Prw guerilla marketing seminar 04 20 15

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Transcript of Prw guerilla marketing seminar 04 20 15

  • Guerilla Marketing

  • The Power of Being EarlyIs 10 minutes late the new normal?Military time - arrive 15 minutes early.

  • What makes you Different Better

  • Co-PromotionSleepys & Chiropractic Society of RI Reach new audience Establish greater credibility Both parties leverage all channels

  • GratitudeThank yous go a long way. Send Out Cards Jacquie Lawson Hallmark

  • Content is STILL KingDevelop original and repurpose it. News release Blog post Facebook Twitter LinkedIn profile & discussion groups

  • Go BIG! Superman and Charter Schools Super Bagel and Between Rounds Cafe

  • Ta Dah! Win Awards!Create your own. Networking Ninja Award NEFA AwardsStuff the ballot box. Readers Choice Awards Humboldt Senior Award

  • Share Trends and NotesForward an article, research or note. Trends New application Industry related

  • Get Extravagant Fly to Nantucket to close the deal. Send a package a day to maintain


  • Use Reverse Psychology Ugliest Driveway Contest Worst Date Ugliest Kitchen

  • Challenge the Competition. JP Licks Lick Off. Orange Leaf fro yo throwdown. Lapels - Spot removable rodeo.

  • Make it Visual Boot Camp For New Dads New England Burial at Sea

  • Go way Outside the Box Stand up comedy 101 for nursing home

    residents Flush once for the candidate of your choice

  • Referral Rockets

    Bouquet of Roses - Tracy Motors Personal Chef prepares dinner for 4 - SC

    Kitchens Radio Ideas - Super Coups Warm U Up - Falconi Oil

  • Connect to Local Art Call for Portfolios - Cravings Cafe Host Gallery Opening Accoustic Storytime - Sunshine Cafe

  • Break Bread Eat your way to success Annual Conference Room Open House Get to know you lunch or coffee Come Bearing Gifts - ACT Smart

  • Non-Seminar SeminarAudience or not Visibility Credibility LeadsPR WorksPaul Dion, CPA

  • Recycle for the Newest Toy Rotary dialer to Cloud - Adams Comm Stinky Sneaker

  • Get the Press Involved First person dating - Together Dating/The

    Right One Elephant Race - Barnum & BaileyEncourage free trial

  • Stay ConnectedE-Newsletter (Constant Contact, Mail Chimp)Holiday cards or E-cardsAnnual event

  • Maintain the attack

    Monthly messaging Annual plan

    Be the 800 pound GUERILLA!