PubCon NOLA: Online Marketing Tools and Resources
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Transcript of PubCon NOLA: Online Marketing Tools and Resources
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
Presented by Ashley Ward |March 18, 2014
Don’t Be A Fool– Use These Tools
bit.ly/PubConNOLA
DOWNLOAD this presentation
online marke+ng tools
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
thunderseo.com/blog
@semplicitamrkt
FIRST OFF – Who Am I?
linkd.in/ashleyward90
ASHLEY WARD Social Media Specialist
follow along on Twitter!
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social media tools 1
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Social Media Management
schedule posts monitor engagement track brand keywords report analy6cs
help me!
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Discover Who Is Really Interacting With You
detailed demographics �
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Use Hootsuite To Monitor Brand Mentions
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Track Your Social Progress
track your website traffic
monitor how many clicks each link receives
customize your link name
bit.ly/isreallyfun
include your UTM parameters
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track how many visits you receive from sources using acquisi6on analyze how many visits you receive from social networks
examine your main referral sources
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content tools 2
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Bla, bla, bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla bla, bla bla, pubcon, bla, bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, blala, bla bla, bla, bla, bla, bla, bla, bla, bla, bla bla, bla bla, bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, nola, bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla, bla, hungover, bla, bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bl, bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla bla, bla, bla, bla, bla, bla, surfboardt, bla, bla, bla, bla, bla, bla, bla, bla, bla, Bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla!
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Never Run Out of Content Ideas
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create and answer ques6ons for your industry get blog ideas from ques6ons being asked
a@ract your specific demographic
Find Content Through Questions
Question�
Answer �
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track and measure what people are saying about your brand receive a real-‐6me feed to follow
Stay Ahead of The Game
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PHOTOS
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www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
crea6ve commons gives you photos to use, without the
lengthy copyright fee
collect and compare data, as well as enjoy access to their popular image library
Accompany Content With Compelling Photos (without the copyright fees)!
!
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Reverse Image Search To Check Your Photos !
reverse image search to check where your image originally came from
discover how the image is being used, if modified versions of the image exist, or if there is a higher resolu6on version
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DELETE
DELETE
DELETE DELETE!
DELETE
DELETE
DELETE!
DELETE
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DELETE!
DELETE
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DELETE DELETE
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project management
3
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No Organization=Stressed Employees
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Stressed Employees=Unproductivity
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Stressed & Unproductive Employees=Office Fires
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Keep Your Team Organized & Efficient manage several campaign to-‐do’s from one place
track employee hours spent on each project
share projects and documents with clients
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Organize Illustrations, Campaigns and Tasks
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I Will Use Google Before Asking Dumb Questions
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EVERYTHING stay organized with Google Calendar
stay connected with Google Alerts
stay on top of everything with Google Drive so many
options!
stay up-‐to-‐date with Google Sites
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TOOL USE PRICING
sprout social social monitoring $40/mo, $60/mo, $100/mo per user,
hootsuite social monitoring basic-‐free, pro-‐ $8.99, enterprise
bit.ly short links free
google analy6cs tracking free
quora content development free
inboxq content development free
content idea generator content development free
flikr photos varies
sum all photos currently beta stage, no fee
basecamp project management $20-‐$150 monthly or $3,000 annual
trello project management Free
trackur tracking Basic-‐ $97, Premium-‐ $197, Ul6mate-‐ $447
rafflecopter social contests Basic-‐ $7.99, Business-‐ $59.99
source metrics e-‐commerce tracking Quote
ONLINE MARKETING OPTIONS
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
http://bit.ly/pubcontools
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
bit.ly/PubConNOLA
DOWNLOAD this presentation
thunderseo.com/blog
@semplicitamrkt
linkd.in/ashleyward90
ASHLEY WARD
Q&A
Social Media Specialist
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
Facebook developer-‐ h@ps://developers.facebook.com/products Hootsuite-‐ h@p://spinnakr.com/blog/brand-‐marke6ng/2013/02/the-‐15-‐cutest-‐startup-‐spirit-‐animals-‐of-‐all-‐6me/ the office-‐ h@p://throughtwoblueeyes.wordpress.com/tag/the-‐office-‐gifs/ Flikr-‐ h@p://www.flickr.com/photos/ama@hews/265648198/sizes/m/” Sum All-‐ h@p://sum.al/TEHW Sum All logo-‐ h@p://www.prweb.com/releases/2012/5/prweb9520493.htm inlatest.com-‐ h@p://inlatest.com/20101101196/promoted-‐tweets Social Media Delivered-‐ h@p://www.socialmediadelivered.com/2012/05/18/top-‐20-‐social-‐media-‐management-‐tools/ Drunk In Love Beyone-‐ h@p://www.2dopeboyz.com/2013/12/13/beyonce-‐drunk-‐in-‐love-‐jay-‐z/ Beyonce-‐ h@p://thedistantlife.tumblr.com/post/60628528041 Boho Bedroom-‐ h@p://www.pinterest.com/pin/188377196887919100/ Elegant Bedroom-‐ h@p://media-‐cache-‐ec0.pinimg.com/originals/01/81/68/0181685503da86b1cf7d584192ddc71a.jpg Bart Simpson-‐ h@p://sharp-‐developer.net/Fun/Bart-‐Ques6on.aspx Office Space-‐ h@p://aidthoughts.org/?p=887 Office Space Stapler-‐ h@p://www.nbcbayarea.com/blogs/prop-‐zero/Jerry-‐Brown-‐Stapler-‐Printer-‐Ballot-‐Ini6a6ve-‐Pe66ons-‐Circulators-‐Signature-‐Gathering-‐144679465.html Office Space Fire-‐ h@p://k6sma6cs.wordpress.com/2008/03/22/office-‐space-‐by-‐judge-‐1999/
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