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  • date post

    27-Jun-2015
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  • 1. READERSHIP PROFILE BY CAITLIN MACDONALD

2. MY AUDIENCE Female: 69% Male: 31% Target audience: 15- 22 year olds In education: 57% Full time work: 40% Part time work: 42% ABC1: 68% Circulation: 25,524 Readership: 93,600 3. ABOUT THEMInternet 94% have and use the internet On average they spend 2.3 hours a day online 82% have and use internet on there phones On average they down load 4 apps a month 92% of them are on a social networking site like Facebookor twitter 52% of them own a digital camera On average they buy 4 DVDs a month 4. WHAT THE AUDIENCEMOSTLY SPEND THEIRMONEY ON 45% clothes 39% shoes 47% music festivals/ gigs 30% buying music online 21% buying CDs 73% Alcohol 60% cars/insurance/petrol