Real-Time Bidding Product Brief
2
The results are in: Real time bidding (RTB) has grown at a phenomenal rate and it is clear that it is the future of media buying. According to eMarketer, RTB spending in the United States will reach $7.1bn by 2016 -- nearly a third of the display ad market -- up from $1.9bn this year. However, in today’s world, advertisers engaging with RTB purchasing partners can only optimize media buys using simple attribution, and then only based on the activity within that partner. This means that the buying partner is not using the same metrics to optimize that the client is using to measure its performance. Adometry has solved this problem by creating the Attribute RTB Connector, an automated integration enhancement that improves the performance of DSP, Network, and Real-Time bidding platforms by combining Adometry’s industry-leading attribution modeling with buying platform optimization. Advertisers using the Adometry RTB Connector with a certified purchasing partner will have access to Adometry Attribute™ data, can optimize accordingly, and generate better results. Imagine automatically combining advanced attribution modeling with media buying platform optimization A Leader in Forrester’s Interactive Attribution Wave™ 2Q 2012 A Leader in Forrester’s Interactive Attribution Wave™ 2Q 2012 RTB Digital Display Ad Spending 2010 $0.0 $1,000.0 $2,000.0 $3,000.0 $4,000.0 $5,000.0 $6,000.0 $7,000.0 $8,000.0 2011 2012 2013 2014 2015 2016 Attribute RTB Connector Attribute Audience Connector Attribute Offline Connector Attribute Direct Mail Connector Attribute Device Connector Attribute Catalyst Framework Adometry Attribute
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The results are in: Real time bidding (RTB) has grown at a phenomenal rate and it is clear that it is the future of media buying. According to eMarketer, RTB spending in the United States will reach $7.1bn by 2016 -- nearly a third of the display ad market -- up from $1.9bn this year. However, in today’s world, advertisers engaging with RTB purchasing partners can only optimize media buys using simple attribution, and then only based on the activity within that partner. This means that the buying partner is not using the same metrics to optimize that the client is using to measure its performance.
Transcript of Real-Time Bidding Product Brief
The results are in: Real time bidding (RTB) has grown at a phenomenal rate and it is clear that it is the future of media buying. According to eMarketer, RTB spending in the United States will reach $7.1bn by 2016 -- nearly a third of the display ad market -- up from $1.9bn this year.
However, in today’s world, advertisers engaging with RTB purchasing partners can only optimize media buys using simple attribution, and then only based on the activity within that partner. This means that the buying partner is not using the same metrics to optimize that the client is using to measure its performance.
Adometry has solved this problem by creating the Attribute RTB Connector, an automated integration enhancement that improves the performance of DSP, Network, and Real-Time bidding platforms by combining Adometry’s industry-leading attribution modeling with buying platform optimization. Advertisers using the Adometry RTB Connector with a certified purchasing partner will have access to Adometry Attribute™ data, can optimize accordingly, and generate better results.
Imagine automatically combining advanced attribution modeling with media buying platform optimization
A Leader in Forrester’sInteractive Attribution
Wave™ 2Q 2012
A Leader in Forrester’sInteractive Attribution
Wave™ 2Q 2012
RTB Digital Display Ad Spending
2010$0.0
$1,000.0$2,000.0$3,000.0$4,000.0$5,000.0$6,000.0$7,000.0$8,000.0
2011 2012 2013 2014 2015 2016
AttributeRTB
Connector
AttributeAudienceConnector
AttributeOffline
Connector
AttributeDirect MailConnector
AttributeDevice
Connector
Attribute Catalyst Framework
Adometry Attribute
Adometry, Inc.4301 Westbank Dr.Building A, Ste. 100Austin, TX 78746
NEXT STEPS
To get started or to learn more about using the Attribute RTB Connector, contact your Adometry Sales Director.
Questions? Contact Adometry: [email protected]
About AdometryAdometry, Inc. redefines marketing analytics by combining and interpreting previously silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world’s largest advertisers to identify the true consumer purchase journey. Adometry’s scientifically proven methodology and flexible, easy-to-implement solution generates the industry’s most accurate insights, in the shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com
Copyright 2013. Adometry and Click Forensics are registered trademarks of Adometry, Inc. Adometry Attribute and Attribute Catalyst Framework are trademarks of Adometry, Inc. All Rights Reserved. 0213
The Attribute Catalyst Framework™ - Setting the Standard for Programmatic Buying Integration
The Attribute Catalyst Framework™ is the standard for integrating with programmatic buying platforms that allows this to happen. Certified buying platforms accept the attribution feeds from Adometry, and optimize the bidding and delivery based on those feeds. Adometry Attribute clients can buy with confidence from certified buying platforms, knowing that those platforms are optimizing delivery using the very metrics the client is using to measure campaign success.
The Attribute RTB Connector – How It WorksFundamentally the Attribute RTB Connector gives advertisers the power to automatically:
• Import media and pricing information from the buying platform to use in attribution and optimization modeling. With more up-to-date media and pricing information, Attribute can build better optimization recommendations.
• Push detailed attribution results into the programmatic buying platforms so advertisers can bid on inventory and optimize purchasing based on advanced attribution modeling, and include account multi-channel campaign data. This includes impression-level attribution scoring, as well as search keyword scoring.
Certified RTB Platforms and ProcessSince the list of certified partners continues to grow, the best place to see the latest list is on the Adometry website at www.adometry.com. Partners who are interested in becoming certified should contact us via email at [email protected].
DataWarehousing
PredictiveModeling
Real-Time Bids
FractionalConversions or
eCPA perBid Item
Cost, Context
Automated Daily
DSP’s
Impression BidManagement
Push
Pull
Keyword BidManagement
BID
