Segmentation, Targeting and PositioningTargeting Positioning Segmentation, Targeting and...
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Segmentation, Targeting and Positioning
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Transcript of Segmentation, Targeting and PositioningTargeting Positioning Segmentation, Targeting and...
Segmentation, Targeting and PositioningSegmentation, Targeting and Positioning
NiveaAvon
NiveaAvon
General Mills Home Depot
General Mills Home Depot
Concentrated MarketingConcentrate on the most attractive
segmentUndifferentiated Marketing
One marketing mix for allDifferentiated Marketing
Modify marketing mix for different segments
Concentrated MarketingConcentrate on the most attractive
segmentUndifferentiated Marketing
One marketing mix for allDifferentiated Marketing
Modify marketing mix for different segments
PositioningPositioning
FedEXFast, reliable on-time deliverySouthwest AirlinesAffordable, no-frills air travelRolexStatus-symbol fashion accessoryEbayThe virtual marketplace to buy or sell
anything
FedEXFast, reliable on-time deliverySouthwest AirlinesAffordable, no-frills air travelRolexStatus-symbol fashion accessoryEbayThe virtual marketplace to buy or sell
anything
