ResearchMethodology_Week01.1

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5 September 2011 (Research Methodology) Course Slides Developed by Dr. Aurangzeb Course Instructor: Dr. Imran Naseem 1

Week 1.1


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Comprehensive introduction to Research Methodology

Knowledge acquisition and application of subject matter to real-life situations

Course literature

Use of multimedia visual aids (MS PowerPoint slides)

Reference to case studies when desirable

Encouragement of questions, comments and constructive criticism from course

participants

Analytical and critical thinking, inquisitiveness as well as common sense fromcourse participants also expected

How This Course Will Be Conducted


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listen attentively

be considerate and amenable

be inquisitive, analytical and criticalin your approach to learning research

methodology

mention if you do not understandsomething and seek clarification

read the prescribed course literature.It is the basic requirement for

comprehending researchmethodology and succeeding in thiscourse

start reading from the beginning ofthe course and not towards the end!

5 September 2011 MS (Research Methodology) Course Instructor: Dr. Imran Naseem 3

be late to class. We start at 6 PMPM sharp!

distract the attention of othercourse participants

use mobile phones or send SMSmessages in the class

follow a rote-learning approach.There is zero tolerance for this inall classes taught at CIIT!

feel afraid to bring up any relevantpoint for discussion

hesitate to visit me at my office,individually or as a group, if youhave a course-related problem andseek counseling in this regard

The DOs and DONTs Catalogue for Course Participants


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Fundamental Course Objectives

To acquaint course participants with all salient aspects of research methodology in accordance

with the current body of scientific literature on this challenging, interesting and indepensible

area of management science

To show that the subject of research methodology has matured into a substantive body of

knowledge, an indepth understanding of which is crucial for ensuring the success of

commercial or non-commercial organizations

To show and encourage the course participants that the theoretical knowledge acquired in this

course can - with the appropriate context-related modifications - be applied to numerous real-

life situations in business, public-sector and non-profit enterprises

To stimulate interest in the business research field as a prospective career field

5 September 2011 (Research Methodology) Course Instructor: Dr. Imran Naseem 4


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Demands on Course Participants

Acquisition and careful application of knowledge

Analytical and critical thinking, innovation, inquisitiveness

Holistic perspective

Quizzes & (proof that the course participant is familar with the essentials

Sessionals of research methodology)

Project Work (each course participant is expected to show that he or she

is able to apply the research skills learned in this course)

Examination (case study in which each course participant is expected todemonstrate his or her indepth understanding of researchmethodology and apply the knowledge acquired in the course to areal-life situation)


The essence of knowledge is having it to apply it - Confucius


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Important Information for Course Participants (1)

You MUST read the course literature from the beginning of the semester.

Relying on the PowerPoint slides is NOT sufficient! The purpose of these slides is to

provide you with a broad and general introduction to research methodology.

Kindly note that the slides are intended as a supplement to, and NOT as a

substitute for the prescribed course literature

The prescribed course literature will be used as a reference for the quizzes,

sessionals and final examination. Failure to read and understand the course

literature could mean that a course participant will fail the course! An automatic

passing grade in this course is NOTguaranteed, rather, a course participants marks

will reflect his or her effort and performance in the subject



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The project work to be undertaken in this course will be chosen by the courseinstructor and must be undertaken by the course participant according to the

project guidelines which will be distributed in paper form seperately. It is

essential that primary data is collected, analysed, evaluated and recorded by

the course participant in his or her project report. Plagiarism will NOT be

tolerated! If caught, zero marks will be given

The course lectures, discussions etc. will be conducted bilingual mode!

Specific questions on the subject of research methodology may be asked fromcandidates in the Viva oral examination at the end of their MBO programme.

Failure to answer these questions will definitely result in a deduction of

examination mark


Important Information for Course Participants (2)


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Course Highlights

Introduction to researchmethodology

Research Terminology and theScientific Method

Designing and implementing aresearch project

Ethics in Research

Types of Research

Measurements in Research


Primary and Secondary Data

Analyzing primary andsecondary data (quantitativetechniques)

Communicating ResearchResults

Undertaking Research Projectby the course participants


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Use of Multimedia Visual Aids in this Course


All MS PowerPoint course presentation slides, the

course outline, quizzes, the two sessionals and final

examination (after completion) supporting

eDocument files and the course participants projectreports will be uploaded to the portal CIIT Research

Methodology, from where they will be accessible via

Internet to all course participants


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Week1.2:What is Business Research?

Business Research may be defined as thesystematic and objective process of gathering,recording and analyzing data for aid in making

business decisions (Zikmund, Business Research Methods,2002, p. 6)

Systematicness and Objectivity are its

distinguishing features of Business Research,which is important tool for managers anddecision-makers in corporate and non-corporateorganizations


ResearchMethodology_Week01.1

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