John & Melody HatchJohn & Melody HatchJohn & Melody HatchJohn & Melody Hatch 503.748.8310 Direct 503.748.8360 Fax

John@HatchHomes.com www.HatchHomes.com

Hatch Homes

Seller’s Package The steps to selling your home for the

most amount in of money in the shortest amount of time.

Over 17 years of experience in making your Real Estate transactions a breeze!

The role of the real estate community The entire real estate community includes all of the companies, offices, and agents in the marketplace. They work together to sell property in an incredibly efficient system of sharing information. The multiplying effects of this cooperation will increase the promotion that is done on each and every property in the marketplace. It brings purchasers into the home buying process and after qualifying them to their wants, needs, and abilities, they can be directed toward the home that meets their requirements.

The price and positioning in the marketplace Purchasers have a tendency to want to look at all of the available properties that meet their criteria. They will compare the homes according to value for price, condition, and appeal. Even if the buyers are not familiar with prices in a particular area, after seeing a few homes, it is easy to determine whether a home is priced correctly. Supply and demand has a direct effect on pricing. The subject property must be favorably priced based on location, condition, and terms compared to the other homes that a buyer will look at.

The role of the marketing coordinator The agent’s objective is to get your home sold, not necessarily to be the one to actually sell it. The sheer number of other agents makes it more likely that someone else will sell it. The listing agent’s job as marketing coordinator will be to manage the sale to maximize promotional efforts, represent the seller’s interests, and to use their experience to make the transaction go smoothly.

Marketing Factors

� At the highest possible price The average Sales Price to List Price Ratio experienced on our listings is higher than the average of the Multiple Listing Service. The benefit to you is more money after all of the expenses have been deducted.

� In the shortest period of time The average time on the market experienced on my listings is less than the average of the Multiple Listing Service. The benefit is that your home will sell in a shorter period of time so that you will receive your equity sooner.

� With the most favorable terms Negotiating the most favorable terms regarding mortgage fees, settlement fees, possession, and personal property can be important as the price. The benefit of third party negotiation can be one of the most effective services we offer as your agent.

We have mutual objective…

to sell your home.

Owner and agent cooperating and communicating to achieve a successful sale.

Home Selling Process

Initial Interview

Documents Listing Agreement Property Disclosures

Promotion Internet Contacts Brochures

Offer Written Negotiated

Contract

Escrow Opened

Appraisal Earnest Money Title Search

Inspections

Settlement

Possession

Comparative Market Analysis A written report of the transactions in the neighborhood. This identifies similar properties that have recently sold and are currently on the market in an effort to determine a realistic price for the subject property.

Financing Alternatives Attractive financing can actually shorten the marketing time and increase the sales price. We stay up-to-date with the types of mortgages that are available and maintain business relationships with mortgage professionals to provide choices. Some of the reports that we can supply you include: buyer qualifications, 80-10-10 mortgage, 75-15-5 mortgage, 15 year vs. 30-year mortgage, adjustable Rate vs. Fixed Rate mortgages, rent vs. own, and repurchase analysis. These will help buyers and sellers make better decisions.

Market Preparation Improving the condition of the home, “setting the stage” before showings, and knowing what to do when the property is being shown are just a few of the things that will help maximize the marketing efforts. We’ll take time to examine your home and explore the alternatives to showcase your property.

Homeowner’s analysis This is a report that illustrates the tax advantages and the investment potential of home ownership. It demonstrates how the tax savings from the interest and property tax deductions will reduce the impact of a house payment. The investment results from anticipated appreciation and reduction in the unpaid balance through loan amortization.

Special Services If you have to vacate the property prior to selling, special services can be arranged to help you with your specific needs such as: collecting the mail, removing advertisements, maintaining the yard, turning off the lights at night, setting the thermostat at a reasonable temperature, paying bills and forwarding statements monthly, and reporting to you monthly.

Services Provided

Home protection plans can increase the marketability of a home by providing a “peace of mind” extra that competing homes may not have.

A home warranty increases marketability: • Warranted homes sell up to 50% faster than non-warranted homes. • Reduced chance the seller will be asked to reimburse the buyer for a

breakdown of a covered component. • Better chance that the closing won’t be delayed by the malfunctioning

warranted item. • It provides the buyer with a full year of coverage on the home’s major systems and

appliances after they move in. • In the event that something covered breaks down, only a deductible is paid and the

Warranty Company pays the remainder.

Buyer coverage on selected items: • Central Heating System • Electric Central Air System • Interior Plumbing • Built-in Appliances • Electric Pool Equipment The seller may also have coverage on certain items while the property is listed for sale, even before the coverage is paid for.

Home Protection Plan

Homes sell 50% faster and for a higher price than homes without a home warranty...according to a study by the

National Home Warranty Association.

The benefits of ordering an appraisal and an inspection when initially listing the home can make the entire marketing process move smoother and quicker.

Establishes Objective Values The price is not merely set by the seller but placed on the home by disinterested third party whose profession is to value property.

Validates List Price If the appraisal and the list price are the same, there is less likelihood that the buyer will discount the “asking price.”

Establishes Basis for Comparison The appraisal and inspection can be used to compare with subsequent reports and can help to validate or challenge their findings.

Creates Awareness of Condition of Home A third party inspection of the home by an inspector will identify areas that need attention and serve as a marketing tool to buyers to give proof to the condition. It can also be used to challenge claims that the buyer’s inspector might make.

Anticipates Potential Problem Areas If certain things are identified by the first inspection, it gives the seller the opportunity to repair them at competitive rates instead of possibly having to rush to get them done prior to closing.

Saves time By understanding what might need to be done to a home early in the marketing process, it can save critical time between the contract and closing.

Benefits of Pre-Appraisal and Pre-Inspection

1. Organize photographs and drawings of your property. 2. Install professional For Sale sign, flyer box & secure electronic lock box. 3. Create professional “Home Book” to give prospects full information on your property. 4. Carefully submit your home to the Multiple Listing Service complete with

multiple photos and virtual tours. 5. Design custom property flyer and list of features. 6. Submit flyers of your listings to our company’s sales staff for their waiting

purchasers. 7. Present your home at various industry networking meetings. 8. Create a “360 degree Virtual Tour.” Links to this will be in the RMLS and on various web

sites, including www.HatchHomes.com and Realtor.com. 9. Consult with you as to any changes you might want to make in your property to make it

even more marketable to purchasers. 10. Promote your home to the real estate professional community for maximum

exposure to the other agents in Portland. 11. Send information to agents marketing similar homes or working in this area. 12. Have the cooperating brokers in the area tour your home-Brokers Tour. 13. Show a copy of all published advertisements for your acknowledgement. 14. Advertise property Nationwide on the Internet-through several websites giving you

exposure that is second to none. 15. Submit advertisements in the best and most effective media. 16. Direct market to people in the surrounding area. 17. Hold open houses if agreeable to seller. 18. Aggressively follow up from open houses, sign calls and advertising calls. 19. Follow up with all of the salespeople who have shown your home for their

customer’s response. 20. Discuss buyer comments and activity with you. 21. Pre-Qualify, when possible, all prospective buyers. 22. Constantly update you as to any changes in the market. 23. Assist you in arranging interim financing, if necessary. 24. Fully represent you upon the presentation of all contacts by cooperating brokers and assist

in negotiating the best possible price and terms. 25. Handle follow-up and keep you informed on all mortgage, title, and other closing

procedures after a contract has been accepted. 26. Coordinate any inspection and finance company valuation 27. Be present at the signing of all closing documents 28. Personal real estate representation by John & Melody Hatch & Team.

Marketing Plan

We feel so confident in our ability to sell your home, that when your property is entrusted to our company under an exclusive right to sell agreement for 180 days or more, our firm assures you that if at any time during the listings period, you are not satisfied with the service you are receiving, you may notify our office in writing and your listing will be terminated.

______________________________ Owner’s Signature ______________________________ Owner’s Signature ______________________________ Broker ______________________________

Performance Guarantee

We can follow up on prospects that have seen your home without them thinking you’re anxious. A homeowner calling a person who has seen their home can give the wrong impression that may lead them to think you are desperate. The problem with a homeowner calling a prospective buyer “to see what he thinks” is that the buyer might get the wrong impression. You don’t want to appear as though you’ll take less money. This could lead to lower cash proceeds for you. To the contrary, it is natural for a third party like the listing agent to follow up with a prospect. It is the responsibility of the agent to find out what kind of reaction the buyer had to the property. This will help encourage a contract and can lead to learning about adjustments that can be made to make the home more marketable.

Sincere Interest We know you are concerned about the sale of your home. We pledge to take a sincere interest in getting it sold for the most amount of money, in the shortest time, and with the fewest problems.

Follow Up

Your needs are first and foremost. That’s why John & Melody always offer quality, professional service to their clients. You can count on John & Melody to provide the commitment to excellence that you expect from professional Real Estate Agents. John & Melody’s extensive real estate expertise is coupled with over 30 years of sales and marketing experience, highlighted by an extensive business background. Their industry knowledge and dedication to customer service will ensure that you get top market value for your real estate transaction. Melody is a native Portlander and attended Lincoln High School. John was educated in England and has an engineering degree. He moved to Australia where he managed various successful computer businesses and then settled in Portland in 1992. John and Melody have helped 100’s of people get top value from their real estate transactions and have personally invested in real estate. John has the prestigious CRS accreditation and is also a member of the Real Estate Buyers Agent Council and has earned the Accredited Buyer’s Representative (ABR) designation. John is also a Graduate of the Real Estate Institution (GRI) and a Principle Broker with Keller Williams. John has the ePRO designation awarded to high tech Realtors who have completed special National Association of Realtors training. Melody is a Broker with Keller Williams and has the Accredited Staging Professional designation (ASP). John and Melody are backed by a strong marketing and transaction coordinator Angela Stevens. John & Melody are members of the: • Portland Metropolitan Association of Realtors • National Association of Realtors • Oregon Association of Realtors • Million Dollar Club (Highest Level) John and Melody are dedicated professionals– committed to quality, committed to excellence...and committed to you.

Service Commitment

Service Commitment cont…

John & Melody HatchJohn & Melody HatchJohn & Melody HatchJohn & Melody Hatch 503.748.8310 direct 503.748.8360 fax

John@HatchHomes.com HatchHomes.com

Hatch Homes

What can John & Melody’s team do for you? • Offer experience– advice and guidance from top performers who have done

approximately one transaction per week for many years. • Offer skilled negotiation– getting the best deal and a reputation for winning

multiple offers. • Good Communication– accessible and responsive by personal phone or email. • Detailed analysis– you will have detailed information to proceed with

marketing in confidence. • Provide the best tools-continually incorporating the best tools to help us make

your transaction as efficient and successful as possible. • Provide industry connections/ referrals for all your transaction and moving

needs. • After sale, follow up to make sure everything is completed to your

satisfaction.

PROFESSIONALS

“We trusted in the experience and judgement of John and Melody and our house sold quickly at a fair price.” -John & Daphne Settle “Excellent service with knowledge, integrity and efficiency. John & Melody were the best real estate experience we have had.” -Raja and Walter White “Excellent! John & Melody worked hard on every aspect and were great listeners and communicators.” -Jay Almarode “Very upbeat and hard working. The market research done was very helpful.”

-Russell Porter “This was a tough property to sell– John & Melody did a great job for us.”

-Thomas D. Brusco

“John and Melody are exceptional people. We appreciate their efforts tremendously.” -Sandy and Ed Bear Jr. “After dealing with other realtors we found John and Melody to be outstanding people. Very helpful in everyway.” -Lee Gaworski “Very thorough and presented with professional quality.” -Hayes Family “John & Melody made us extremely comfortable first time home buyers.” -Andy and Michele Kraatz “Your dedication and commitment to customer service truly made a difference.” -Dan Benedetti “We will be recommending John & Melody to our friends.” -Andy & Anne Eichelman “Melody and John care for their clients like family.” -Cindy Murphy– Pacific Northwest Title “Five Star Service!” - Nancy Monroe “John & Melody are the greatest– great marketing and fantastic follow through!” -Richard and Robin Frazier

Testimonials

The Hatch Homes Group of Keller Williams Realty Professionals

“Hassle Free Listing”Hassle Free Listing”Hassle Free Listing”Hassle Free Listing”

Put more money in your pocket with our Hassle Free Listing exclusively with Hatch Homes Group. Most brokers will charge you the same fee no matter how your house actually sells...even if you find the buyer. With our program you have complete flexibility...from

“Full Service” to “Do It Yourself.” If the owner elects to participate in Hatch Homes Group Hassle Free Listing program, it includes a variable commission based on the following outcomes:

4%4%4%4% Listing Agent procures the Buyer and writes the contract. There is no other

Agent involved. Total commission to be 4%.

1%1%1%1% Owner procures the Buyer and there is no other Agent involved. Listing Agent

will write the contract, and process it through escrow for Owner. Total commission to be 1%.

6%6%6%6% Owner’s property sells through a Buyer procured through MLS. Another agent

represents the Buyer. This commission will be split with the Agent representing the Buyer.

0%0%0%0% You find the buyer and there is no other agent involved. You don’t want our

assistance. You pay nothing.

Cancellation Policy Cancellation Policy Cancellation Policy Cancellation Policy Owner or Listing Agent may cancel the listing

at anytime simply by calling and notifying the other party. The cancellation be-comes effective from the time you call. However, allow two business days to have signs removed and the listing withdrawn from the MLS.

“No Pressure” Presentation No Pressure” Presentation No Pressure” Presentation No Pressure” Presentation Owner authorizes Listing Agent to

instruct all Selling Agents that presentation of all offers are to be made to the Owner by Listing Agent only. Owner authorizes Listing Agent to receive all offers from Selling Agents and to present said offers to Owner via fax, telephone or in per-son.

HatchHomes.com

• Search all local listings. If it’s on MLS, you have access to it! • Set up to receive automatic emails to help you find your perfect

home. • Gain access to the latest market information. • Free Real Estate reports

• Loan information • Investment tools • Free Newsletter • Real Estate Tips • Our Featured homes

The Competitor’s Listing on Realtor.com…..The Competitor’s Listing on Realtor.com…..The Competitor’s Listing on Realtor.com…..The Competitor’s Listing on Realtor.com…..

They Can’t Compete with Our Featured Listings on Realtor.com!They Can’t Compete with Our Featured Listings on Realtor.com!They Can’t Compete with Our Featured Listings on Realtor.com!They Can’t Compete with Our Featured Listings on Realtor.com!

Some examples of how We get the word out

About your -New Listing

-Price Reductions -Open Houses

& More

Hatch Homes RMLS Listing

Preparing your home for sale

Staging: Is It Worth It?

The main benefit of hiring a professional to stage your home is that they will look at your surroundings with an experienced, tasteful and objective eye. They won't be attached to grandmother's antique table, nor will they have the same affinity you may have for that pink bathroom. They will be able to come in and tell you which items should be removed, what should be added

and how best to feature your home. While home staging may seem like an unnecessary expense, there probably isn't a single house that couldn't benefit from a bit of carefully manipulated staging-even if it's a simple matter of re-organizing, freshening up and removing clutter. Often,

suggestions and changes from professionals can amount to significant increases in the bottom line profit when selling

your home.

Some benefits that home staging provides: 1) Staged Homes sell faster

2) Staged homes get higher offers 3) Staged houses look better in the MLS pictures, getting

more potential buyers to actually come see the home

Tips for preparing your home yourself Every seller wants his or her home to sell fast and bring top dollar. Does that sound good to you? Well, it's not luck that makes that happen. It's careful planning and knowing how to professionally spruce up your home that will send home buyers scurrying

for their checkbooks. Here is how to prep a house and turn it into an irresistible and marketable home. De-Personalize.

Pack up personal photographs and family heirlooms. Buyers can't see past personal artifacts, and you don't want them to be distracted. You want buyers to imagine their own photos on the walls, and they can't do that if yours are there! You don't want

to make any buyer ask, "I wonder what kind of people live in this home?" You want buyers to say, "I can see myself living here."

De-Clutter! Remove extra books from bookcases.

Pack up knickknacks. Clean off everything on kitchen counters.

Put essential items used daily in a small box that can be stored in a closet when not in use. Think of this process as a head-start on the packing you will eventually need to do anyway.

Rearrange Bedroom Closets and Kitchen Cabinets.

Buyers love to snoop and will open closet and cabinet doors. Think of the message it sends if items fall out! Now imagine what a buyer believes about you if he or she sees everything organized. It says you probably take good care of the rest of the house.

Neatly stack dishes Turn coffee cup handles facing the same way.

Hang shirts together, buttoned and facing the same direction. Line up shoes

BEFORE AFTER

BEFORE AFTER

BEFORE AFTER

Every week we take the

time to check out the

new Active, Pendings

and Solds in your homes

neighborhood

Your Virtual Tour

Statistics will show you

how many views &

where the views come

from each week

We send you the

showing feedback from

the agents who viewed

your property that week.

We explain any new

information you should

know & the marketing

updates for the week.

Our Weekly Update Reports!Our Weekly Update Reports!Our Weekly Update Reports!Our Weekly Update Reports! Just another great part of listing your home with

HatchHomes! We keep you informed

on how many hits you

receive & where you can

get further stats about

your area

Consumer's Choice Award for Excellence

John & Melody Hatch

HatchHomes Group

HomeGain Platinum Club members are among an

elite group of top performing

REALTORS®, selected by consumers, and rank in the

top 1% of all HomeGain REALTORS® nationwide.

HomeGain REALTORS® typically represent more than twice the

volume of homes compared to other REALTORS®

in your local market.