Session 2 - MSTCCU'15
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Transcript of Session 2 - MSTCCU'15
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Microsoft Tech Club’15 – Cairo University
Session 2
Prepared and Presented by:
Heba T’Allah Waleed
Corporate Leaders
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Old
Marketing
Old Marketing
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New Marketing
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Goals of Marketing:
Old
Customers
New
Customers
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Product Price
Place
Promotion
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5th
People
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6th Physical evidence
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7th Process
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Marketing Process:
Understand
Customer
needs
Create
customer
value
Make
Marketing
program
Build strong
customer
relationship
Capture
value from
customers
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Marketing Techniques
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1. Reverse Marketing
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s
S
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2. Mobile Marketing
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3. Search Marketing
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4. Personalized Marketing
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5. Social Media
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6. Drip Marketing
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7. Niche Marketing
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8. Affiliate Marketing
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9. WOM
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10. Freebie Marketing
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11. Free Samples
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12. Tradeshow
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13. B2B & B2C
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14. BUZZ Marketing
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15.
&
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dd
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16. Online Marketing
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17. Offline Marketing
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18. Guerrilla Marketing
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3. Collecting information
Primary data
Secondary data
19. Data Base
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?
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