Sellers Prelisting package

Each ERA® office is independently owned and operated except offices owned and operated by NRT Incorporated.

Seller’s Package

Specially Prepared for

Mr. and Mrs. Nelson

Prepared by

Lee and Stephanie K. Nash, REALTORS®, SRES

ERA Colonial Real Estate.


12 Principles of Real Estate Excellence 1. Never compromise honesty and integrity 2. Treat everyone with courtesy and respect. 3. Maintain an attitude of continual self-‐improvement and self-‐

renewal 4. Act professionally under all circumstances 5. Uphold the image and reputation of ERA Colonial Real Estate 6. Embrace the philosophy of ERA Colonial Real Estate 7. Actively participate in the success of others. 8. Understand and fulfill your role in achieving real estate

excellence 9. Understand that the client’s needs come before the needs of

myself 10. Honor commitments to yourself and others. 11. Openly communicate with the client 12. HAVE FUN IN THE PROCESS!


Our Personal Commitment to You!

Professionalism We Pride ourselves on being professional REALTORS® with a responsive, communicative, proactive work ethic and practice. Because of these high standards, industry professionals, sellers, and buyers have all come to enjoy and respect working with us.

Knowledge The real estate industry is constantly evolving. Being informed and up-‐to-‐date on contracts and disclosures are key factors in ensuring a closing on time. However, what is perhaps most important to you is our knowledge and guidance which protects you from potential default and future litigation. Partnership Together we will attack the challenges with creative solutions that protect your interests and support your highest priorities. Honesty WE are legally bound by our fiduciary responsibilities with both our sellers and buyers to provide “honesty, integrity, and the utmost of care.” Communication We will exceed your expectations and make sure all of your questions are answered within a twenty-‐four hour period. We have text messaging along with email capabilities directly to our cell phones. We will strive to return your phone calls and emails within a FIVE hour period and will provide you with communications and update as they happen. Integrity Whether you are a home seller, home buyer or another sales associate, every decision reflects the strict code of ethics We adhere to and have committed to as a REALTORS®.


Our Integrity Pledge to You Lee and I will focus on you and your needs and wants. We know that our overall success depends on how well we fill your needs and create value for you that will exceed what you pay.

WE succeed when WE succeed with you…. when you refer us to your friends and family and continue to allow us to serve you.

Our Integrity Pledge to you is:

• To deal honestly and fairly with you. • To deliver more value to you than you expect to receive. • To only recommend solutions that will create value for you. • To fully understand your needs, wants, problems and concerns. • To develop a trust relationship with you.

The process WE pledge to practice is:

• Lee and I will follow-‐up and successfully handle all concerns after the sale. • Lee and I will NOT recommend a solution when it is not the best choice for our clients or

customers. • Lee and I will listen and help all buyers and sellers work through challenges and

concerns before a decision is made. • Lee and I will demonstrate honesty and do our best to earn trust from each buyer and

seller • Lee and I will recommend or demonstrate an appropriate solution to all needs and

wants. • Lee and I will approach and gain rapport with each client and customer.

Lee and I will do our best to carry out this pledge and sincerely appreciate this opportunity to serve you. We want to serve you the way you want to be served…..with Integrity.


GOALS

As REALTORS® We have three main goals while listing your home. We want your house to sell:

1. for the highest possible market price, 2. in the shortest amount of time, 3. With the least amount of stress and hassle.

What are your three main goals?

1.______________________________________________________________________________________________________________________________________________________________________________________________________________

2.______________________________________________________________________________________________________________________________________________________________________________________________________________

3.______________________________________________________________________________________________________________________________________________________________________________________________________________


OUR Focus:

SERVICE: Getting the job done when it needs to be done with

care and precision.

AND

COMMUNICAITON: Keeping you informed throughout your

transactions.


Our Five Steps to Get Your Home SOLD

1. Our Listing Process • Pre-‐interview over the phone-‐this is where I will get some

information on you and the property and set our first appointment. • You will receive my pre-‐listing package in an email before our first

appointment. • During our first appointment We will present a PRELIMENARY

COMPETITIVE MARKET ANALYSIS of your home and determine the best possible price in today’s market and set our final appointment

• During our final appointment, review and complete the LISTING AGREEMENT, put a key in the lockbox and put the lockbox on the front door.

• Prepare your home for sale. WE will spend as much time as needed going over the entire property with you, both inside and outside. WE will make a list with you of suggestions and recommendations about your home so that it will be seen at its highest perceived value while competing in the market place.

• The day we list your property, the yard sign and a brochure box will go up in the front yard, the lockbox will be placed on the door.

• Within the next few days we will place copies of the Sellers Disclosure, sign in sheet; take home brochures with information sheets on the Gold Star property program, the Sellers Security and Buyers Security Plan as well as ERA Home Protection Plan.

• Within the next couple of weeks, implement full marketing plan as outlined in the following pages.


2.Marketing Plan A. Standard

• The Multiple Listing Services (MLS): Professionally represent your home to the MLS. As a result, your home will be exposed to EVERY agent in the surrounding counties of Central Texas.

• Open Houses: We will try to coordinate with other homes for sale in the area to increase traffic. Lee and I will advertise our open house date and time in all internets and print marketing.

• Broker Open House Tour: We will put your home up for all of the local agents to tour; timing of this depends on what is on the weekly tour and time of the year.

• Virtual Office Tour: Personally conduct a virtual tour of your home during the following week’s business meeting in our office.

• Realtor.com: “THE” place where consumers with or without buyer’s agents go to find your home. We utilize an upgraded site for more exposure.

• Yard Sign: The day we list your home the sign will be placed in the front yard.

• ERA Home Protection Plan: Administered by American Home Shield covers you until closing and the buyer for 1 year after closing. The money is taken right from closing so no money will come out of your pocket up front.


2. Marketing Plan Cont’d B. Differentiation

• Emails: Lee and I will email an electronic flyer to everybody in our address book with the same information.

• Merrill Marketing: We will personally mail 75 “Just Listed” post cards to neighbors and specific A+ clients We have in our database for added exposure.

• Open Houses: Lee and I will include each open house date on OpenHouse.com as well as ERA.com.

• Exposure: Your home will be provided exposure through at least 53 top notch websites including Realtor.com, ERA.com, ColonialRealEstate.com, Google, Trulia, Yahoo Real Estate, and many more.

• Realtor.com Enhancements: Visual Tours, banners and scrolling marquee which make your home stand out from the others.

• LeadRouter: When customers inquire about the property on ERA.com,REALTOR.COM, and many of the other websites their information is automatically sent to our cell phone for immediate follow-‐up. Statistics show that the average consumer can wait as long as 54 hours for an agent to get back to them with information on a house they were interested in. With LeadRouter we can answer their call within minutes and sometimes while they are still on the site looking at your home.

• ERA Sellers Security Plan: Simply put…brings more potential buyers to your home. Ask us how!

• Home Zone Visual Tours: Lee and I will come to your home and take high resolution photos and create visually appealing tours to draw the buyer in and get excited to see your home.

• ERA Commitment to Service Guarantee: Checklist of ERA’s commitment to selling your home. “We put it in writing so that we are responsible for doing what we say we will do!”


3. Our Communication with You

• Keep our communication with you honest and will not tell you something just because you want to hear it.

• We will contact you when we know the home will be shown and we will e-‐mail the agent a feedback survey and forward it to you.

• We will be available when contacted to present any offer that is written on your property.

• Make sure that any offer that is presented is followed by a pre-‐approval letter on behalf of the potential purchasers prior to full acceptance. (This does not automatically secure that the final funding will take place on all

transactions, but it does take the guess work out on whether or not the buyer is initially able to purchase your home.)

• Keep current on all market conditions so that we can provide you with sound advice when considering the following:

Price Improvements All offers presented


4. Closing Your Transaction

Lee and I will…..

• Constantly keep you informed as to the progress of your sale from the time of signing until the closing.

• Be proactive and eliminate any problems before they arise and work hard to handle any situation that may arise.

• Be present at your closing. This is what we have worked to achieve and you better believe Lee and I will be there!

5. Our follow-‐up

Lee and I will……

• Be available during those post-‐closing days when you will be having questions and concerns.

• Be following up on your transactions after you have moved in. This includes being on my exclusive email list, mailing and corporate survey about your experience.

• These are the steps Lee and I will take for you to help you achieve your goals. When and only when you have received the proceeds from the sale of your home, do we receive payment for our services. We look forward to serving you.


Pricing Your Home

Setting the proper asking price for your home is the single biggest factor that will determine the success or failure of your home sale.

The consequences of making the wrong decision are painful. If you price your home too low, you will literally give away thousands of dollars that could have been in your pocket.

Price it too high, and your home will sit for months, developing the reputation of a problem property (everyone will think that there is something wrong with it.)

Failure to understand market conditions and properly price your home can cost you a bundle or cause your home not to sell….preventing you from achieving your goal.

WE WILL NOT LET THIS HAPPEN TO YOU!!!! Utilizing the latest computer technology and my in depth knowledge of the market, We will analyze current market conditions in combination with your personal time requirements to identify the correct price range for your home.

You cannot afford any “guesswork” in this critical step.


Benefits of Proper Pricing

FASTER SALE: The proper price gets a faster sale, which means you save on mortgage payments, insurance, and other carrying costs. LESS INCONVENIENCE: As you know, it takes a lot of time and energy to prepare your home for showings, keep the property clean, make arrangements for the children, and generally alter your lifestyle. Proper pricing shortens market time. INCREASED SALESPERSON RESPONSE: When salespeople are excited about a property and its price, they make special efforts to contact all their potential buyers and show the property whenever possible. EXPOSURE TO MORE PROSPECTS: Pricing at market value will open your home up to more people who can afford it. BETTER RESPONSE TO ADVERTISING: Buyer inquiry calls are more readily converted into showing appointments when the price is not a deterrent. HIGHER OFFERS: When a property is priced right, buyers are much less likely to make a low offer, for fear of losing out on a great deal. MORE MONEY TO SELLERS: When a property is priced correctly, the excitement of the market produces a higher sale price in less time. You NET more due to the higher sales price and lower carrying costs.


Dangers of Overpricing

Many potential buyers will not even look, thinking it is out of their range. Those buyers who do look are shopping by comparison, and looking at your home may convince them to make a bid on a different property. Since an appraisal is often required in financing a property, it is futile to price a property for more than it is worth. Often the first question buyers ask is, “how long has it been on the market?” Properties left on the market for an extended period of time usually become “shopworn” which causes many to believe something is wrong with it. Overpricing tends to dampen the other salesperson’s attitude, making it less likely to be shown. Overpricing lengthens marketing time, and invariably results in a lower selling price than would have been otherwise obtained.


Obstacles to Proper Pricing Incompetent Agents…. …who will accept a listing at any price the seller puts on it.

Neighbors…. …who lead the seller to believe they got more for their house than they actually did.

Inflationary Times…. …that causes prices to go up rapidly because of economic factors.

Recessionary Times…. …that causes prices to go down because of adverse economic conditions.

The Market…. ...when drastic changes in supply and demand alter a home’s worth

Loss of Perspective…. …due to sellers being emotionally attached and losing their objectivity.

Need for a Certain Amount of Cash…. …has nothing to do with value, no matter how important the reason.


Contracts and Negotiations

When an offer is presented on your home, you will have three basic choices in deciding how to respond:

1. Accept the offer. 2. Reject the offer. 3. Make a counter offer (called a “counterproposal”).

Together we will thoroughly analyze the offer. We will discuss its strengths and weaknesses and determine whether or not it meets your primary goals. After scrutinizing the entire contract, Lee and I will share our recommendations, and then you will decide how to respond.

This is where a professional, competent agent can be worth their weight in gold, because having the right wording or contingency clause in the contract can mean the difference between a smooth transaction and a messy court battle. This part of the negotiations is something that we do not take lightly and really feel that is the point in which your trust and confidence in us and our skills will be the reason why you refer us to your friends and family for their real estate needs. At this point our goal is the same as yours… the highest possible price. Lee and I REPRESENT YOU!

Being intricately familiar with real estate contracts, we know how to protect your best interests. Our experience in contract negotiations will benefit you.


Professional Fee

It is not a secret. As you can see, our Six (6%) percent professional fee is split between many different parties so that we can offer you the best, most comprehensive services possible in order to get your house sold in the least amount of time for the most amount of money.

Co-‐op Broker: 3.0%

Listing Broker: 3.0%

Where does the commission really go? As Lee and I have illustrated above the listing broker does not usually get to keep the full amount once your home closes. The 6% professional fee charged is first divided in half and paid directly to the Co-‐op Broker who brings the buyer. Then the portion that is left for the Listing Broker (which is now 3.0% of the sales price) is then split with the listing agent.

If after reading this package you are comfortable that Lee and I are the agents that best suits your needs, we have included the seller’s disclosure for you to fill out to expedite the process of getting your property SOLD.

Sellers Prelisting package

Documents

Transcript of Sellers Prelisting package