From Business Intelligence to Competitive Intelligence: Inferring ...
Pubcon 2010 Tools for competitive intelligence
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Hubs - Find and Identify the “easy ones”. Places to find content ideas, links, sites that will help with keyword research and sites linking to more than one competitor. Tools - Tools, tools & more tools - lets spotlight a few of the tools that I fee can help the most. Strong Content - Find and identify the strongest pages of competitors. Social Media - Where and What are your competitors doing with social media Search Operators - Find and Identify everything there is to know about how the competition ranks for the words they do. Monitor - Monitor, track & keep a close eye on your competition. @Matt_Siltala
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This is my presentation on "Tools for Competitive Intelligence" at Pubcon 2010 ... the panel included Andy Beal, Michael Streko & Michael Gray.
Transcript of Pubcon 2010 Tools for competitive intelligence
Hubs - Find and Identify the “easy ones”. Places to find content ideas, links, sites that will help with keyword research and sites linking to more than one competitor.
Tools - Tools, tools & more tools - lets spotlight a few of the tools that I fee can help the most.
Strong Content - Find and identify the strongest pages of competitors.
Social Media - Where and What are your competitors doing with social media
Search Operators - Find and Identify everything there is to know about how the competition ranks for the words they do.
Monitor - Monitor, track & keep a close eye on your competition.
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala•Amazing Reporting Tools
@Matt_Siltala
@Matt_Siltala
Traffic
Links
Ranking
Sharing
Technical SEO (pages setup to rank?)
@Matt_Siltala
*http://www.wolf-howl.com/seo/content-audit-website/
•Social Media For Firefox•Knowem•Who’s Talkin•Twitter Search/Lists•Image Search•SEO For Firefox•wiki.kenburbary.com
@Matt_Siltala
EXAMPLE: SEO FOR FIREFOX TOOL
Data for: Digg, Delicious, SU, Twitter and more! Great for researching STRONG content!
@Matt_Siltala
@Matt_Siltala
The source of these Search Operators can be found here: http://www.googleguide.com/advanced_operators.html With an explanation of each operator and what it will do for you. All great and worth the time it takes to research. Highly recommend!
@Matt_Siltala
•Trackur (Andy Paid Me)•Google Alerts•TweetBeep•UseQwitter•TrackEngine•FollowThatPage•BuzzStream•Set RSS In Google News
@Matt_Siltala
Matt SiltalaDream Systems Media, Owner
http://www.dreamsystemsmedia.com@Matt_Siltala on Twitter
