Question 6 - What have you learnt about technologies from the process of constructing this product?

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  • Question 6:What have you learnt abouttechnologies from the process ofconstructing this product?
  • What would films even be without technology? Thats a question I dont even want tobegin to answer, but what I will do in this presentation is talk about how technology hasadvanced and the affects this has had on films and also what I have learnt about thespecific technology my group used in the making of our 2 minute thriller opening.But what do we mean by new media technology? This term simply refers to anydevice that allows users to digitally transfer and edit information. So this could beanything from CD-ROMS to a piece of computer editing software. However things thatare considered old media such as televisions, films or paper-based products, are notpart of new media technology.Introduction
  • Why is technology so important in filmmaking?Technology is the key element to any film, even those from the days when films weresilent. Technology is the whole reason to why we are actually even able to have films.Think about it like this, if video cameras had not been invented then no footage wouldbe able to be captured, ergo (I like that word), no film! So right from the very early daysof cinema to present day, technology has been the most important ingredient to filmmaking and it will be forever.With the constant evolution of technology, filmmaking will keep on progressing as well,whether this is a good or bad thing it is hard to tell
  • How has technology advanced?Technology is constantly developing, and is a major part of everyones world. The technology that helps create films hasdeveloped at a ridiculously fast rate. It was not so long ago when films were shot in black and white and were silent.Now we have the capability of being able to film using cameras that capture an actors performance and then is able totranslate this onto a 3D computer generated character. This allows the actos performances and expressions to comethrough on the computer generated version of themselves. This is seen as a major step forward in filming. In the picturebelow Sigourney Weaver is being filmed using a special 3D camera on the set of Avatar.However the basic principles of filming are still the there, the camera angles, camera movements and the editing, buttechnology has evolved and let filmmakers do a lot of new things digitally and on computers, like making 3D Avatars ofthe actors in their film.Click this link to see an evolution of filmmaking technology at Lucasfilm: this link to see how technology has evolved over the past few years:
  • How has technology changed the ways films are produced?Technology has totally changed the way in which films are produced and Avatar is a good example. In the endAvatar was 60% computer-generated elements and 40% live action - so my question is was this a good thingor is computer generated effects taking over the art of filming? This is actually a question that I have some verystrong views about.Now Bilal, one of my group members is obsessed by using special effects in film making and can sit for hoursexperimenting with effects on his favourite piece of software Adobe After Effects. If it was totally up to him thenIm sure our whole opening would have been jam-packed with special effects. I myself like to create as much asI can physically when filming and be creative with the camera if a film is shot really well then it could look 20times better than a film loaded with special effects. So what are special effects doing to films that is so negative?Well its letting filmmakers become lazy. Back when the film Jaws was being filmed Steven Spielberg re-popularised the dolly zoom effect within the film, this I have previously mentioned on my blog. This was a veryclever effect that was purely made just during the filming process, nothing more was added in post-production, this meaning that the film crew had to experiment and be clever to try and capture the camera effect.So nowadays filmmakers have become lazy because they have the option of just adding the effects in post-production and when filming just film the bear minimum, without being creative or inventive. So in other wordswithout special effects filmmakers would have the encouragement to be more creative with the camera but dueto the ease of adding effects in post-production they have become lazy.Click this link to see the dolly zoom effect used in Jaws: this link to see a behind the scenes video about the making of Avatar usingperformance capture technology:
  • How has technology changed the ways films are produced?Technology has also allowed virtually anyone to actually make a film. Due to the factthat there are really cheap ways to record digital film, this means more people can doso. People can record videos on phones and other media products and then quicklyand easily edit them together on computer software. So in general making films can bedone by anyone. Cross media convergence is the technical term that describes howsingle media platforms have been merged together to create media devices that arecapable of several outputs. Even though most of these home-made films may not beup to scratch with a professionally made film, if amateur filmmakers use the technologyand editing software they have carefully then they can make a really high qualitypiece.This is exactly what my group did make a low budget film using equipment andsoftware we utilised to make our final product look professional.
  • How has technology changed the ways films are distributed?When it comes to distribution the developments in technologyhave allowed films to be advertised at specific audiences and innew ways that capture a massive audience. Distributors arealways concerned with the promotion and marketing of theirfilms. This is due to the fact that their are so many films beingbought out that new methods need to be devised so that filmsreach and attract as bigger audience as possible. Due totechnology, adverts and other marketing tools can be watchedon media devices, allowing films to reach out to far more peoplethan the more traditional ways of advertising ever could.However there is a down side to all this. Its fine for thoseHollywood blockbuster films that have loads of money to spendon advertising their film and getting it out there, but independentfilms which have a low budget find it hard to attract a largeaudience and cant compete with the larger film advertisingcampaigns. However Richard Ayoades film Submarine, whichwas released in 2010, used technology and social medianetworking sites like Facebook to make their film known - thishappened by the quick spreading of the film around the socialwebsite, almost like a trend. This allowing them to get their filmout there on a very low budget. So the developments indistribution caused by technology has it ups and downs, due tothe fact that it allows blockbuster films to reach a huge targetaudience, but as a result leaves some films in the dark if theyhave a smaller budget and have to be really creative to think ofnew and unique ways to cheaply promote their film.
  • How has technology changed the ways films are exhibited?Technology has also added whole new levels to the exhibition of films. Films have become much moreaccessible to consumers. Consumers can now watch films on almost any media device. For example films canbe downloaded to phones, iPads, tablets and also be streamed or downloaded via online websites like Netflixand LoveFilm to a computer or television hard drive - this meaning that films are getting a larger audience andalso making more money due to online downloads. Cross media convergence is the technical term thatdescribes how multiple pieces of technology have come together to create single media platforms that havemultiple outputs, for example a smart phone. However there is a downside to all this. Can you guess what it is?Well being able to simply download a film straight to your mobile phone totally takes away the fun of actuallygoing to the cinema and watching the film in the atmosphere and surroundings that is the cinema. Well thatsmy opinion anyway.I could never just download a film and watch it on a computer or media device like a phone, it totally ruins it.For films like James Bond theres no option, thats a film franchise made for the cinema. When people said tome they watched Skyfall the latest Bond film online, I was like what!!!, thats not the way to do it, you hadto go to the cinema and see it it was not just any old film, but an event!
  • How have you used digital technology in your production?In our final production my group used two major pieces of digital technology. One being a digitalvideo camera which we used to film the shots and then save them to a SD card, and then beingable to load them onto the iMacs in school afterwards. This making the whole filming processmuch more quicker and easier than the traditional ways of filming.The other piece of technology we used was Final Cut Pro X. A piece of video editing software.This piece of software helped us to first of all order our footage, then create our timeline of shotsand add effects to our product. Below are two very contrasting pictures. On the left a piece of filmnegative is actually being cut with scissors, this be