SEO網上推廣課程1- TouchUp Group
Transcript of SEO網上推廣課程1- TouchUp Group
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SEO 網上推廣課程1 - Touch Up Group
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Search Engine 搜尋新聞、帖、圖片、視頻、 mp3
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Google Adwords – 查關鍵字
www.google.com/sktool/#
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eBay to check the top rank listing
www.watchcount.com
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淘寶網 查看最高銷售店 http://top.taobao.com/index.php
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View Source code
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View source code <head> <meta http-equiv="Content-Type"
content="text/html; charset=utf-8" /> <title> 香港三星電子 </title> <meta name="title" content=" 香港三星電
子 " /> <meta name="description" content="Imagine
what Samsung can do for you! 你可以找到關於液晶電視、手機、 MP3 、相機、顯示器、印表機及家電設備等產品資訊和支援,當然也包括了三星電子的資訊。 " />
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Title 網頁標題 <title> 香港三星電子 </title> Company name Don’t put over 25 Chinese words,
50 English words. Put down the reference keywords
in the front. Don’t use , . *
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Description <meta name="description"
content="Imagine what Samsung can do for you! 你可以找到關於液晶電視、手機、 MP3 、相機、顯示器、印表機及家電設備等產品資訊和支援,當然也包括了三星電子的資訊。 " />
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Promotion Description <meta name="description"
content=" 香港三星電子產品優惠 " />
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keywords <meta name="keywords"
content=" 互動體驗 , 三星互動體驗 ,三星產品優惠 , 產品優惠 " />
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Touch Up 網頁植字 Touch up 每頁都要植上關鍵字及內容 如參考
http://hkphones.vtech.com/product/detail/114A55CE-BA6A-4710-A25A-FA613FAAC2BC
打開原紿碼會看到頂頭的 HTML code 有這幾項 <meta name="title" content="VT9041" /> <meta name="keywords" content="VT9041, VTech, 室內無線電話 , BOOSTE" /> <meta name="description" content="PxBOOSTER 5 級擴音功能
- 通話時可隨時增強音量 " /> 用 xls file 做好每頁 touch up URL 的 HTML code ,標題,關鍵字及內容 之後交給 IT 同事每頁加上這幾項資料
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<meta name=“title” content=“VT9041” /> (同該頁一定要有相關) <meta name=“keywords” content=“VT9041, VTech, 室內無線電話 , BOOSTE” /> ( 如繁體網頁,加入繁體關鍵字,不可超過五組。如只得一組關鍵字。 Search Engine 搜尋該頁高達 100% 。但還要看網站排名。如加入五組關鍵字。 Search Engine 搜尋該頁高達 20% 。但因無可能只加入一組關鍵字,所以最多加入五組。 <meta name=“description” content=“PxBOOSTER 5 級擴音功能 - 通話時可隨時增強音量” /> (是一段簡述這一頁。請只放入
300-500 字。要同語言版相同。如繁體版,要用繁體字。
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Youtube description
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關鍵字只可以加入五組
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影片中可加入官網連結
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開啓嵌入程式可放置在網頁 HTML 條碼中
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Facebook photo album加入相簿內容及每張相的註解
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寫博文或論壇嘗試 Crossover時下流行文化來吸引讀者
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將相片加入合適 folder
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打開相片點擊 URL, 該 URL 可用在 forum 上傳網絡相片路徑
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如寫新浪博文 , 請加入相關文章
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網頁中認加入多項相似產品
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Google map
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Google map application https://accounts.google.com/servicelogi
n?hl=zh=TW&service=lbc
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Company registry in search engine http://www.google.com/addurl/?co
ntinue=/addurl http://hk.search.yahoo.com/info/su
bmit.html http://www.bing.com/webmaster/s
ubmitsitepage.aspx
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Slideshare 是用作上傳 ppt ,將 ppt 分享給大眾http://www.slideshare.net/
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尾頁可加入公司聯絡資料
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百度百科
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Rate card
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只需要觀察 Daily unique visitors 及 Daily monthly pageviews
1.3M / 30 = 每天有 4 萬 3 千個獨立觀眾進入親子王國28M / 30 = 每天有 93 萬頁被觀看過
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Y! Homepage – PAM
40
Position : HomepageAd.format : PAM (430 x80)No. of impressions : 2,500,000Ad. Period : 1 weekAd. Cost : HK$33,000nett
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Y! Homepage - WAM
Yahoo! Presentation Template, Confidential 41
Position : HomepageAd.format : WAM (350x200)No. of impressions : 2,500,000Ad. Period : 1 weekAd. Cost : HK$51,000nett
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Y! Homepage – Roadblock
05/01/2342
Position : HomepageAd.format : RoadblockNo. of impressions : 2,500,000Ad. Period : 1 weekAd. Cost : HK$85,000nett
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Y! Homepage – Pushdown Roadblock with Rich Gutter
DEMO
Ad.format :Pushdown Roadblock with
Rich gutterNo. of impressions : 2,500,000Ad. Period : 1 weekAd. Cost : HK$115,000nett
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Y! Homepage – Mantle (Static)
05/01/23Yahoo! Presentation, Confidential 44
Position : HomepageAd.format : mantle (350 x115)No. of impressions : 2,500,000Ad. Period : 1 weekAd. Cost : HK$21,000nett
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Y! News front - LREC
05/01/23Yahoo! Presentation, Confidential 45
Position : News Front pageAd.format : LREC (300x250)No. of impressions : 300,000Ad. Period : 1 weekAd. Cost : HK$15,000nett
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Website informer 得出的數據
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提供另一個網站 Alexa 得出的數據每天4千萬獨立觀眾進入網站
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可輸入其他網站作出比較
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Pageview 以億計算分別是 6 億及 2 億頁每天被觀看
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個人平均觀看分別是8及4頁
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www.alexa.com
可看出 demography
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Alexa.com & website informer 兩個網站都可以作參考數據 Alexa.com 會計出最近三個月的平均數 可問對方網站公司交出 rate card 如要放廣告,可參考 daily unique
visitors 及 daily page views