegiances #ElevateDCSCOTT CULLATHER // @scullather
  • challenge competitors the market #ElevateDCSCOTT CULLATHER // @scullather
  • #ElevateDCSCOTT CULLATHER // @scullather
  • #ElevateDCSCOTT CULLATHER // @scullather PLACEHOLDER: Miele SIZZLE REAL VIDEO
  • #ElevateDCSCOTT CULLATHER // @scullather principle adopta challenger mindset
  • #ElevateDCSCOTT CULLATHER // @scullather
  • #ElevateDCSCOTT CULLATHER // @scullather
  • #ElevateDCSCOTT CULLATHER // @scullather
  • #ElevateDCSCOTT CULLATHER // @scullather
  • #ElevateDCSCOTT CULLATHER // @scullather
  • #ElevateDCSCOTT CULLATHER // @scullather
  • principle no one is listeningand noone cares #ElevateDCSCOTT CULLATHER // @scullather
  • peopleare #ElevateDCSCOTT CULLATHER // @scullather
  • stufftodo theyhave #ElevateDCSCOTT CULLATHER // @scullather
  • payingattention theyarent #ElevateDCSCOTT CULLATHER // @scullather
  • bored theyare #ElevateDCSCOTT CULLATHER // @scullather
  • theyveseenitall #ElevateDCSCOTT CULLATHER // @scullather
  • theyveshowup theyhaveto #ElevateDCSCOTT CULLATHER // @scullather
  • becauseitsjusta #ElevateDCSCOTT CULLATHER // @scullather
  • nooneis &noone #ElevateDCSCOTT CULLATHER // @scullather
  • love#ElevateDCSCOTT CULLATHER // @scullather
  • Miele teaser invite VIDEO #ElevateDCSCOTT CULLATHER // @scullather
  • #ElevateDCSCOTT CULLATHER // @scullather
  • #ElevateDCSCOTT CULLATHER // @scullather
  • #ElevateDCSCOTT CULLATHER // @scullather
  • #ElevateDCSCOTT CULLATHER // @scullather
  • #ElevateDCSCOTT CULLATHER // @scullather principle setKPIs&measurementsuccess Performancevsobjectives Messagingimpact Attendeeexperience Mediaimpressions Socialrelevance Valueofspend
  • #ElevateDCSCOTT CULLATHER // @scullather
  • Opel AdamVIDEO #ElevateDCSCOTT CULLATHER // @scullather
  • a microcosm of an over-crowded world centers #ElevateDCSCOTT CULLATHER // @scullather
  • the middle #ElevateDCSCOTT CULLATHER // @scullather
  • #ElevateDCSCOTT CULLATHER // @scullather
  • #ElevateDCSCOTT CULLATHER // @scullather
  • #ElevateDCSCOTT CULLATHER peek
  • #ElevateDCSCOTT CULLATHER // @scullather
  • #ElevateDCSCOTT CULLATHER // @scullather
  • #ElevateDCSCOTT CULLATHER // @scullather
  • #ElevateDCSCOTT CULLATHER // @scullather
  • discove r define develop deliver debrief the 5dsour approach principle #ElevateDCSCOTT CULLATHER // @scullather
  • playbook #ElevateDCSCOTT CULLATHER // @scullather
  • Overall strategy for each specific event Target Audience Information Key global and regional contacts & VIPs Venue Information Key message details Product information specific to each show/event programbrief #ElevateDCSCOTT CULLATHER // @scullather
  • Graphic templates Design standards Image specifications Language requirements visualidentity #ElevateDCSCOTT CULLATHER // @scullather
  • All Branded Media Assets Product photo & video schedules Speech development Press releases Speaker Support Graphics mediaassets #ElevateDCSCOTT CULLATHER // @scullather
  • Duration of speeches Key message points Program flow Blocking Maps presentation standards #ElevateDCSCOTT CULLATHER // @scullather
  • Critical Path w/ Deadlines Show Flows Rehearsal Guidelines Crew & Staff Brief productionschedule #ElevateDCSCOTT CULLATHER // @scullather
  • Audio and Lighting Package Standards Room layout - Floorplans IT & Video Playback Standards Back of House & Green Room Standards Teleprompter specifications & placement recommendations techinical standards #ElevateDCSCOTT CULLATHER // @scullather
  • Photo Op Specifications Sight Lines for Attendees & Camera Crews Daily Logistics Check List misc miscellaneou #ElevateDCSCOTT CULLATHER // @scullather
  • principle authentic, on point,& disruptive #ElevateDCSCOTT CULLATHER // @scullather
  • #ElevateDCSCOTT CULLATHER // @scullather
  • 6rule create sharable content #ElevateDCSCOTT CULLATHER // @scullather
  • #ElevateDCSCOTT CULLATHER // @scullather