Segmentointi ja tietojen mallinnus · 2017. 5. 28. · Segmentation, Targeting & Positioning ish p...
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Segmentointi ja tietojen mallinnus
Kimmo Vehkalahti
Yliopistonlehtori, soveltavan tilastotieteen dosentti
Helsingin yliopisto, Yhteiskuntatieteiden menetelmäkeskus
www.helsinki.fi/people/Kimmo.Vehkalahti/suomeksi.html
Suomen Markkinointitutkimusseura ry
17.5.2017
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Muutama vuosi viime SMTS-visiitistä!
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Vastaava Google-haku 8 vuotta myöhemmin:
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Äskeisten näkymien Google-haut:
• segmentation
• segmentation targeting positioning
• segmentation targeting positioning ppt
• demographic market segmentation
• market segmentation diagram
• market segmentation examples for restaurants
• demographic market segmentation examples
• market segmentation examples coca cola
• car market segmentation examples
• segmentation examples correspondence analysis
• segmentation correspondence analysis hierarchical clustering
• segmentation correspondence analysis hierarchical clustering -spss
• (BOLD: itse kirjoitettu, muut: pieni näyte Googlen ehdotuksista, ts. tyypillisistä hakusanoista)
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Kiitos keskittymisestä! Hyvää kesää kaikille!
Lähteet
Korneliussen & Greenacre (2017). Information sources used by European tourists: a cross-national study. J Travel Research, 1-13.
http://journals.sagepub.com/doi/10.1177/0047287516686426
Vehkalahti, K. (2014). Kyselytutkimuksen mittarit ja menetelmät.
FinnLectura. https://finnlectura.fi/tietokirjat/kyselytutkimuksen-mittarit-ja-menetelmat