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Water, water, every where,

  Nor any drop to drink 

And the Albatross begins to be avenged

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TheCleanRiversMovement

By:AkshatTrivedi

For:Ashwamedha2009IIMIndore

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PollutedRivers

• TheMithiRiver(MahimCreek)wasidenfiedas

oneofthecausesoftheMumbaifloods

• Theriverisfullofgarbageandsiltandthuscannot

drainexcessiverainwaterfromMumbai

• RiversinGujaratandotherindustrializedstatesare

extremelypollutedduetoindustrialeffluentsandsilngduetowidespreaderosionanddeforestaon

•Riversformtheprimarymeansof

Irrigaon,TransportaonandsupplyamajorityofDrinkingwatertoIndian

cies

•India'sfourteenmajor,55minorand

severalhundredsmallriversreceive

millionsoflitresofsewage,industrial

andagriculturalwastes

•

ThepoormaintenanceofRiverswasevidentinthe2006MumbaiFloods

whichwereaributedtothepoor

drainageofthecity

•Riversareregularlyinundatedwith

wastesarisingoutofreligiousfesvies

•DomescandIndustrialeffluentschoke

riversduetotheirvolumesandlackofpre‐treatment

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TheResponse

• Collecveaconcanhelpmigatetheeffectsof

polluoninriversandstreams

• Aconneedstobesparkedonacommunityleveland

iniavesneedtobetakentocleantherivers

• Thiswouldrequireagrass‐rootsmovementtoallowlocalacontowardscleaningup

polluon

• Aconfromthegrassrootswouldalsoenableprevenon

tobebeeraddressed

•Organizedaconfromcommunieshasbeenusedinvariouspartsoftheworld,

including:

•NorthCarolinaBigSweep–Cleaning

streamsandbeachesintheUS

•RiverNetwork–Allowsvolunteersto

getintouchwithlocalorganizaonsin

ordertocleanuppollutedwatersheds

•CLEANIndia–Environmentaladvocacyandaconiniave

•Theaconofcommuniesisa

powerfultoolthatallowsdecisiveacon

tobetakenregardingthequalityof

watershedsinaparculararea.

•Municipaliesandpolluoncontrol

boardsaremoreinvolvedwhenthereisactualenthusiasmaroundacause

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StructuringtheMovement

• TheMajorityofmovements

arestructuredaroundpersonaliesandideals

• TheCleanRiverMovementwouldbestructuredaround

Communies• Empoweringcommunies

tocleantheirwatersheds

andeducangthemregardingtheirmaintenance

•Highprofileresidentsofaparcularlocalitycanberecruitedtobuildawarenessaroundthecause

•Drivestorecruitstudentvolunteersandtoinvolvetheyoutharelikelytobethefirstphaseofacvity

•Theacvitywouldbespearheadedbyamemberofthemovement

•

Howevertheenreoperaonsofacommunityprojectwouldbehandledbycommunityrepresentaves

•Theprojectswouldcleanthecommunitywatershedandalsogatherdataaboutthelevelofpolluontopresenttoauthories

•Thenextstagewouldbetogarnerfundingforthespecificproject,from

industries/companiesoperangwithinthecommunity

•Buildingawarenessaroundaproject

wouldbethenextstepandrecruitmentwouldbeopenedforalltheresidentsofthecommunity

•Adatewouldbesetfordirectaconandtheareatobecleanedwouldbe

decided

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ExpectedBenefits• Thelackofcleandrinkingwaterandtherapiddwindling

oftheaquifersacrossthenaoncanonlybeaddressedbyamovementthatbringsinamorefocusedacon

orientedapproachfromtheusers

• Governmentpolicyandpunivelegalmeasurescan

notsubstuteforcommuniesthatareabletounderstandandpreservetheirWaterResources

•

UseoftechnologysuchasGeo‐locaonandmappingwouldenablethedatagatheredbythevolunteerstoberecordedanddisplayedviatheinternet

•Indoingsothemovementwouldprovideavastamountofreal‐lifedataaboutpolluonlevels

•Thedirectimpactofthemovement

wouldbestudiedinrealmeasmorecommuniesjoinandaddionalresourcesareraised

•Awarenessoftheenormityofhavingtocleanuppollutedwatershedswouldalsoputinplaceacultureofnothaving

tousesomanyresourcesthatpollute

•Religiouswastescanonlybetackled

usingthecommunityapproach,hencethisisrecommendedforthenorthIndianGanga‐Jamunabeltwhichseesalotofpolluonfromthissource.

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ExamplesofInformaonalPromoontools

Appendices

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