&Curriculum VitaePortfolio

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Feel Frankie

YOu HIRE FRANKIE WHEN YOU NEED

Frankie wants to invite you to see design from a different point of view, to discover new

and surprising aspects. The same way as Frank Neulichedl discovered new aspects as

founder of Frankie (a fresh, brazen and free design-workshop which is specialized in creat-

ing charming and interesting objects) and in his work as graphic designer, art director and brand

consultant.

Cross the lineTo see the other side you have to cross the line sometimes. It’s the only way to go if you

want to create design, which relays on more then just form and function. Products and

graphic design based in fantasy and creativity join the demand for aesthetics and reality

in the best way.

•a professional award winning graphic designer with more than 10 years experi-

ence designing for print and online

• expertise in corporate design and corporate publishing, brand management,

from small companies up to multinational corporations

•need an art director to lead your design team - may it inhouse or freelance

• a creative mind who thinks out of the box to transport the message to clients

• if you want to see how buzzwords like Social Media, Mobile, Local, DAM, DRM

and all the others translate to the real world of customers and businesses

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QUICK FACTS

WhO is Frankie (aka curRiculum vitae Of FRank Neulichedl)

CVs don’t tell the entire story, at least in my case. So I hope you don’t mind if I put down in

words …(DM me on Twitter if you recognize the quote) my professional life.

I’m one of these kids grown up with a computer. At age 7 my father brought a Commo-

dore CBM 4032 home and I started programming. I had to, there was no software to buy

– only books on how to program. It was fun, but even more fun was drawing magazine

covers. Really, you can believe me, I did not draw mountains and the sun, I’ve drawn the

covers for the school newsletter and I started a newsletter for my neighborhood. I was

fascinated by the idea to present information in a compelling way.

With each new computer I wanted not only to play with it, but also to get layout software

and do my experiments (I remember the program Ventura 1.0 from Xerox running on one

of the first mainstream PCs with a Hercules b/w graphic card).

Fast forwarding to 1996 I was fascinated by the web. I was connected through Com-

puserve and a dial-up line to Milan (300 km and a horrifying telephone bill) at 2400

baud since 1993 and had not only an internet email (neulichedl [at] linkbz.comlink.apc.

org) but also my first domain and an award winning BLOG (we didn’t call it like that)

about HTML-Programming. The site was called “Hot HTML Tips” and is still reachable

through a dump from the Waybackmachine.

I and some friends wanted to pioneer the web design business in Italy and came to early.

Therefore I went to London and after my duty in the army I decided to get professional

tutoring and attended to the newly formed Design Academy in Bolzano.

From 2001 on I started working full time and focused on graphic design and art direction

and I think the following pages are a better way to tell the story.

Born: 30th June 1974 in Merano , Italy, Male and heterosexual

Nationality: Italian - and as such loves food and cooking

Hobby: Learning every day something new

Mailing for Maico with a real zipper sewed into the paper.

More information online

http://www.frankie.bz/portfolio/

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WORKING EXPERIENCE as EMPLOYEE

ART DIRECTOR

MaicoWholesale industry (January 2005 – March 2010) – www.maico.com

• Head of Corporate Design and development of new media and resources for the whole design team.

• Head of CD for the whole Group (70 Countries)

• Main Designer for house organ, leading magazine in the sector

• Curator of the Intranet/Extranet/Internet and Social Media

• Educational lead for internships

• Main responsible for the building of a DAM (digital asset management) structure and implementation for the whole Group

ConzeptaPrivately Held; Marketing and Advertising industry (June 2001 – November 2004) – www.conzepta.it

• Corporate Design for various clients with internal marketing department

• Banks, Manufacturer of machines and Consumer Goods

CONSULTANT/PROGRAMMER

neuTECB2B fruit storage technology (1994 – 2010)

• Online strategy for next generation client services

• Client/Server Software for fruit storage control (from design, infrastructure and realization)

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OWNER

Frankie des Neulichedl FrankDesign industry (2005 – 2007, 2010 – present)

A fresh and brazen Design Workshop from Italy. Lamps and furniture designed by myself, produced and sold in limited series.

• Award winning “Walker Lamp” – the first Lamp that can walk.

• BECOME AN ART DIRECTOR Blog - Highly acclaimed blog with free lessons to become an art director.

• Freelance graphic design for various client

EDUCATION

• ADB Academy of Design Bolzano – Communication Design, Product Design

• Strategic Idea Management with Ralf Longworst (www.ideamanagement.com)

• CREATIVE SESSIONS with Mario Pricken (www.mariopricken.com)

• I speak and write fluently German (mother tongue), italian and english and my spanish is ok

• I was Beta Tester and trainer for the Adobe Creative Suite, so I guess I‘m fit with that

HONORS AND AWARDS

• European Lightning of the Year 2006 (www.leuchte-des-jahres.de)

• Change Communications Award 2009 (internal branding)

• Various Articles republished on Designtaxi

Walker - the first walking lamp

More information online

http://www.frankie.bz/portfolio/

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Tecnogramma - magazine for window outfitters

with the highest distribution in Italy and Spain

www.tecnogramma.com

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FREELANCE graphic design examples

CLIENT SHORTLIST

• EWO - high tech public space lighting www.ewo.com

• Südtiroler Sparkasse - Bank - www.sparkasse.it

• Archeological Museum of South Tyrol - home of the Ice man - www.archaeologiemuseum.it

• Bergbaumuseum Südtirol - 5 mining museums in South Tyrol - www.bergbaumuseum.it

• Expona - international temporary exhibitions exchange network - www.expona.net

Tecnogramma - magazine for window outfitters

with the highest distribution in Italy and Spain

www.tecnogramma.comImage catalogue „nightblind“ for ewo

with glowing type and silver ink

www.ewo.com

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Portfolio website for graphic design firm

www.gasserdesign.it

Corporate Design consolidation for five

museums balancing the community and

independence of the single entities.

www.bergbaumuseum.it

Web design for teenager

bank product of Südtiroler Sparkasse

www.chili.sparkasse.it

Logo design for a mountain rescue service

Largest blog in South Tyrol focused on social

issues

www.spaghetti-mit-knoedel.com

Multi-Language business website based on

wordpress

www.neutec.it

11Examples of Adobe Photoshop compositions

used for editorial publishing. Based upon

product photography, stock photography

and computer generated content.

Award winning inhouse awareness campaign. Pannini

style collectible stickers of employees and company core

values which had to be collected into an album, helped

bridge the gap between production and office depart-

ments. Employees had to exchange stickers to complete

the album and where rewarded with a valuable gift.

Frank Neulichedl

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6-2375 West BrOadwayVancOuver V6K 2E6 , BC, CANADA

MOBILE 6044400874www.frankie.bz infO@frankie.bz

twitter.cOm/derfrankieskype frank.neulichedl