NAME: AKSHAT JAINGROUP NO: 06

COMPANY NAME: RED LETTER ENTERPRISES

CONTACT: jainakshat24@gmail.com

SWEDEN

SWEDEN

MAIN LANGUAGE: SwedishAREA: 449,964 sq KmPOPULATION: 9,415,295IDEAL TIME: June-August

MAIN EVENTS IN SWEDEN

ANNUAL CALENDER OF EVENTSMONTH EVENTS PLACE CATEGORY

01Jan2012-30Dec2012 Strindberg In Centre Stockholm MAJOR

01Jan2012-31Dec2012 Millennium Guided Tour

Stockholm MAJOR

18th June2012-14th Oct2012

The Cube by Electrolux Stockholm HALLMARK

29th Aug2012-2nd Sept2012

Rainbow Festival Malmö MAJOR

30 August 2012 - 02 September 2012

Floating Boat Exhibition

Stockholm HALLMARK

31 August 2012 - 02 September 2012

Falsterbo Bird Show Falsterbo HALLMARK

20 September 2012 - 23 September 2012

Design Festival Kingdom of Crystal HALLMARK

27 September 2012 - 06 October 2012

Stockholm Beer & Whisky Festival with

Taste Experience

Nacka Strand, Stockholm

MAJOR

TOURISM CAMPAIGNS

KEY DESTINATIONS

WEB LINKS

• http://en.wikipedia.org/wiki/Sweden• http://www.visitsweden.com/sweden/Things-to-do/Events-

in-Sweden/#• http://sweden.nordicvisitor.com/?rf=g11-

113&gclid=CJGEqfKTtbECFVEX6wodiBgAuw• http://www.webwire.com/ViewPressRel.asp?aId=135106• http://www.liveswedish.com/2012-stockholm/• http://www.thedrum.co.uk/news/2012/03/23/visitsweden-s-

2012-brand-campaign-launches-glue-isobar-using-instagram

READING BERKSHIRE

READING, BERKSHIRE

MAIN LANGUAGE: EnglishAREA: 3854 sq KmPOPULATION: 155,700IDEAL TIME: June-July

MAIN EVENTS IN READING

CRITICAL ANALYSIS

• An event basically describes the nature of tourism prevails in the Country/City

• Event is considered as ultimate tool to promote the tourism

• Event is an amalgamation of the culture that prevails in the country/city which helps in promoting the tourism

EVENTS Contd..

ANNUAL CALENDAR OF EVENTSDATE EVENTS CATEGORY

FEB 21,2012 ANNUAL CHARITY PANCAKE RACE

HALLMARK

APRIL 1,2012 READING HALF MARATHON MAJOR

MAY 2-6,2012 THE 18TH READING BEER & CIDER FESTIVAL

MAJOR

MAY 19-JUNE 10,2012 READING CHILDREN’S FESTIVAL

HALLMARK

JUNE 7-10,2012 EAST READING FESTIVAL HALLMARK

JUNE 16, 2012 READING WATER FEST MAJOR

JUNE 23-29,2012 READING ARTS WEEK MAJOR

AUGUST 24-26,2012 READING FESTIVAL MEGA

Contd..DATE EVENTS CATEGORY

SEPTEMBER 8,2012 READINGS PRIDE MAJOR

OCTOBER,2012 BLACK HISTORY MONTH COMEDY FESTIVAL

HALLMARK

NOVEMBER,2012 INTERNATIONAL FESTIVAL LIGHTING UP CHRISTMAS

MAJOR

DECEMBER 9,2012 READING SPORTS AWARDS

HALLMARK

TOURISM CAMPAIGNS

KEY DESTINATIONS

WEB LINKS

• http://en.wikipedia.org/wiki/Reading,_Berkshire• http://berkshires.org/events/• http://www.reading.gov.uk/events/details/139/• http://www.reading.gov.uk/pressreleases/2011/sep/let-s-

talk-in-your-area/• http://www.reading.gov.uk/residents/GreenerLiving/

ClimateChangeandYou/reading-s-climate-change-pledge/• http://www.tripadvisor.in/Attractions-g186363-Activities-

Reading_Berkshire_England.html

THANK YOU