St kilda prelisting kit MR

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Transcript of St kilda prelisting kit MR

Page 1: St kilda prelisting kit MR
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The difference is experience

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Our difference is your advantage

Your property benefits from the attention of our senior staff

We have two senior sales personnel on call anytime to service your sale. Both are highly skilled professional negotiators, committed to achieving the very

best result for your property. Our highly motivated sales team also participate in an incentive-based program to introduce additional buyers which means

our sellers benefit from the widest possible pool of potential buyers.

We’re committed to hard work

Our team works 7 days a week, with open viewings scheduled throughout the week and on weekends to maximise the number of buyers who inspect

your property. The sales professionals responsible for your property are contactable anytime.

Our auctioneers know how to bring down the hammer

Our auctioneers are amongst Melbourne’s most qualified and experienced auctioneers. They are involved in your sale campaign from beginning to end,

which helps them get a feel for the buyers and more importantly, the bidders. They know exactly how to motivate the crowd on auction day, how to

encourage competitive bidding and how to wring every last dollar from purchasers.

Innovative and tailor made marketing solutions

We know how to get the best results from strategic marketing to ensure your marketing dollar goes further. From proactive media placement, express

electronic alerts, auction reminders, online exclusives, extensive web marketing, social media exposure, exclusive property codes and inclusion in our

weekly property magazine, we put your property in front of more eyes, more often.

We have qualified buyers ready to inspect

Our extensive database of qualified buyers across all price ranges and property types helps us quickly identify and match potential buyers to your

property. When your property is listed for sale, all appropriate buyers in our database are notified by email which gets the sale process underway

immediately. Using the combined strength of our network, we can attract more buyers from more locations to your property.

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St KildaOakleigh

Cheltenham

Albert Park

Melbourne

Yarraville

Williamstown

We find more buyers for your property

Our sellers benefit from the strength and efficiency of the tight- knit Greg Hocking network, the depth of our combined experience and our proven ability to attract buyers from multiple locations

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We know how to get the most from the local market

The rapid expansion of the Greg Hocking

network is underpinned by two key factors:

our comprehensive experience in the local

property market and the first class service

and results we deliver to our sellers. It’s

impossible to deliver exceptional results without

understanding the intricacies and unique

characteristics of the local market and it’s

this experience and commitment from every

member of our team that can help you achieve

your property goals.

We can help you achieve your property goals

We understand and respect that entrusting

the sale of your property to an agent is a big

decision and one that should be made with

care and consideration. Our experience,

proactive buyer management strategies and

tailored marketing solutions give us total

confidence that we can achieve an optimal sale

price on your behalf.

We help ensure your property is presented at

its very best by offering a FREE consultation

with a professional property stylist who will

provide customised advice on how to make

your property stand out from the pack.

We achieve great results

Our reputation for achieving great results for

our sellers is something we’re very proud of.

Every member of our team is committed to

ensuring our track record continues to be one

of the best in the business because we like to

let our results speak for themselves.

We listen to your goals as a seller and make

a thorough assessment of your property and

its likely performance with particular groups

of buyers in the current local market for

properties of a similar size and type. There are

always ‘markets within markets’ and our vast

knowledge of these opportunities will help us

recommend the method of sale that stands

to deliver optimal results for your property,

whether that’s by auction, private sale or

expression of interest.

Why choose Greg Hocking?

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The difference is experience

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Greg HockingDirector

With one of Melbourne’s most recognised and respected names in real estate, Greg Hocking is

renowned for his leadership, innovation and work ethic. His success in the property market for more

than 30 years comes down to a simple but fundamental philosophy: doing the right thing every time.

‘We treat our clients with respect,’ Greg says. ‘We do what we say we’ll do and we do the right

thing every time because we know that when we achieve the best results for our clients they

become ambassadors for our business.’

Greg’s longstanding reputation as a market leader is consolidated by the company he keeps. ‘One

of the things that sets us apart is that every single member of our team understands that we’re not

just a property business but a people business,’ he says. The rapid expansion of the Greg Hocking

network since its inception in mid-2010 tells a powerful story; and the unique combination of

experience, insight and sheer hard work underpin its formidable reputation for outstanding results

and first class service.

At Greg Hocking the difference is experience.

To speak with a district specialist, call Greg today on 0418 329 961.

[email protected]

Your management team

Mark RogersSales Manager

An accomplished property professional, Mark Rogers has owned and operated some of bayside’s

largest privately owned agencies over the last 16 years. His vast experience and shrewd insight into

the local property market are the cornerstone of his success.

Mark has long-standing personal ties to the Port Phillip area where he has raised his family, and

strong community connections through his work with disadvantaged youth and his role as a foster

carer. Mark’s personal client style is based on understanding, transparency and honesty. He prizes

long-term relationships and open communication with his clients and isn’t afraid to go all out to

secure the best result possible.

“I work to get it right from the very beginning,” he explains. “By identifying the specific types of

purchasers who are likely to buy your property we can make sure the marketing is pitch perfect from

the start. By understanding what appeals to particular buyers, we can tailor the presentation,

photography and advertising to that demographic and that can quadruple the number of potential

buyers who come through your property during inspections.”

At Greg Hocking the difference is experience.

To speak with a district specialist, call Mark today on 0431 285 685.

[email protected]

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Greg HockingDirector

With one of Melbourne’s most recognised and respected names in real estate, Greg Hocking is

renowned for his leadership, innovation and work ethic. His success in the property market for more

than 30 years comes down to a simple but fundamental philosophy: doing the right thing every time.

‘We treat our clients with respect,’ Greg says. ‘We do what we say we’ll do and we do the right

thing every time because we know that when we achieve the best results for our clients they

become ambassadors for our business.’

Greg’s longstanding reputation as a market leader is consolidated by the company he keeps. ‘One

of the things that sets us apart is that every single member of our team understands that we’re not

just a property business but a people business,’ he says. The rapid expansion of the Greg Hocking

network since its inception in mid-2010 tells a powerful story; and the unique combination of

experience, insight and sheer hard work underpin its formidable reputation for outstanding results

and first class service.

At Greg Hocking the difference is experience.

To speak with a district specialist, call Greg today on 0418 329 961.

[email protected]

Your management team

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Your property in front of more eyes, more often

Eye-catching

property boards

Window displays

Local media

The Age

Local newspapers

Editorial exposure

Property magazine

Distributed weekly

Brochures

Created exclusively for

your property

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Individual property websites

Online marketing has enormous online reach

and unbeatable convenience. Every month,

more and more buyers are searching for their

new property online. With apps becoming

increasingly sophisticated, buyers can have

your property in the palm of their hand any time

of the day or night, from anywhere in the world.

• A unique web address for your property

• Full property details

• Complete property map with Walk Score

and Street View

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We put your property in front of more buyers, more often

Through our extensive buyer networks and database that spans all Greg Hocking offices from

Williamstown in the west to Oakleigh in the east, we are in regular contact with thousands of buyers

and buyer advocates. Our Express Alert system is designed to put your property in front of more

buyers, more often.

By registering on our website, buyers receive comprehensive updates tailored to their preferences,

starting with a comprehensive list of suitable properties currently available. This is a unique feature,

currently not often offered by other real estate alert systems, and ensures your property is brought

to the attention of new buyers regardless of whether your sales campaign has just begun or if the

campaign is already underway. Buyers then receive ongoing weekly alerts and reminders, including:

• New listings

• Open for inspections for the current week

• Auction reminders for the weekend

• Sold properties and changes from the previous week

Express Alert

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24/7 marketing

All the major portals

greghocking.com.au

Cutting edge and mobile friendly

QR Codes

For quick

online access

Social media

Including full Facebook

property search

At Greg Hocking, we’re big believers in the

power of social networks and that’s why we

maintain a strong digital presence. With regular

market updates, professional insights into

market trends, profiles of key properties and

useful tips for buyers and sellers, we’re active

participants in the online community because

we know the value of connection.

While print still has a role in property marketing,

the importance of an online strategy for sellers

can’t be underestimated. At Greg Hocking

we have cost-effective ways of making sure

your property stands out online. We offer

a broad range of digital marketing tools to

showcase your property including placement

on all high performing real estate websites, QR

technology, social media and unique URLs.

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Timeline of events

Most sale campaigns follow a 4-6 week timeline, with one or two weeks of preparation and a four week public campaign.

Below is an indicative timeline of how this timing might apply to the sale of your property.

• Documentation is

signed confirming

the details of your

campaign

• Photography is

scheduled

• Ad copy is written

• Request Contract

of Sale and Vendor

Statement from your

solicitor/ conveyancer

• Property board is

ordered and erected

• Press ads are booked

and artwork created

• Your property will go live

on websites

• Property brochure is

created and printed

• Editorials are requested

for your property

• First week of open for

inspections conducted

• Vendor feedback report

• Press adverts to appear

• Second week of open

for inspections followed

by feedback to vendor

• Press adverts to appear

• Third week of open for

inspections followed by

feedback to vendor

• Vendor meeting to

discuss the campaign

so far

• Forth week of open for

inspections followed by

feedback to vendor

• Auction (where relevant)

PREP WEEK WEEK 1 WEEK 2 WEEK 3 WEEK 4

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Your property’s unique selling features

No one knows your property better than you do. We’d love to hear your thoughts about what you believe are its best features so that we can make sure

we give buyers every reason to fall in love with your property.

What was the first thing you noticed about your property that made you want to purchase it?

What are the best features of your property’s position? eg close to shops, afternoon sun in the outdoor entertaining area

What have you enjoyed most about your property in the time that you’ve lived there?

How would you describe your local neighbourhood?

What sort of buyer do you think is best suited to your property?

If you had to describe your property in just one sentence, what would you say?

1

2

3

4

5

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Help us help you

In order from 1-12 what is most important

to you:

When are you thinking of selling?

Please tick:

Approximately what amount do you think your

home is worth?

Have you been referred to Greg Hocking

Real Estate? If so, by who?

Marketing Now

Price 12 months

Fees 3 days

Agency size 1-2 years

Liking the agent 1 week

Feedback

Open houses 1 month

Photography

Internet exposure 3 months

Client communication

Your agents negotiating skills 6 months

Agent services

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The difference is experience

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greghocking.com.au

Offices: Albert Park St Kilda South Yarra Melbourne Oakleigh Cheltenham Williamstown Yarraville