SBC 2015 Program Offerings

www.ShineBeautyCulture.com

CAPABILITIES &

PROGRAM OFFERINGS2015


about us

•  Shine Beauty Culture (SBC) is the $150,000 Marketing Executive you aren’t in a position to hire, at least today.

•  Instead, you’re able to work with a Cultural Collective of Experts to consult on building your brand for a fraction of the cost. Not to mention time-sensitive, turn-key programs designed to address specific challenges to build your brand. We build brands to shine through with passion and purpose.

•  Shine Beauty Culture, Est. 2007, is a Cultural Collective of beauty and wellness marketing and communication (MarComm) expert consultants. PT founded SBC while living in NYC in 2007 as a print magazine and trade show. Today, SBC is a consultancy, fueled by her wealth of knowledge and experience, charged to lead SBC’s Cultural Collective Consultancy.

•  PT has worked with brands like Carol’s Daughter, Wella, P&G, Johnson Products, Pepsi-Co and LVMH to name a few. She’s executed national out-of-the-box beauty programs such as Crown Royal Barbershop and Bailey’s Beauty Shop. She holds a BBA in International Business Marketing from Clark Atlanta University and a MA in Strategic Communication from American University. But more importantly, her passion is beauty, building brands with purpose.

•  To peruse a partial client list and see client reviews, log onto our website, www.ShineBeautyCulture.com.


our IV core package offerings•  At SBC we offer turn-key packaged strategies and solutions

designed by SBC Cultural Collective of Experts.

•  Our short and long term packaged programs are designed to add passion and purpose to inundated “me too” products and “same type messaging” in the marketplace.

•  We’ve launched clients, increased engagement and sales for our clients. Let's face it, everyone wants new clients and more of them.

•  Connect with us to find out which one of our programs is right for you.

STAR ESSENCE NEW STAR DEVELOPMENT

SOCIAL LOVE POWER PAIR


I. STAR ESSENCE PROGRAM PACKAGE

A mini-‐brand burst program to evaluate your overall brand. Brand name, tag line, packaging, efficacy, brand essence, posiMoning for sales, distribuMon raMonale, point of difference, all in 30 days, but only if you’re good with deliverable dates outlined in the methodology of this program. Stop throwing ideas against the wall with the hope they sMck. That doesn’t work for longevity. The SBC CollecMve of Experts has worked on new launches through life cycles and we know what works on shelf.

At the end of this 30-‐Day program, you’ll... •  Have a brand name, logo, and tag line

that will resonates with consumers, whether you keep your exisMng name and logo or get a new one that’s been re-‐staged.

•  Receive a new fact sheet on your brand that outlines the specs, features & benefits of the brand.

•  Be clear on your brand essence, your point of difference from compeMtors.

•  Be confident and ready to share your brand with the world.

•  Be ready to begin acceleraMon of your brand prototype to Rising Star.

•  Program Package Fee - $2500+•  30-Day Program•  Ideal for Pre-Star and Rising Stars•  Consumer Research or Hero Ingredients - additional fees

Why You Need This Program? •  I’m new to market? Is the brand, target and

tagline going to resonate with consumers and retailers?

•  My brand needs a face liX, a new image -‐ I’ve lost my audience.

•  I hope all my packaging is done right. •  Not sure if the brand will resonate with

consumers? •  I’m just geZng started. I don’t have $10,000

to spend on branding experts, what if I’m wrong, I’ll have wasted my money.

•  I can’t put my finger on my uniqueness, it’s easier to keep doing what I am doing.

•  I can’t explain my point of difference from compeMtors.


How do you launch a new product in today's compeMMve beauty marketplace? It is a complex commitment. Shine Beauty Culture Consultants have real-‐life experience developing brands for real-‐life, Fortune 500 Beauty Companies as Vice President, Director and Sr. Brand Manager. We understand the financial and product life cycle commitment needed for success.

WHY YOU NEED THIS PROGRAM?•  I am clueless as to how to launch a new product. •  You need beauty experts to help develop new products & you don't have money or Mme to waste. •  You need help with brand line extensions that include innovaMon. •  Your brand porbolio has 'me-‐too' products already in the marketplace. •  You don't know the category value or consumer interest or spend for the products you carry.

•  Program Package Fee – Quote Provided Upon Request•  6-Month Minimum•  Ideal for Pre-Star, Rising Stars and SuperNova Brand Types.

OUR NEW STAR DEVELOPMENT PACKAGE INCLUDES: •  VISION •  MARKET & CONSUMER RESEARCH •  BRAND CONCEPT DEVELOPMENT •  PRODUCT DEVELOPMENT & PRODUCT TESTING

MANAGEMENT (INCI) •  CONSUMER TESTING •  INTEGRATED MARKETING LAUNCH STRATEGY •  MARKET LAUNCH

II. NEW STAR DEVELOPMENT PACKAGE

ADHERING TO The Shine Beauty Culture NEW STAR LAUNCH PROGRAM and timeline can POTENTIALLY have new products launched in as little as SIX (6)

months to 14 months depending on the scope of your brand launch.


SBC will serve as your social media manager and blogger, in a ghost/white label manner, We term tthis “Black Labeling.” You’ll get the advantage of great content that speaks to your brand personality, image, activities and goals, with the benefit of saving you the time to develop the strategy, content and post.

Social Media IS for millennials. The good news is we are ALL millennials today, emerged in a digital world. If you are alive and breathing NO ONE can escape the digital age, it is here and here to stay. If you want your business to grow, you have no choice but to get involved. Shine Brightly.!

Social Media IS for millennials. The good news is we are ALL millennials today, emerged in a digital world. If you are alive and breathing NO ONE can escape the digital age, it is here and here to stay. If you want your business to grow, you have no choice but to get involved and why not Shine Brightly while doing it.

I. Black Label Ghost blogger, meaning a “white label or ghost writer” for your brand..II. SBC will serve as your Black Label social media manager, we’ll develop monthly/ weekly themes with brand intel to strategize on platform activity and post optimization.

III. We’ll do both Black Label Blogger + Black Label Social Media for a mélange of integrated Social Media Love to build your brand.

•  Program Package Fee – $800-$1,000•  3-Month Minimum•  Ideal for Pre-Star, Rising Stars and SuperNova Brand Types

III. SOCIAL LOVE PROGRAM

Our Guarantee•  Establishment of your brand on social media •  50% increased likes/followers •  Monthly reports with recommendations•  Find out what consumers like/dislike about your brand


IV. POWER PAIR PACKAGE

Let’s face it we all have areas we need to grow in, small and large. SomeMmes there are areas that are clearly prevenMng growth and require resolve. The Power Pair Program focuses on two areas of your business that you wish to overcome and succeed in. SBC will turn those pain areas into POWER areas for success, with the integrated, overlapping two-‐pronged approach. Through Brand Discovery we’ll determine the two most important challenging areas that you need to grow your business. A power pair program designed to boost your brand and grow your business in one (1) quarter of the year. We’ll develop an integrated campaign around those challenges and aXer the designated period you’ll see real results, as specified in the success metrics and key performance indicators at the start of the program.

At the end of this Program, your two (2) pain points will be resolved through the program success metrics agreed upon at the start of the partnership. Monthly reports provided.

FULLY INTEGRATED & Strategically Designed brand campaignsTurn Your Pain Points into POWER

I. Marketing Strategies & Campaigns, including Content MarketingII. Sales Strategies / PartnershipsIII. Brand Ambassador & Promotion InitiativesIV. Panel Discussion / Tour & Retail Integration / Exposition Development

•  Program Package Fee – Quote Upon Request•  6-Month Minimum•  Ideal for Rising Stars or SuperNovas

Why You Need This Program? •  I am clueless about developing a markeMng plan or strategy? •  How can I develop a markeMng plan without a budget? •  I don’t have a big staff or infrastructure, how can I develop a markeMng strategy that I can execute •  Sales and MarkeMng are sisters, how do I develop a markeMng plan that works for both within my

budget?


PARTICLE ONE-‐OFF PROJECTS

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BARE ESSENCE SESSION -‐ $250 Per Hour *Brand Inquires required for all programs and projects. A session will be scheduled with you upon comple=on. •  Discover Your Brand Essence in a Mini-‐1 Hour Discovery & Strategy Session •  A one hour evaluaMon of your brand. •  AXer our one hour session -‐ We'll uncover your essence, the core of your business

and find out where you are now and the tools to get you where you wish to be. Your "A" to "B." A Bare Essence comprehensive report with recommendaMons will be provided.

•  Final Brand Report -‐ You'll receive a comprehensive report with recommendaMons, overflowing with brand Mps you can't get anywhere else.

LAB RESEARCH -‐ $500 for 200 Survey Respondent *Larger sample sizes & in-‐person focus group rates available upon request.

•  SBC is a research based consultancy. We lend to industry trends and expert staMsMcs as well as our intuiMve experience to make decisions and chart your brand course. YOU SHOULD TOO. SBC can help you with this.

•  We’ll design a strategic study with visuals, if applicable, distribute it to the targeted consumer(s) digitally to garner 200 respondents, collect the data and analyze the informaMon to provide our Lab Research report for our study.

•  Ideal to determine new brand names, new product interest, efficacy, tag lines, unique marketplace introducMons, creaMve for packaging and other research to gauge consumer interest.

III. KNOCK-‐OUT COMMUNICATIONS -‐ $500 -‐ $2000 -‐ 3 Day to 1 Week Turnaround *Timing & Fees based on Depth of Communica=on. •  Media Kits (backgrounders, bios, fact sheets) -‐ $500+ •  Sales Pitch, Program Pitch, Comprehensive Report (White Paper, PowerPoint or

Prezi) -‐ $500+ •  Retail Brand Line Reviews -‐ $1000+ •  Investor Package Development -‐ $850+ •  Hedge-‐Fund PresentaMons -‐ $600+


NYC . WDC . ATLTHANK YOU

SBC 2015 Program Offerings

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