Real Time Bidding / Programmatic For Publishers

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Programmatic Journey Mutlu Doğuş Yıldırım

description

This is a presentation I made during Vivaki Publisher Day on 04/11/2013. I tried to explain the programmatic journey of a big publisher (or ad sales house, or ad network), what we have learned and what's the best way to make this transformation successfully.

Transcript of Real Time Bidding / Programmatic For Publishers

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Programmatic JourneyMutlu Doğuş Yıldırım

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• Who has experience with programmatic and/or RTB?

• Programmatic vs. RTB?

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2 years ago...

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• Adserver• CPM• CPC• Impression• ...

http://www.google.com.tr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=88yEnJbEY9WDQM&tbnid=jXIEENtYIR5yJM:&ved=0CAUQjRw&url=http://www.scottthor.com/use-your-abcs-to-drive-lean-six-sigma-performance/&ei=KbF3UqL8GMG50QXdlYCgBw&psig=AFQjCNEie4-pvFCE2udQaP-ArGA5IhLmxg&ust=1383662243442856
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Bombardıman?

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RTB

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Learn Brainstorm

ExperienceOptimize

Programmatic Life Cycle

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Know what you’re doing Senior Management Support is crucial

Change Management is crucial

See it in action

Optimize

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TODAY

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Display

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Mobile

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Video

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ATD

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PMP

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Mutlu Doğuş Yıldırı[email protected]

Thank You


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