Reaching the unreachable

Dialogue with visitors-to-be

Wim van der Weiden, April 2013

‘no museum today’

‘To work as an artist within a certain tautological understanding of projection-as-

performance is precisely to perform and reperform ad infinitum the already performed.

Film projection has always relied on a projectionist to perform and reperform ad

infinitum (ad nauseum) the already performed and preperformedfunctioning of the projective

apparatus’

From ‘Art Gobbledygook ‘ by Nicky Hamlyn

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Museums are about people, not about collections

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‘To be astonished, to be surprised,

is starting to understand

José Ortega y Gasset, La Rebellión de las

masas, 1929

Opportunity to identification Relation to actuality

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In short:

•Know who you are talking to

•Ask them what they want to know

•Know what you want to say

(and what you are talking about)

•Use appropriate language (or images, or music)

•Make sure people understood you

•And ask them if they liked it

•If not, change it

Virtual Museums

General purpose:

Reaching new distant audiences

By means of: 1. Information

2. Education

3. Marketing

4. Sales

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Museum visitors

Paddlers

Swimmers

Divers

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Public Quality

The extent to which an exhibition

meets the needs of its visitors

EXPERIENCE EVOKE Relation to actuality

Possibility for identification

ELABORATE

Action Emotion

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Keys to success

- Choose target group

- Use scientific roots

- Take advantage of questions visitors

- Wording/terms

- Programmes

- Customer friendliness

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Criteria

• Charm

• Chairs

• Children

• Capacity

• Cooperation

• Communication

H.I.M. Heritage In Motion